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SEARCHLOVE DAN DIEGO 2013-Geoff Kenyon
Search
Distilled
September 30, 2013
Business
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300
SEARCHLOVE DAN DIEGO 2013-Geoff Kenyon
Optimize Your Brand
Distilled
September 30, 2013
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Transcript
Geoff Kenyon Senior Consultant, Distilled
[email protected]
@geoffkenyon
Optimize Your Brand GEOFF KENYON Links Here: bit.ly/1dNoZQr
What Does This Mean?
You Know A Lot of Smart Stuff
How Can You Help?
Branding Solution: AYTM Market Research
These Sites Mentioned AYTM Market Research
How Do You Name Your Linkable Assets?
Help Other Campaigns Show Value
Tracking
82% of Ad Spend is Offline
Direct Traffic
Direct Traffic
Referral Traffic
Campaign Traffic RideTheDirt.com
Campaign Traffic
None
This Isn’t Just For The Big Guys
Make Friends With Design
It’s Not Really Like This
None
None
Social Promotions: Not Just for Facebook
None
None
None
None
None
Goodwill Efforts
Doing Things to Benefit Others Without Expecting Anything in Return
@GeoffKenyon Geoff Kenyon
Example
Mother’s Day Goals • Links • Buzz • Stand Out
• Warm Fuzzy Feelings
Didn’t Ask For The Link
Hopefully A Big Pile of Links
• Coverage on 100 blogs • Lots of great posts
and pictures • High engagement • Average giveaways got 400-700 entries @GeoffKenyon Geoff Kenyon Results: Coverage & Goodwill
• 83% Success Rate • Over 150 links to the
client’s site • Links to social sites @GeoffKenyon Geoff Kenyon Results: Links
• Gave coupon codes to bloggers for their community •
Direct revenue was 3x the campaign cost @GeoffKenyon Geoff Kenyon Results: Profitable Link Building
Publish Research & Data
None
Data Earns Links
None
h"p://dis.tl/SLSD1375 $75 Credit @ AYTM.com Create Your Own Data
Be a Resource for the Press
None
Don’t Make Me Go to HARO
Build Resources For Distributors
Help Your Distributors Build Their Brand
Help Your Distributors Build Their Brand
If You Remember Nothing Else: • Help Other Departments Show
Value • Do Nice Things For The Right People • Do Research & Publish Data @GeoffKenyon Geoff Kenyon
Thanks. Any questions? GEOFF KENYON
[email protected]
@GeoffKenyon