on TV 18% agree to watch irrelevant advertising do not mind watching mobile video advertising which corresponds to their interests Online video consumption on mobile devices worldwide ZenithOptimedia. Online Video Forecast, August 2015 22,9% 40,1% 52,7% 58,1% What data should be based on and used to select the ads that match users’ interest? 28% 19% 18% - based on videos viewed - based on the history of recent views - favorite brands LAB, Mobile Video Usage: A Global Perspective, June 2015 LAB, Mobile Video Usage: A Global Perspective, June 2015 © exebid 2016. All rights reserved