Printing 101: Offset Printing & Paper Packaging by Printwell

Graphic Designers Don’t Miss This.

Most design mistakes in printing happen before the job hits the press.
Whether you're a graphic designer, marketer, paper packaging developer, or entrepreneur - understanding printing basics can save your project, your budget, and your brand.

Last week, I hosted a session on:
Offset vs. Digital Printing
Packaging prepress guidelines
File prep & finishing tips
Why packaging is a designer’s hidden weapon

I'm sharing the complete deck here to help you avoid common mistakes and unlock better creative output.

Do download & share.

https://www.printwellindia.com/

Thanks to the amazing team at Shree Printwell Offset Pvt. Ltd. for making packaging print real & relevant.

#Printing101 #DesignForPrint #OffsetPrinting #PackagingDesign #GraphicDesignTips #RigidBox #PrintwellIndia #MonoCarton #PaperPackaging #PrintDesign #PrintEducation

Transcript

1. by dwipal patel webinars Printing 101: Essentials for Designers evolve TM x
2. Dwipal Patel marketing director at shree printwell offset pvt. ltd 15 years of experience of paper packaging & printing industry meet the speaker evolveTM x
3. The Outline Introduction to the Printing Industry design x print 03 packaging design journey 04 things to keep in mind before designing 05 print file fails and how to fix it? 06 Paper Packaging: Pros & Cons 02 01
4. Printing Industry
5. Offset Printing Solution for: R sheet printing solution for paper and plastic (130 micron+) sheet2 R Majorly in bulk printing Products: Commercial Printing:  Paper based marketing material:† v Catalogues, Brochures, Books Presentation Materials: Paper based packagingm v Mono Cartons, Rigid Boxes, Display Boxes† v Corrugation Boxes
6. Offset Digital Printing Solution for: Sheet Printing & Roll foam PrintinG V Paper: Commercial Printing & Packagin& V Flexible Packaging : Paper & Plastic botY V Labels Products: Commercial Printing:  Paper based materials:r “ Variable Printing: QR, Marksheets, Certificates, Photo Books/Albums Packaging: Paper based packagingŸ “ Mono Cartons, Pouches, Sleeves, Labels
7. Signage Digital Printing Solution for: S Roll foam printing for in-store and outdoor branding and marketin6 S Flex, Vinyl, Canvas & other roll based materials Products: S Outdoor Vinyl Hoardings S Canvas Paintings S Photo frames S Lay Flat Printed products
8. Flexo & Gravure Printing Solution for: V Roll foam Bulk Printing for Plastic & Paper based materials - labels, corrugatio3 V Food Primary Packaging Products: V Pouches: Tea Packaging, Flour Packaging, Nutsx V Packaging, Flexible Packaging Product€ V Decorative Laminate paper printinu V Labels
9. Web Offset Printing Solution for: D Very high volume roll based paper printing Products: D News Paperf D Text Books
10. Design x Print
11. Which is the most consistent design vertical? and why? 50% Web & Social Media 15% Packaging 15% Branding & Others 20% Print & Outdoor
12. Why focus on packaging in your design journey? b Average growth of Paper Packaging and Flexible Packaging is @18% CAG9 b As e-comm market grows, packaging will gro` b As luxury product market grows, packaging will gro` b Food Packaging orders with Swiggy and Zomato will grow @20% CAG9 b Packaging work stays consistent with minimal designer changes, even during a recession
13. 9 Steps - Packaging design journey
14. Collect Products 01
15. $ Understand the competitio $ Try to get real consumer behaviour $ Try to understand buyers and users dynamics Market Survey & Check competition 02
16. $ Do we need rigid box/corrugation box/mono carton $ What is the shipping process $ What is manufacturing needs $ What qty is going to be manufactured? Identify product needs 03
17. Take understanding from the clients 04
18. Create concept and rough mockups 05 F to be done for Dimension& F Opening style & closing style1 F Cavity developmen7 F Design Developments
19. Check material and finishing options with Printing Company & Client 06 Check foE B paper options and costin3 B cavity placement and materia' B printing & finishing process
20. Make 1st dummy with actual materials 07 F Check colour1 F Check strength of the bo4 F Check it visually and actual dimensionsA F Do necessary corrections
21. Check for product safety and any regulations 08 H Food, Cosmetic and FMCG all has different packaging regulation2 H Primary and secondary packaging has different material requirement2 H Proof ReadinC H Prepare print file
22. Production 09
23. Production 09
