Explanatory vs Exploratory Design

Delivering a clear message and insights. A presentation by Marc Schønwandt

Transcript

1. Delivering a clear message and insights Explanatory vs Exploratory design September 2019
2. MARC SCHØNWANDT PICTURE HERE • Consultant @ Inviso • At home? • ❤Data❤
5. AGENDA 1 2 3 4 WHY? EXPLANATORY + EXAMPLES PREATTENTIVE ATTRIBUTES EXPLORATORY + EXAMPLES 5 KEY TAKE AWAYS
6. WHY? explanatory and exploratory? WHY VIZ AT ALL? SHARE MESSAGE / CONTENT CONTEXT WHO WHAT HOW
7. Explanatory “You have a specific thing you want to explain, a specific story you want to tell” -Cole Nussbaumer Knaflic Exploratory ..is what you do to get familiar with the data. We allow the user to delve into the data to determine what might be interesting about it to them.
8. Explanatory Design A few examples
9. http://graphics.wsj.com/infectious-diseases-and-vaccines/
10. http://graphics.wsj.com/infectious-diseases-and-vaccines/ WHO? WHAT? HOW?
11. A preattentive attribute is a visual property, which is processed without conscious action.
12. https://www.perceptualedge.com/articles/ie/visual_perception.pdf
13. http://graphics.wsj.com/infectious-diseases-and-vaccines/
17. Exploratory Design
18. In exploratory designs we don’t always know what is important. Hence we use preattentive attributes more sparsely and instead focus on interactions.
19. Exploratory Design A few examples
21. Exploratory Design A few examples
22. What can do then, to aide the viewers? Guidance
24. What can do then, to aide the viewers? Guidance
25. What can do then, to aide the viewers? Guidance Simple interactions
26. What can do then, to aide the viewers? Guidance Simple interactions ASK ASK ASK
27. Key take-aways: Understand the context Select appropriate design path Carefully utilize techniques
28. More reading and references: - Cole Nussbaumer Knaflic: Storytelling With Data - Stephen Few: Show Me the Numbers - http://perceptualedge.com - http://graphics.wsj.com/infectious-diseases-and-vaccines/
29. THANK YOU