Mobile Programmatic Exebid.DCA

About Exebid.DCA programmatic-platform and its mobile audience

Transcript

1. © exebid 2016. All rights reserved
2. Why mobile programmatic? Why now? © exebid 2016. All rights reserved
3. The number of mobile Internet users 93 mln* Active subscribers of mobile Internet. In Russia by the end of 2015 *Active subscription base of users in the SIM- cards 52 mln Active subscribers of mobile Internet.In Russia by the end of 2015 Report from Google Mobile Day © exebid 2016. All rights reserved
4. more than 60% 50%-60% less than 50% 64% of mobile Internet in Russia by the end of 2015 . 58% in Russia by the end of 2014 St. Petersburg & Leningrad region 85% Moscow & Moscow region 90% * Report from Google Mobile Day 2015 © exebid 2016. All rights reserved
5. Devices used to access Internet (dynamics during the year) *TNS Web Index 100k+, +12, Q3 2015 +29% +25% - 4% +10% Smart TV © exebid 2016. All rights reserved
6. • in the age group of 12-24 years, the number has increased to 16% (+ 6% per year) • in the age group of 25-44 years, the number has increased to 17% (+ 8% per year) • in the age group 45+, the number has increased to 10% (+ 4% per year) Mobile Internet users for different age groups *TNS Web Index 100k+, +12, Q3 2015 © exebid 2016. All rights reserved
7. 85% of smartphone owners and 90% of tablet users browse the Internet on their devices every day © exebid 2016. All rights reserved
8. • Users spend on average 98 minutes per day surfing the mobile Internet • Active mobile users log in to their devices on average 220 times a day — about every 3 minutes © exebid 2016. All rights reserved Pay Pal report from ICOMference 2015 & TNS 2015
9. On average, people browse 7-8 sites a day and open 5-6 applications *TNS Web Index 100k+, +12, Q3 2015 © exebid 2016. All rights reserved
10. Smartphones and tablet PC are used for viewing online videos almost as often as the stationary PC 20% 31% 17% 5% 21% 6% 18% 33% 18% 6% 21% 4% 22% 31% 14% 6% 23% 3% Smartphones Tablet PC PC * Report from Google Mobile Day 2015 © exebid 2016. All rights reserved Daily Weekly Monthly Less than monthly Never Unknown
11. 22% 82% watch videos on their smartphones more often than on TV 18% agree to watch irrelevant advertising do not mind watching mobile video advertising which corresponds to their interests Online video consumption on mobile devices worldwide ZenithOptimedia. Online Video Forecast, August 2015 22,9% 40,1% 52,7% 58,1% What data should be based on and used to select the ads that match users’ interest? 28% 19% 18% - based on videos viewed - based on the history of recent views - favorite brands LAB, Mobile Video Usage: A Global Perspective, June 2015 LAB, Mobile Video Usage: A Global Perspective, June 2015 © exebid 2016. All rights reserved
12. Advantages of mobile programmatic • Geo-targeting with the exact real-time location of amobile user • User segmentation on the basis of applications installed — the ability to select specific target groups with a high percentage • of matching their interests • Individually adjustable technical and audience type targeting with no extra charge • Wide range of formats to use • Support for all media formats (full-screen, video, native) © exebid 2016. All rights reserved
13. – full-stack programmatic platform from DCA (Data-Centric Alliance) • It ensures 100 percent coverage of mobile devices, and all types of platforms • 3-year long expertise in the development and further advancement of programmatic solutions • Long-term cooperation with global advertising brands © exebid 2016. All rights reserved
14. Advertiser User Mobile site/app DMP DSP SSP DSP The platform which allows the purchase of advertising impressions from different advertising networks and exchanges SSP The platform which allows automation in the sale of advertising impressions DMP The data management platform which allows to analyze the information and conduct advertising campaigns aimed at the right audience © exebid 2016. All rights reserved
15. • 60+ billion advertising impressions per month • Connected to over 50 SSP, which gives the maximum coverage of the Russian mobile Internet • 40+ million unique users able to see your ad • 400 000+ mobile applications and sites used by your audience от © exebid 2016. All rights reserved
16. • Real-time campaign optimization, in accordance with their goals and traffic purchasing models • Any mobile formats — Video, Rich Media, Native, and standard formats • Payment Models CPM, CPC Effective- CPC / CPM, CPA / CPI © exebid 2016. All rights reserved от
17. Proprietary Targeting Identification technology: • Cross-rate by unique users in allstock exchanges • Retargeting • Dynamic audience segments, look-alike © exebid 2016. All rights reserved
18. Proprietary data management platform, which makes it possible to combine advertising campaigns across multiple platforms. Types of audience settings: • Interests • Search history • Applications used • Transfer history © exebid 2016. All rights reserved
19. The audience segments constructed in real time mode, depending on user behavior and advertising goals © exebid 2016. All rights reserved
20. All possible technical targeting: geographical locations, including towns and GPS coordinates, as well as operating systems, device models and their manufacturers; connection types and telecommunications operators © exebid 2016. All rights reserved
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26. Mobile technologies by will help you to target your audience The best way to deliver a message to your potential client at the right time is to use mobile technology and audience data for launching an advertising campaign in real-time mode © exebid 2016. All rights reserved
27. 2/1 Bersenevskiy lane Moscow, 119072 Phone: +7 (499) 429-09-77 For general inquiries: common@datacentric.ru For applicants: cv@datacentric.ru © exebid 2016. All rights reserved