Key insights on revenue models and mobile platforms

Insights for the third quarter of 2016, on mobile developers.

1. Brief mentions of some key revenue models and trending ones, which are gaining traction, such as IAP and brand awareness.

2. Mobile platform wars as they are today. We expect four platforms to remain in the game, while focus is now on Asia, which has a rapidly growing number of mobile developers, and is Android dominated. Read more in the State of the developer nation report for Q3 '16. You can download the report here: https://www.visionmobile.com/reports/developer-economics-state-developer-nation-q3-2016

Read more topics on our blog: https://www.developereconomics.com/blog

Transcript

1. Developer Economics The most global developer research program
2. Developer Economics The most global research program • Participation by 23,000+ developers • 9,000+ mobile developers State of the Developer Nation report published at the end of each research cycle (free) • Compare to other devs in your country • Get your fantasy-themed developer profile • Win prizes • Be the first to find out the latest trends • Join the Developer Economics community
3. REVENUE MODELS & ADVERTISING for mobile developers
4. Hunters use several revenue models in combination. This has become a general trend among mobile developers.
5. Segment: Hunters Revenue models: · Pay-per-download · In-app-purchases · Subscriptions · Advertising (54%)
6. Widely used revenue models 38% advertising worth using in combination with other models 21% paid-downloads the first model used with mobile apps, with a steady popularity over the past couple of years 19% subscriptions a good model which could become more popular as the two biggest app stores loosen their fees
7. Who uses brand awareness?
8. MOBILE PLATFORM WARS Round 2
9. Mindshare of platform usage over the past 3 years 70 – 73 % of mobile developers have been developing apps on Android For iOS the platform has been used by 51 – 55 % of developers
10. Today, the mindshare of mobile platform usage for Αndroid is 79%
11. Our Q3 ‘16 data on professional mobile developers show that 47% of devs use Android as the primary platform & 31% prioritize iOS
13. · Senior Developer Trends analyst · Open application Join our global team passionate restless
14. Read more www.developereconomics.com www.visionmobile.com Contact us emilia@visionmobile.com Thank you!