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Zombie Typography

Zombie Typography

For at least twenty years, the end of typography is happening any minute now. Various developments in technology and changes in our habits are supposed to kill it off. Similar claims have been made for typography's esoteric offspring, typeface design. And yet, both are not only surviving as activities, but they are positively thriving: more people are interested, more are talking and reading about typography, and more people are going to more events (like this one). So, what's the secret? This talk is about typography's secret power: what regenerates it after every call for doom, and draws ever more people in. It is a talk about a one-way street, where once typography becomes part of your world, there is no way out. Zombies indeed.

B43c22a07eccec875361bf66ad64b26c?s=128

Gerry Leonidas

June 03, 2016
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Transcript

  1. Zombie typography Gerry Leonidas

  2. Jeffery Keedy:
 Zombie Modernism, Emigre 34

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  4. The end of typography is now. [start in about 1968,

    repeat regularly]
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  6. themediabriefing.com/article/newspaper-circulation-decline-2001-2014-prediction-5-years

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  11. Newspaper? Magazine? Subscription?

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  15. xxxxxxxxxx xxxxxxx xxxxxx xxxxx xxxxxxxx xxxxxxx xxxxxx xxx xxxxxxxxxx xxxxx

    xxxxx xxxxxxxx vvvvvv vvvvvvv vvvvvvv xxxxxxx xxxxxxx xxxx xxxxxxx xxxxxx xxxxx xxxxxxxx xxxxxxx xxxxxx xxx xxxxxxxxxx o xxxxxxxxx xxx xxxxxxxxxxxxx xxxxxxx xxxxxx xxxxxxxxxxxxx o xxxx xxxxxxxxx xxxxxxx xxxxxx xxxxxxxxxxxxx xxxxxxxxxxxxxx o xxxxxx xxxxx xxxxxxxx vvvvvvvvv vvvvvv vvvvvv xxxxxx xxxxxxx xxxxxxx xxxxxx xxxxx xxxxxxxx xxxxxxx xxxxxx xxx xxxxxxxxxx
  16. The type design profession is threatened!

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  22. And yet…

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  48. So, what does this mean?

  49. materiality community memory

  50. materiality community memory typemaking
 typesetting distribution
 networks content
 creation

  51. Typography is a social enterprise.

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  60. 1. Value of making and distributing trends to zero 2.

    Ownership shifts from objects to utility 3. Evaluation of design relies on context
  61. Thank you @gerryleonidas @typefacedesign