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Mobile Programmatic Platform English

Mobile Programmatic Platform English

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DCA (Data-centric Alliance)

August 15, 2016
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  1. © exebid 2016. All rights reserved

  2. Why mobile programmatic? Why now? © exebid 2016. All rights

    reserved
  3. The number of mobile Internet users 93 mln* Active subscribers

    of mobile Internet. In Russia by the end of 2015 *Active subscription base of users in the SIM- cards 52 mln Active subscribers of mobile Internet.In Russia by the end of 2015 Report from Google Mobile Day © exebid 2016. All rights reserved
  4. more than 60% 50%-60% less than 50% 64% of mobile

    Internet in Russia by the end of 2015 . 58% in Russia by the end of 2014 St. Petersburg & Leningrad region 85% Moscow & Moscow region 90% * Report from Google Mobile Day 2015 © exebid 2016. All rights reserved
  5. Devices used to access Internet (dynamics during the year) *TNS

    Web Index 100k+, +12, Q3 2015 +29% +25% - 4% +10% Smart TV © exebid 2016. All rights reserved
  6. • in the age group of 12-24 years, the number

    has increased to 16% (+ 6% per year) • in the age group of 25-44 years, the number has increased to 17% (+ 8% per year) • in the age group 45+, the number has increased to 10% (+ 4% per year) Mobile Internet users for different age groups *TNS Web Index 100k+, +12, Q3 2015 © exebid 2016. All rights reserved
  7. 85% of smartphone owners and 90% of tablet users browse

    the Internet on their devices every day © exebid 2016. All rights reserved
  8. • Users spend on average 98 minutes per day surfing

    the mobile Internet • Active mobile users log in to their devices on average 220 times a day — about every 3 minutes © exebid 2016. All rights reserved Pay Pal report from ICOMference 2015 & TNS 2015
  9. On average, people browse 7-8 sites a day and open

    5-6 applications *TNS Web Index 100k+, +12, Q3 2015 © exebid 2016. All rights reserved
  10. Smartphones and tablet PC are used for viewing online videos

    almost as often as the stationary PC 20% 31% 17% 5% 21% 6% 18% 33% 18% 6% 21% 4% 22% 31% 14% 6% 23% 3% Smartphones Tablet PC PC * Report from Google Mobile Day 2015 © exebid 2016. All rights reserved Daily Weekly Monthly Less than monthly Never Unknown
  11. 22% 82% watch videos on their smartphones more often than

    on TV 18% agree to watch irrelevant advertising do not mind watching mobile video advertising which corresponds to their interests Online video consumption on mobile devices worldwide ZenithOptimedia. Online Video Forecast, August 2015 22,9% 40,1% 52,7% 58,1% What data should be based on and used to select the ads that match users’ interest? 28% 19% 18% - based on videos viewed - based on the history of recent views - favorite brands LAB, Mobile Video Usage: A Global Perspective, June 2015 LAB, Mobile Video Usage: A Global Perspective, June 2015 © exebid 2016. All rights reserved
  12. Advantages of mobile programmatic • Geo-targeting with the exact real-time

    location of amobile user • User segmentation on the basis of applications installed — the ability to select specific target groups with a high percentage • of matching their interests • Individually adjustable technical and audience type targeting with no extra charge • Wide range of formats to use • Support for all media formats (full-screen, video, native) © exebid 2016. All rights reserved
  13. – full-stack programmatic platform from DCA (Data-Centric Alliance) • It

    ensures 100 percent coverage of mobile devices, and all types of platforms • 3-year long expertise in the development and further advancement of programmatic solutions • Long-term cooperation with global advertising brands © exebid 2016. All rights reserved
  14. Advertiser User Mobile site/app DMP DSP SSP DSP The platform

    which allows the purchase of advertising impressions from different advertising networks and exchanges SSP The platform which allows automation in the sale of advertising impressions DMP The data management platform which allows to analyze the information and conduct advertising campaigns aimed at the right audience © exebid 2016. All rights reserved
  15. • 60+ billion advertising impressions per month • Connected to

    over 50 SSP, which gives the maximum coverage of the Russian mobile Internet • 40+ million unique users able to see your ad • 400 000+ mobile applications and sites used by your audience от © exebid 2016. All rights reserved
  16. • Real-time campaign optimization, in accordance with their goals and

    traffic purchasing models • Any mobile formats — Video, Rich Media, Native, and standard formats • Payment Models CPM, CPC Effective- CPC / CPM, CPA / CPI © exebid 2016. All rights reserved от
  17. Proprietary Targeting Identification technology: • Cross-rate by unique users in

    allstock exchanges • Retargeting • Dynamic audience segments, look-alike © exebid 2016. All rights reserved
  18. Proprietary data management platform, which makes it possible to combine

    advertising campaigns across multiple platforms. Types of audience settings: • Interests • Search history • Applications used • Transfer history © exebid 2016. All rights reserved
  19. The audience segments constructed in real time mode, depending on

    user behavior and advertising goals © exebid 2016. All rights reserved
  20. All possible technical targeting: geographical locations, including towns and GPS

    coordinates, as well as operating systems, device models and their manufacturers; connection types and telecommunications operators © exebid 2016. All rights reserved
  21. © exebid 2016. All rights reserved

  22. © exebid 2016. All rights reserved

  23. © exebid 2016. All rights reserved

  24. None
  25. © exebid 2016. All rights reserved

  26. Mobile technologies by will help you to target your audience

    The best way to deliver a message to your potential client at the right time is to use mobile technology and audience data for launching an advertising campaign in real-time mode © exebid 2016. All rights reserved
  27. 2/1 Bersenevskiy lane Moscow, 119072 Phone: +7 (499) 429-09-77 For

    general inquiries: common@datacentric.ru For applicants: cv@datacentric.ru © exebid 2016. All rights reserved