Pardon the disruption: a user-first approach to software design

The technology industry celebrates disruptive technologies and brags about revolutionary new features and products. Lots of great technology has been created this way. Most of the time, our product’s users don’t want to be disrupted or revolutionized. They just want things to work. In this talk, you will learn to think of your users first when designing your software or website. Thinking this way will allow your users to better understand changes and embrace new, great features instead of fearing them.

Transcript

1. Pardon the Disruption Derek Binkley @DerekB_WI A user- fi rst approach to software design
2. @DerekB_WI @Localize Photo by Tim Samuel from Pexels
5. @DerekB_WI @Localize 82% Of users hate email collection pop-ups https://learn.g2.com/case-study/why-your-visitors-hate-pop-ups
7. @DerekB_WI @Localize • Multiple Calls to Action • Requiring User’s Attention Design Smells
8. @DerekB_WI @Localize High Risk Scenarios
9. https://www.npr.org/sections/health-shots/2022/03/25/1088902487/former-nurse-found-guilty-in-accidental-injection-death-of-75-year-old-patient
11. @DerekB_WI @Localize RaDonda Vaught, former nurse convicted of involuntary manslaughter in accidental death of patient "Overriding was something we did as part of our practice every day. You couldn't get a bag of fl uids for a patient without using an override function."
12. @DerekB_WI @Localize Lorie Brown, past president of the American Association of Nurse Attorneys "This is a medication that you should never, ever, be able to override to. It’s probably the most dangerous medication out there."
13. @DerekB_WI @Localize • Routinely Ignored Warnings • Assuming User’s Complete Attention • Requiring User’s Precision Design Smells Photo by Mwabonje: https://www.pexels.com/photo/stop-sign-1806900/
14. @DerekB_WI @Localize — many users of technology “I’m not good with technology”
15. @DerekB_WI @Localize Don Norman, author of The Design of Everyday Things “The Technology is not good with People”
16. @DerekB_WI @Localize Target Audience
17. @DerekB_WI @Localize • What is Your Audience? • Who do you want them to be?
18. @DerekB_WI @Localize Maddy Beard, while working as Adobe Creative Resident “My aim is to help a company by focusing on helping their audience.”
19. @DerekB_WI @Localize https://www.pexels.com/@shvetsa/ https://www.pexels.com/@negativespace/ Marketing Design V.
20. @DerekB_WI @Localize Ease of Use
21. @DerekB_WI @Localize https://dev.to/newrelic/who-are-we-helping-3oob “Making a solution less complex isn't "dumbing it down," it's making it more accessible.”
22. @DerekB_WI @Localize • Engineers approach problems logically • Your user’s generally don’t Photo by Brett Jordan: https://www.pexels.com/photo/close-up-shot-of-scrabble-tiles-on-a-white-surface-5721050/
23. @DerekB_WI @Localize User Error
24. @DerekB_WI @Localize • People Aren’t Precise
25. @DerekB_WI @Localize • People Aren’t Precise
26. @DerekB_WI @Localize • Help Correct Mistakes
27. @DerekB_WI @Localize Guiding Users
29. @DerekB_WI @Localize • Solve the Right Problem • Keep asking Why? • Explore Solutions
30. @DerekB_WI @Localize • Make error correction easy
31. @DerekB_WI @Localize Investigating User Behavior
32. @DerekB_WI @Localize • People leave clues Physical World
33. @DerekB_WI @Localize https://www.theguardian.com/cities/2018/oct/05/desire-paths-the-illicit-trails-that-defy-the-urban-planners
35. @DerekB_WI @Localize • Site Analytics Tools • Homegrown Tools/Logs • Support Case Analysis • All of the Above Tracking Activity Photo by Anna Nekrashevich from Pexels
36. @DerekB_WI @Localize Stakeholder Approval
37. @DerekB_WI @Localize • Be sure of yourself • Understand the Why • When the User wins the Company wins
38. @DerekB_WI @Localize • Know your Users • Solve their actual Problems • Users are • Not Precise • Chaotic • Software can • Help correct errors • Use power of computers • Be con fi dent • Build Great Things!!!
39. @DerekB_WI @Localize Thank You Derek Binkley - Full Stack Engineer with Localize Remote from Madison, Wisconsin, USA Keep in Touch: • @DerekB_WI • dbinkley@localizejs.com • Free stickers at the conference
40. @DerekB_WI @Localize • https://asktog.com/atc/principles-of-interaction-design/ • https://www.cs.umd.edu/users/ben/goldenrules.html • https://www.nngroup.com/articles/ten-usability-heuristics/ • https://xd.adobe.com/ideas/process/ui-design/4-golden-rules-ui- design/ • https://www.interaction-design.org/literature/topics/user-centered- design • https://twitter.com/joulee/status/1503452971752849409 • https://www.sfchronicle.com/food/article/This-8-year-old-wanted-to- sell-Girl-Scout-17004009.php • https://www.npr.org/sections/health-shots/2022/03/25/1088902487/ former-nurse-found-guilty-in-accidental-injection-death-of-75-year-old- patient • https://learn.g2.com/case-study/why-your-visitors-hate-pop-ups