For at least twenty years, the end of typography is happening any minute now. Various developments in technology and changes in our habits are supposed to kill it off. Similar claims have been made for typography's esoteric offspring, typeface design. And yet, both are not only surviving as activities, but they are positively thriving: more people are interested, more are talking and reading about typography, and more people are going to more events (like this one). So, what's the secret? This talk is about typography's secret power: what regenerates it after every call for doom, and draws ever more people in. It is a talk about a one-way street, where once typography becomes part of your world, there is no way out. Zombies indeed.