Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Fireside Chat: People and process for leading digital teams

Fireside Chat: People and process for leading digital teams

Today’s leading digital-first organizations take a holistic approach to building their brand footprint — it’s not just about the technology, but the people as well.

While many companies have already adopted a digital-first mindset, they’ll have to embrace a new and modern playbook to scale their digital projects. Organizations need to reevaluate their strategy across people, process and platforms.


Contentful Webinars

July 29, 2021


  1. © 2021 Contentful Fireside Chat: People and Process for Leading

    Digital Teams Digital-First Playbook: Part 1 #DigitalFirstSeries
  2. © 2021 Contentful © 2021 Contentful Today’s hosts Paul Biggs

    Director, Product Marketing Dion Hinchcliffe VP and Principal Analyst #DigitalFirstSeries
  3. © 2021 Contentful Please ask questions! Type your questions into

    the Q&A window of Zoom — we’ll be keeping an eye on it during our chat © 2021 Contentful #DigitalFirstSeries
  4. © 2021 Contentful Leading brands operate with a new digital

    playbook It’s not just about technology — it takes a holistic approach Builder ethos; digital as a core competency Decoupled, agile teams; structured content reuse API-first, cloud-native, digital experience stacks People Platform Playbook Multi-webinar series, starting today with People (and a dash of Playbook) #DigitalFirstSeries
  5. © 2021 Contentful 1. This era’s heroes: the Digital Builders

    2. This era’s champions: the Digital Leaders 3. How do they work together? With time for Q&A at the end — but we’d love your questions during our chat as well! Three topics for today’s chat on People #DigitalFirstSeries
  6. © 2021 Contentful This era’s change agents: Digital Builders #DigitalFirstSeries

    change agents (builders)
  7. © 2021 Contentful “The single most important element in driving

    successful digital transformation, or whatever you call your large-scale or enterprise-wide technology change efforts, is the ability to execute. You can survive bad or lacking leadership, poor or no strategy, even mediocre technology, if you can actually get something done. And that requires a unique talent…” Dion Hinchcliffe, VP and Principal Analyst #DigitalFirstSeries
  8. © 2021 Contentful #DigitalFirstSeries The new digital leadership mindset

  9. © 2021 Contentful CIOs are feeling a lot of pressure

    to go faster #DigitalFirstSeries
  10. © 2021 Contentful Q & A with Dion and Paul

  11. © 2021 Contentful • The Builder Ethos idea was born

    from this a16z presentation: https://a16z.com/2020/01/09/the-developers-way/ • Videos with Ray Wang (of Constellation) and Shawn Mandel: https://vimeo.com/230209343 and then https://vimeo.com/358502248 • Dion has another really interesting graphic on the digital mindset of today's modern leader that you should check out too: https://twitter.com/dhinchcliffe/status/1394745963412078594 — make sure to give it a retweet :) • Research on digital factories: https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/how-a-digital-fa ctory-can-transform-company-culture • For more info on the Builder Ethos, and details on the specific roles we are seeing in these new cross-functional, digital teams, you can read our recent blog post: https://www.contentful.com/blog/2021/07/06/builder-ethos-digital-team-dna/ • Towards a Smarter World podcast: https://simplea.com/Treasury/Podcasts Resources mentioned during webinar: