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Document demand, typeface supply

Gerry Leonidas
July 26, 2013
Design
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510

Document demand, typeface supply

Talk at the Granshan 2013 conference, taking place at the TCDC centre, in Bangkok

Gerry Leonidas

July 26, 2013
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Transcript

  1. Document demand,
    typeface supply
    Gerry Leonidas
    University of Reading
    Friday, 26 July 13

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  2. seismograph*
    Friday, 26 July 13

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  3. Typefaces are a seismograph*
    Friday, 26 July 13

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  4. Typefaces tell stories
    Friday, 26 July 13

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  5. People, places, and conditions
    of document-making and
    document-reading
    Friday, 26 July 13

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  6. Linguistic, cultural and
    typographic integrity
    Friday, 26 July 13

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  7. Linguistic, cultural and
    typographic integrity
    Friday, 26 July 13

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  8. Friday, 26 July 13

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  9. Friday, 26 July 13

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  10. Linguistic, cultural and
    typographic integrity
    Friday, 26 July 13

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  11. Friday, 26 July 13

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  24. Linguistic, cultural and
    typographic integrity
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  25. Friday, 26 July 13

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  26. Friday, 26 July 13

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  27. Friday, 26 July 13

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  28. A methodology
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  29. Four axes of investigation
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  30. 1
    Typeface design as an
    industrial and professional
    enterprise
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  38. 2
    The impact of type-making
    and typesetting technologies
    on the forms of letters
    Friday, 26 July 13

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  43. 3
    Typographic decisions that
    reflect changes in type-making
    and typesetting environments
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  51. 4
    The tension between
    tradition and modernity
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  60. Meanwhile…
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  67. New approaches
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  77. Friday, 26 July 13

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  78. So, what now?
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  79. Thank you
    @gerryleonidas
    Friday, 26 July 13

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  80. Friday, 26 July 13

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