Bid Data, Travel Behavior, and Demand Management

DataPalooza 6/4/2014 : Analyzing Integrated Data Part 2

Transcript

1. Big Data, Travel Behavior, and Transportation Demand Management Stephen Crim Research Director, Mobility Lab Wednesday, June 4th, 2014 Data Palooza 2014
2. Managing demand is about providing travelers, regardless of whether they drive alone, with travel choices, such as work location, route, time of travel and mode. In the broadest sense, demand management is defined as providing travelers with effective choices to improve travel reliability. FHWA, 2004. TDM seeks to reduce auto trips…by increasing travel options, by providing incentives to modify travel behavior, or by reducing the physical need to travel (through transportation-efficient land uses). Tumlin, 2012. Sources: FHWA, Mitigating Traffic Congestion-The Role of Demand-Side Strategies, prepared by ACT, Report No. FHWA-HOP-05-001, October 2004. Tumlin, J, Sustainable Transportation Planning: Tools for creating vibrant, healthy, and resilient communities, John Wiley & Sons2012.
3. Arlington County Commuter Services, Sales and Marketing Direct Outreach, Information, and Sales Employer/Multi- Family/Developer Services
6. Car-Free by Choice
7. Metro is Cheaper, Less Stressful than Driving
8. Metro is Cheaper, but Just Got Free Parking at Work
9. Car-Free by Choice Metro is Cheaper, but Just Got Free Parking at Work Metro is Cheaper, Less Stressful than Driving
10. Spending habits Online activity Travel survey responses GPS-based sensors Publicly available data, e.g. NHTS Demographic information Social media posts Source: Based on an illustration from http://www.sciculture.ac.uk.
12. Model Relating Transportation Behavior to Personal Characteristics Bike Commuting Information Carpool Match List Invitation
13. Program Evaluation
14. “…[S]ociologists have had to make do with fuzzy observations. They’ve had to work with rough and incomplete data sets drawn from small samples of the population, and they’ve had to rely on people’s notoriously flawed recollections of what they did, when they did it, and whom they did it with.” Source: MIT Technology Review.
15. Since you first started going to The Commuter Store, have you made any of the following changes in how you travel to work? (Please check all that apply) 1. Started riding train to work 2. Ride train to work more often 3. Started riding bus to work 4. Ride bus to work more often … 16. No, I did not make any of these changes Did any information, service or benefit you received from The Commuter Store influence you or assist you to make this change? 1. Yes 2. No 3. Don’t know How did you typically travel to work before you made this change? 1. Didn’t work then 2.Drove alone all or most days
16. Thank You Contact me, Stephen Crim, at stephen.crim@mobilitylab.org Visit our web site: http://www.mobilitylab.org Twitter: @mobilitylabteam Facebook: https://www.facebook.com/MobilityLabTeam Meetup: http://www.meetup.com/MobilityLab/