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Will it blend? Methods to level up your reporti...

Will it blend? Methods to level up your reporting using Looker Studio

You can use Looker Studio to present data from a single source... but why would you stop there?

Blending is one of the most useful features in Looker Studio, but it can feel a bit intimidating, especially when your data sets aren't quite speaking the same language.

In this talk, Dana will give you some of her most useful Looker Studio functions that make blending a breeze, plus example blends that you can start using right away to help you make better marketing decisions.

Dana DiTomaso

November 10, 2023
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  1. @danaditomaso Will It Blend? Methods to level up your reporting

    using Looker Studio Dana DiTomaso Kick Point Playbook speakerdeck.com/danaditomaso @danaditomaso
  2. @danaditomaso Turn URLs in GSC to Page Paths (and remove

    UTMs) REGEXP_REPLACE(REGEXP_REPLACE(Landing Page,'(https?)://(w{3}.)?([a-z]+).([a- z]{2,3})',''), '\\?.+', '')