SEARCHLOVE DAN DIEGO 2013-Geoff Kenyon

Optimize Your Brand

Transcript

1. Geoff Kenyon Senior Consultant, Distilled geoff.kenyon@distilled.net @geoffkenyon
2. Optimize Your Brand GEOFF KENYON Links Here: bit.ly/1dNoZQr
3. What Does This Mean?
4. You Know A Lot of Smart Stuff
5. How Can You Help?
6. Branding Solution: AYTM Market Research
7. These Sites Mentioned AYTM Market Research
8. How Do You Name Your Linkable Assets?
9. Help Other Campaigns Show Value
10. Tracking
11. 82% of Ad Spend is Offline
12. Direct Traffic
13. Direct Traffic
14. Referral Traffic
15. Campaign Traffic RideTheDirt.com
16. Campaign Traffic
18. This Isn’t Just For The Big Guys
19. Make Friends With Design
20. It’s Not Really Like This
23. Social Promotions: Not Just for Facebook
29. Goodwill Efforts
30. Doing Things to Benefit Others Without Expecting Anything in Return @GeoffKenyon Geoff Kenyon
31. Example
32. Mother’s Day Goals •  Links •  Buzz •  Stand Out •  Warm Fuzzy Feelings
33. Didn’t Ask For The Link
34. Hopefully A Big Pile of Links
35. •  Coverage on 100 blogs •  Lots of great posts and pictures •  High engagement •  Average giveaways got 400-700 entries @GeoffKenyon Geoff Kenyon Results: Coverage & Goodwill
36. •  83% Success Rate •  Over 150 links to the client’s site •  Links to social sites @GeoffKenyon Geoff Kenyon Results: Links
37. •  Gave coupon codes to bloggers for their community •  Direct revenue was 3x the campaign cost @GeoffKenyon Geoff Kenyon Results: Profitable Link Building
38. Publish Research & Data
40. Data Earns Links
42. h"p://dis.tl/SLSD1375   $75 Credit @ AYTM.com Create Your Own Data
43. Be a Resource for the Press
45. Don’t Make Me Go to HARO
46. Build Resources For Distributors
47. Help Your Distributors Build Their Brand
48. Help Your Distributors Build Their Brand
49. If You Remember Nothing Else: •  Help Other Departments Show Value •  Do Nice Things For The Right People •  Do Research & Publish Data @GeoffKenyon Geoff Kenyon
50. Thanks. Any questions? GEOFF KENYON geoff.kenyon@distilled.net @GeoffKenyon