This lecture was delivered at the 6th ICTVC, in Thessaloniki. It discusses structuring relevant literature for teaching, and supporting independent learning, in typeface design.
Discussing priorities | Developing a field Visual communication is now an established discipline with a burgeoning professional practice, varied educational systems, critical research, national and international conferences and competitions, trade magazines, and academic journals. Across many areas, visual communication is entering a period of sustained growth and expansion. This calls for strategic decisions for directions of development, setting priorities for action, and clarifying relationships with related areas of activity.
Developing a field: discussing priorities Visual communication is now an established discipline with a burgeoning professional practice, varied educational systems, critical research, national and international conferences and competitions, trade magazines, and academic journals. Across many areas, visual communication is entering a period of sustained growth and expansion. This calls for strategic decisions for directions of development, setting priorities for action, and clarifying relationships with related areas of activity.
“Rejection or ignorance of the rich and varied history and traditions of typography are inexcusable; however, adherence to traditional concepts without regard to contemporary context is intellectually lazy and a threat to typography today.” Jeffery Keedy The rules of typography according to crackpots experts Eye 9, 1993
Adobe. (1990) Adobe Type 1 Font Format Sutton, J., & Bartram, A. (1968) An atlas of typeforms Ahrens, T., & Magicura, S. (2014) Size-specific adjustments to type designs Lawson, A. S. (1990) Anatomy of a Typeface Lund, O. (1999) Knowledge construction in typography: the case of legibility research and the legibility of sans serif typefaces Hochuli, J., & Kinross, R. (1996) Designing books: practice and theory Poynor, R. (2003) No more rules: graphic design and postmodernism Spiekermann, E. (2013) Stop stealing sheep and find out how type works Spiekermann, E. (1986) Ursache und Wirkung. Ein typographischer Roman
1. Approaches to historiography 2. Paradigms for typemaking 3. Discussions of typefaces in the context of use 4. Examinations of specification for making 5. Explanations for typeform construction 6. Approaches to validation
1. Discussions the past 2. Ways of making type 3. Typefaces in documents 4. Capturing knowledge for others 5. Explanations of lettermaking 6. Does it work for that?
Paradigms for typemaking 1. letters made to size, mostly by hand 2. typefaces engineered for proprietary reproduction 3. typefaces as platform-independent products 4. typefaces as formal relationships within systems
Discussions of typefaces in the context of use 1. lines and paragraphs 2. persistent documents and ephemera 3. Type families, type systems 4. global type, global typography
1. Approaches to historiography 2. Typemaking paradigms 3. Type in the context of use 4. Specification and making 5. Typeform theories 6. Approaches to validation
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