24. Production 09 Primary food packaging
25. Where designers need support in the entire process T Paper & Cavity: Check with printing compan0 T Die lines: https://www.pacdora.com/
26. Things to keep in mind before designing anything
27. Eco-friendliness
28. Always aim to deliver an experience
29. Aim for consumer’s attention Real Case Study Ignored
30. Keep economies in mind #per unit cost For 5000 Nos & for 50000 Nos.
31. Think of the Process
32. “Perfection in Printing industry is a myth” they say is it true?
33. What is the most expensive printing done on paper?
34. Here is an example we all love... Currency!! let’s check errors we usually find and why? Top & Bottom white space difference Top & Bottom white space difference
35. Printing & Packaging Industry R Cater to Multiple Industrie$ R Constant workflo! R Sustainability AdvantagF R Plastic Ba) R Consumer behaviour changF R Huge export opportunities Pros R High Capex Investment for large busines$ R Raw material cost is higv R Highly technicae R Logistic Issue$ R New technologies introductio) R Digital machines end of life norms Cons
36. Design Done, But is it Print-Ready? Why 80% of Print Files Fail and How to Fix Them?
37. 01. Missing Fonts How to avoid it:  Always package your design files with all fonts embedded or included separately
38. 02. Not giving complete print specifications Smart Move:  Clearly document each special process on your design specifications Open Size: Open Size: Open Size: 13" x 26" 13" x 26" 13" x 26" Close Size: Close Size: Close Size: 13" x 13" 13" x 13" 13" x 13" Title Paper GSM: Title Paper GSM: Title Paper GSM: 300 gsm 300 gsm 300 gsm Inside Paper GSM: Inside Paper GSM: Inside Paper GSM: 170 gsm 170 gsm 170 gsm Total Pages: Total Pages: Total Pages: 48 48 48 Title Finishing: Title Finishing: Title Finishing: Gold Foiling, Texture UV, Title Lamination Gold Foiling, Texture UV, Title Lamination Gold Foiling, Texture UV, Title Lamination Inside Processes: Inside Processes: Inside Processes: Satin coating on all inside pages Satin coating on all inside pages Satin coating on all inside pages Binding Type: Binding Type: Binding Type: Perfect binding with stitching Perfect binding with stitching Perfect binding with stitching Packing Type: Packing Type: Packing Type: 10 nos. shrink wrap packing 10 nos. shrink wrap packing 10 nos. shrink wrap packing
39. 03. Not proof reading before file submission Actions to take:C 7 Always proofread before submitting fileG 7 Multiple people can double-check the tex! 7 Use plugins to check spellinR 7 Add product names to the dictionar4 7 Keep your software dictionary updated
40. 04. Incorrect design file dimensions Don't Skip This:  Always confirm product dimensions precisely and send mock ups if needed
41. 05. Design software version mismatch Fix This:  Always inform your printer about software versions used, and preferably, send a universally  compatible PDF file
42. Let’s play a Game! Colour theory by GK Identify this colour
43. Let’s play a Game! Colour theory by GK Identify this colour a b v h p n c r w i x t l g m q f s u z y j e o d
44. Let’s play a Game! Colour theory by GK Identify the colour c
45. 06. Not converting colours from RGB to CMYK How to Avoid:  Ensure all colours are converted to CMYK before submission for any printing
46. 07. Minimum 3 mm overlap/bleed What is Recommended:  Always design with at least a 3mm bleed around all edges to save time in the pre press department of any printing company
47. 08. Mention Pantone Codes Before You Hit Send:  Clearly specify Pantone colours within your design file and confirm with your printer also
48. 09. Low-Resolution Images Non-Negotiable:  Always use 300 dpi or higher- resolution images for crisp and clear printing results
49. 10. Ignoring the Content Safe Area Press-Ready Rule:  Ensure all essential content is at least 5mm away from edges
50. 11. Flatten Transparencies Last Check:  Always flatten transparencies or convert them into bitmaps before sending files to print
51. here’s what you’ll get: webinar updates – be the first to know design challenges – fun, fast, skill-building get feedback – share your work and grow connect with us – ask questions, get support, and vibe with the team (edited) scan the QR code to jump in! join our design community! evolveTM
52. Let’s clarify, discuss, and dive deeper evolveTM x QnA
53. Dwipal Patel dwipal@printwellindia.com  Shree Printwell Offset Pvt Ltd www.printwellindia.com evolveTM x Lets stay connected! Thank you!