$30 off During Our Annual Pro Sale. View Details »

SEARCHLOVE DAN DIEGO 2013-Geoff Kenyon

Avatar for Distilled Distilled
September 30, 2013
Business
0
310

SEARCHLOVE DAN DIEGO 2013-Geoff Kenyon

Optimize Your Brand

Avatar for Distilled

Distilled

September 30, 2013
Tweet

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
140
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
210
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
160
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
290
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
320
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
290
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
240
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
300
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
180

Other Decks in Business

See All in Business
日本マーケティング学会2025発表_組織の市場志向形成におけるバウンダリースパナー行動とマーケターの越境的役割
Avatar for NAZORU.inc/株式会社なぞる nazoru
PRO
0
750
Crisp Code inc.｜わたしたちの事例 / 実績 - Works
Avatar for So Kotani / Crisp Code inc. CEO so_kotani
0
1.5k
Fintech landscape updated - Japan section
Avatar for Masa Masujima hakusansai
0
1.1k
経理・労務の経験者（ドメインエキスパート） が持つ、無限の可能性
Avatar for Jun Nemoto jun_nemoto
0
580
[NGA] カンパニーデック202511Ver.
Avatar for NGA Ltd. ngaltd
PRO
1
580
セーフィー株式会社（Safie Inc.） 会社紹介資料
Avatar for Safie safie_recruit
6
390k
CREALで働く
Avatar for CREAL creal
PRO
0
1.1k
キャッチアップ会社紹介
Avatar for catchup catchup
2
59k
ログラス会社紹介資料 / Loglass Company Deck
Avatar for 株式会社ログラス loglass2019
12
470k
株式会社クーリエ 会社紹介資料 / Courier_Company Deck
Avatar for 株式会社クーリエ courier_inc
0
250
AIエージェントウェビナー_20251118_suzaki
Avatar for ysuzaki2 suzakiyoshito
0
410
株式会社エンミッシュ 採用資料
Avatar for 株式会社エンミッシュ enmish
1
360

Featured

See All Featured
Build The Right Thing And Hit Your Dates
Avatar for Maggie C. maggiecrowley
38
3k
Context Engineering - Making Every Token Count
Avatar for Addy Osmani addyosmani
9
490
4 Signs Your Business is Dying
Avatar for Josh Pigford shpigford
186
22k
The Pragmatic Product Professional
Avatar for Laura Van Doore lauravandoore
37
7.1k
Stop Working from a Prison Cell
Avatar for Chris Michel hatefulcrawdad
273
21k
XXLCSS - How to scale CSS and keep your sanity
Avatar for Zaharenia Atzitzikaki sugarenia
249
1.3M
Making the Leap to Tech Lead
Avatar for Ryan Cromwell cromwellryan
135
9.7k
Facilitating Awesome Meetings
Avatar for Lara Hogan lara
57
6.7k
JavaScript: Past, Present, and Future - NDC Porto 2020
Avatar for David Neal reverentgeek
52
5.7k
Build your cross-platform service in a week with App Engine
Avatar for Jose L jlugia
234
18k
Bootstrapping a Software Product
Avatar for Garrett Dimon garrettdimon
PRO
307
120k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
Avatar for Chris Coyier chriscoyier
508
140k

Transcript

  1. Geoff Kenyon Senior Consultant, Distilled [email protected] @geoffkenyon

  2. Optimize Your Brand GEOFF KENYON Links Here: bit.ly/1dNoZQr

  3. What Does This Mean?

  4. You Know A Lot of Smart Stuff

  5. How Can You Help?

  6. Branding Solution: AYTM Market Research

  7. These Sites Mentioned AYTM Market Research

  8. How Do You Name Your Linkable Assets?

  9. Help Other Campaigns Show Value

  10. Tracking

  11. 82% of Ad Spend is Offline

  12. Direct Traffic

  13. Direct Traffic

  14. Referral Traffic

  15. Campaign Traffic RideTheDirt.com

  16. Campaign Traffic

  17. None

  18. This Isn’t Just For The Big Guys

  19. Make Friends With Design

  20. It’s Not Really Like This

  21. None
  22. None

  23. Social Promotions: Not Just for Facebook

  24. None
  25. None
  26. None
  27. None
  28. None

  29. Goodwill Efforts

  30. Doing Things to Benefit Others Without Expecting Anything in Return

    @GeoffKenyon Geoff Kenyon

  31. Example

  32. Mother’s Day Goals •  Links •  Buzz •  Stand Out

    •  Warm Fuzzy Feelings

  33. Didn’t Ask For The Link

  34. Hopefully A Big Pile of Links

  35. •  Coverage on 100 blogs •  Lots of great posts

    and pictures •  High engagement •  Average giveaways got 400-700 entries @GeoffKenyon Geoff Kenyon Results: Coverage & Goodwill

  36. •  83% Success Rate •  Over 150 links to the

    client’s site •  Links to social sites @GeoffKenyon Geoff Kenyon Results: Links

  37. •  Gave coupon codes to bloggers for their community • 

    Direct revenue was 3x the campaign cost @GeoffKenyon Geoff Kenyon Results: Profitable Link Building

  38. Publish Research & Data

  39. None

  40. Data Earns Links

  41. None

  42. h"p://dis.tl/SLSD1375   $75 Credit @ AYTM.com Create Your Own Data

  43. Be a Resource for the Press

  44. None

  45. Don’t Make Me Go to HARO

  46. Build Resources For Distributors

  47. Help Your Distributors Build Their Brand

  48. Help Your Distributors Build Their Brand

  49. If You Remember Nothing Else: •  Help Other Departments Show

    Value •  Do Nice Things For The Right People •  Do Research & Publish Data @GeoffKenyon Geoff Kenyon

  50. Thanks. Any questions? GEOFF KENYON [email protected] @GeoffKenyon