You Can't Make Me

With presentation notes: http://rendr.io/presentations/MWDConSF2015-YouCantMakeMe-Notes.pdf

Closing Keynote at http://mobilewebdevconference.com/san-francisco-2015.

Health and fitness apps have been trying to motivate individuals and teams to do something. Retails apps are trying everything to get us to buy buy buy. Employers and HR firms want employees to use benefits, to be health and work more. Are these app strategies working? How do you inspire changes in behavior, form or break habits?

Transcript

1. you can’t make me!
2. David Ortinau @davidortinau | http://rendr.io 19 yrs web, interactive, mobile. Xamarin MVP BA English Maryville University
3. - Author of Romans “For I do not understand my own actions. For I do not do what I want, but I do the very thing I hate. For I have the desire to do what is right, but not the ability to carry it out. For I do not do the good I want, but the evil I do not want is what I keep on doing.”
6. do something
7. $545B Spent on Advertising Globally $330M on traditional Super Bowl ads alone http://www.statista.com/topics/979/advertising-in-the-us/ http://www.emarketer.com/Article/Global-Ad-Spending-Growth-Double-This-Year/1010997
9. $330M on traditional Super Bowl ads alone $545B Spent on Advertising Globally http://en.wikipedia.org/wiki/List_of_countries_by_GDP_%28nominal%29
10. Higher than the GDP of Poland, Belguim, Norway $545B Spent on Advertising Globally http://en.wikipedia.org/wiki/List_of_countries_by_GDP_%28nominal%29
11. Only 22 nations have a higher GDP $545B Spent on Advertising Globally
12. new year resolutions
13. 37%
14. 32%
15. 28%
16. Day 36
17. January 2014, 1/3 of smartphone owners accessed apps in health/fitness category.
18. Venture funding of digital health companies surpassed $4B in 2014, nearly equivalent to the prior 3 years combined. http://www.slideshare.net/RockHealth/rock-health-2014-year-in-review-funding-1?ref=http://rockhealth.com/resources/rock-reports/
19. “More than half of US consumers who have owned an activity tracker no longer use it. A third of them took less than six months from unboxing the device to shoving it in a drawer or fobbing it off on a relative.” http://www.wired.com/2014/11/where-fitness-trackers-fail/
26. 45 percent of US adults deal with at least one chronic condition 40 percent with 1 condition track health indicators 62 percent of adults with two chronic conditions do so http://www.pewinternet.org/2013/01/28/main-report-8/
27. get motivated
30. 21 Days
31. Average 2 months 18 - 254 Days http://www.ucl.ac.uk/news/news-articles/0908/09080401
32. It takes as long as it takes.
33. it’s all in your head
35. System 1: Automatic
36. System 1: Automatic • Automatic, quickly • Little or no effort • No sense of voluntary control.
37. System 2: Reflective
38. System 2: Reflective • Allocates attention to the effortful mental activities that demand it • Complex computations • The subjective experience of agency, choice, and concentration
39. “What they discovered was that despite those lists, more than 50 percent of purchasing decisions occurred at the moment a customer saw a product on the shelf, because, despite shoppers’ best intentions, their habits were stronger than their written intentions.” Duhigg, Charles (2012-02-28). The Power of Habit: Why We Do What We Do in Life and Business
41. Habit Loop
44. Habit Loop Cue Reward Routine
45. When ____________, I will ____________ because it provides me with ____________.
46. Craving powers the loop
48. Triggers / Cues
56. Action / Routine
59. Reward
62. –Albert Bandura“social learning theory.” “people who observe someone being rewarded for a particular behavior are more likely to alter their own beliefs and subsequent actions.”
66. –Nir Eyal “Hooked” “Only by understanding what truly matters to users can a company correctly match the right variable reward to their intended behavior.”
67. Investment
73. When ____________, I will ____________ because it provides me with ____________.
74. Resources • http://captology.stanford.edu/ • http://www.nirandfar.com/ • http://www.bjfogg.com/
75. Thank You!
76. David Ortinau @davidortinau | http://rendr.io