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Lean Landing Page Development

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Lean Landing Page Development

About the method, process, technique, tools and resources.

Avatar for Emanuel Steger

Emanuel Steger

April 06, 2016
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  1. lean principles 1. Entrepreneurs are everywhere 2. Entrepreneurship is management

    3. Validated Learning 4. Innovation Accounting 5. Build - Measure - Learn 5 http://theleanstartup.com/principles
  2. minimum viable product (MVP) "The minimum viable product is that

    version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort." ERIC RIES ENTREPRENEUR & AUTHOR 6 http://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html
  3. "If you are not embarrassed by the first version of

    your product, you’ve launched too late." REID HOFFMAN FOUNDER, LINKEDIN
  4. user journey 9 user journey development costs search google visit

    landing page check features & pricing click buy complete checkout
  5. picking the right MVP 10 development over time development costs

    setup adwords campaign setup landing page develop hq product
  6. minimum viable product (MVP) 11 development over time development costs

    setup adwords campaign setup landing page conduct interview/ survey
  7. why? • Relying on false (untested) assumptions • Trying to

    solve a problem that does not exists • Asking the wrong questions • Not being critical about the own product 19
  8. 22

  9. Hypothesis Problem/Solution Riskiest Assumption If ... then ... ...that must

    be true for your hypothesis to be true formulize your ideas 23
  10. Hypothesis Problem/Solution Riskiest Assumption If it's raining, then millennials get

    wet. Millennials need to leave the house. formulize your ideas 24
  11. 25

  12. build a product for... 26 Experiment Method Success Criterion the

    product you build and what you do with it - interview - survey - (concierge) mvp the outcome you expect for your riskiest assumption to be true
  13. build a product for... 27 Experiment Method Success Criterion Conducting

    a survey about millennials leaving the house. 80/100 leave the house at least 5 times per week.
  14. 28

  15. learn from measured data 29 Results Data Learnings Next Steps

    ... new insights pivot, testing the next assumption, ...
  16. learn from measured data 30 Results Data Learnings Next Steps

    50/100 leave the house at least 5 times per week. Most millennials work from at home and order everything online. Focusing on people born before 1980.
  17. learn from measured data 31 Results Data Learnings Next Steps

    50/100 leave the house at least 5 times per week. Most millennials work from at home and order everything online. Focusing on people born before 1980. INVALIDATED
  18. after several iterations... 32 Hypothesis Experiment Results Problem/ Solution Riskiest

    Assumption Method Success Criterion Data Learnings Next Steps 50/100 leave the house at least 5 times per week. Most millennials work from at home and order everything online. Focusing on people born before 1980. 80/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. Most millennials work from at home and order everything online. Focusing on people born before 1980. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 80/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. Most millennials work from at home and order everything online. Focusing on people born before 1980. 80/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. Most millennials work from at home and order everything online. Focusing on people born before 1980. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 80/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. Most millennials work from at home and order everything online. Focusing on people born before 1980. 80/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. Most millennials work from at home and order everything online. Focusing on people born before 1980. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 80/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. Template: http://vbyt.es/expboard
  19. after several iterations... 33 Hypothesis Experiment Results Problem/ Solution Riskiest

    Assumption Method Success Criterion Data Learnings Next Steps Problem Most millennials work from at home and order everything online. Focusing on people born before 1980. 80/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. Most millennials work from at home and order everything online. Focusing on people born before 1980. Problem 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 80/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. Solution Most millennials work from at home and order everything online. Focusing on people born before 1980. 80/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. Most millennials work from at home and order everything online. Focusing on people born before 1980. Solution 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 80/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. Solution Most millennials work from at home and order everything online. Focusing on people born before 1980. 80/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. Most millennials work from at home and order everything online. Focusing on people born before 1980. Solution 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 80/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. 50/100 leave the house at least 5 times per week. Template: http://vbyt.es/expboard
  20. Hypothesis Problem/Solution Riskiest Assumption If millennials have an umbrella when

    it's raining, then they don't get wet. Millennials can use objects that don't contain microchips. and solution hypotheses... 34
  21. ways to develop 38 Individualization Needed skills, time and costs

    Using WYSIWYG systems Installing CMS Extending Frameworks/ Temapltes Coding from scratch
  22. 44

  23. Tired of getting wet, when it's raining? What if you

    could go outside and still keep dry? unique selling proposition (USP) 52
  24. Tired of getting wet, when it's raining? What if you

    could go outside and keep dry at the press of a button? unique selling proposition (USP) 53
  25. 61

  26. 63

  27. between build and measure • Channels to get traffic: •

    Google: SEO & SEA (AdWords) • Facebook • Twitter • Reddit • Hacker News • Other forums 71
  28. learn • Javelin Experiment Board: • Starting a Scooter Business

    with the Validation Board • How to Use the Validation Board to Test Your Startup Idea • Experiment Board Tutorial with Grace Ng • "Advanced" Experiment Board: • http://vbyt.es/expboard 73
  29. books & videos • Entrepreneurship: • The Lean Startup (Eric

    Ries) • https://www.youtube.com/watch? v=J4rOdxoCnwY • The Art of the Start (Guy Kawasaki) • https://www.youtube.com/watch? v=jSlwuafyUUo 76
  30. books & videos • Design: • Designing with the Mind

    in Mind (Jeff Johnson) • https://www.youtube.com/watch? v=Rh18iJ8gSfI 77
  31. meetups & events • Lean Startup Munich Meetup • Lean

    Startup Machine • Google Launchpad • Startup Weekend 78