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Digging into the ATypI Archive

Gerry Leonidas
October 12, 2012

Digging into the ATypI Archive

In 2006 the ATypI donated its historic archive to the University of Reading for safekeeping, and to enable research. Over the next few years the Archive was re-housed from the boxes it originally arrived in, and a first cataloguing was done. In 2011 funding was obtained to pay for a researcher to identify themes in the material, give an overview of the issues represented in the Archive, and catalogue in detail specific items of interest. Nearly three hundred items have been now catalogued, most representing the discussions within the Association at a time of rapid change in the typeface industry. Meeting minutes, notes, white papers, and correspondence give a valuable insight into the emerging models of work, and the gradual collapse of the older type manufacturers. This presentation introduces the Archive, describes its contents and the research project, and comment on the findings and their significance for both the Association and the type industry today.

Gerry Leonidas

October 12, 2012
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  1. Gerry has
    confirmed that
    Reading can now
    receive the ATypI
    archives. They
    have some storage
    space for now, and
    will later have
    more accessible
    space in their
    collections.
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  2. Digging into the ATypI Archive
    Gerry Leonidas
    Department of Typography & Graphic Communication
    University of Reading
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  3. dedicated to
    Cynthia Batty (née Hollandsworth)
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  4. Timeframe
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  5. ATypI
    1957 2012
    1984
    1991
    1994
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  7. ATypI
    1957 2012
    1984
    1991
    1994
    1997
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  10. The Secretariat
    business transactions,
    conference records, meeting minutes,
    and pretty much anything
    nobody knew what to do with
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  11. The Secretariat
    business transactions,
    conference records, meeting minutes,
    and pretty much anything
    nobody knew what to do with
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  24. Thank you, Rikke Rassmusen
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  25. Mostly gentlemanly discussions
    between mostly Northwestern men,
    representing different stages of
    oligopolies in transition.
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  26. The Committees
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  27. Manufacturers
    Type designers
    Educators
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  28. Copyright for typefaces?
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  29. Copyright for typefaces?
    Who owns what?
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  30. Copyright for typefaces?
    Who owns what?
    How do you educate users?
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  31. Legal deliberations and initiatives
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  39. Publications for education
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  47. What do we learn?
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  48. What is a protectable
    typeface?
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  49. Novelty and Originality
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  50. Novelty
    the stylistic elements or overall appearance
    (not yet known to the general public,
    and
    reasonably expected to be known by professionals)
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  51. Originality
    if the distinctive features of a typeface
    exhibit […] individual creativity
    exceeding […]
    the technical skills and craftmanship
    of a lettering draftsman
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  52. Experts and professional circles
    those fully conversant with des design,
    production, and use of printing types
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  53. Level of creativity
    …according to the judgement of experts
    making careful examinations
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  62. Thank you
    @gerryleonidas
    @typefacedesign
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  63. postscript
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  67. Thank you
    @gerryleonidas
    @typefacedesign
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