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SEARCHLOVE DAN DIEGO 2013-Geoff Kenyon

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September 30, 2013
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SEARCHLOVE DAN DIEGO 2013-Geoff Kenyon

Optimize Your Brand

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Distilled

September 30, 2013
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Transcript

  1. Geoff Kenyon Senior Consultant, Distilled [email protected] @geoffkenyon

  2. Optimize Your Brand GEOFF KENYON Links Here: bit.ly/1dNoZQr

  3. What Does This Mean?

  4. You Know A Lot of Smart Stuff

  5. How Can You Help?

  6. Branding Solution: AYTM Market Research

  7. These Sites Mentioned AYTM Market Research

  8. How Do You Name Your Linkable Assets?

  9. Help Other Campaigns Show Value

  10. Tracking

  11. 82% of Ad Spend is Offline

  12. Direct Traffic

  13. Direct Traffic

  14. Referral Traffic

  15. Campaign Traffic RideTheDirt.com

  16. Campaign Traffic

  17. None

  18. This Isn’t Just For The Big Guys

  19. Make Friends With Design

  20. It’s Not Really Like This

  21. None
  22. None

  23. Social Promotions: Not Just for Facebook

  24. None
  25. None
  26. None
  27. None
  28. None

  29. Goodwill Efforts

  30. Doing Things to Benefit Others Without Expecting Anything in Return

    @GeoffKenyon Geoff Kenyon

  31. Example

  32. Mother’s Day Goals •  Links •  Buzz •  Stand Out

    •  Warm Fuzzy Feelings

  33. Didn’t Ask For The Link

  34. Hopefully A Big Pile of Links

  35. •  Coverage on 100 blogs •  Lots of great posts

    and pictures •  High engagement •  Average giveaways got 400-700 entries @GeoffKenyon Geoff Kenyon Results: Coverage & Goodwill

  36. •  83% Success Rate •  Over 150 links to the

    client’s site •  Links to social sites @GeoffKenyon Geoff Kenyon Results: Links

  37. •  Gave coupon codes to bloggers for their community • 

    Direct revenue was 3x the campaign cost @GeoffKenyon Geoff Kenyon Results: Profitable Link Building

  38. Publish Research & Data

  39. None

  40. Data Earns Links

  41. None

  42. h"p://dis.tl/SLSD1375   $75 Credit @ AYTM.com Create Your Own Data

  43. Be a Resource for the Press

  44. None

  45. Don’t Make Me Go to HARO

  46. Build Resources For Distributors

  47. Help Your Distributors Build Their Brand

  48. Help Your Distributors Build Their Brand

  49. If You Remember Nothing Else: •  Help Other Departments Show

    Value •  Do Nice Things For The Right People •  Do Research & Publish Data @GeoffKenyon Geoff Kenyon

  50. Thanks. Any questions? GEOFF KENYON [email protected] @GeoffKenyon