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Who needs another German type designer?

Who needs another German type designer?

This is one of the first questions Gerry asks aspiring typeface designers, and is usually met with the sound of jaws hitting the floor. Yet typeface design is the most obvious area where design is losing any regional identity it had (such as it was). In the process, it confronts us with questions about typography, and our roles in design. It also makes things really exciting.

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Gerry Leonidas

May 18, 2013
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  1. Who needs another German type designer? Gerry Leonidas Typography &

    Graphic Communication University of Reading Monday, 20 May 13
  2. German German German German Austrian (+ Swiss) France, Israel, Italy,

    Japan, South Korea (and UK ) Monday, 20 May 13
  3. “I want to be a type designer!” Monday, 20 May

    13
  4. Type design as a career To be good enough to

    be paid repeatedly for something you are motivated to do for many years. Monday, 20 May 13
  5. Matthew Carter, Adrian Frutiger, Robin Nicholas, Gerard Unger, Hermann Zapf…

    Monday, 20 May 13
  6. Years of craft development, apprenticeship, and supervised production Monday, 20

    May 13
  7. Monday, 20 May 13

  8. Hot-metal, phototypesetting: both big industries Monday, 20 May 13

  9. 1972 Monday, 20 May 13

  10. 1973 Monday, 20 May 13

  11. 1976 Monday, 20 May 13

  12. text? Monday, 20 May 13

  13. 1989–90 Monday, 20 May 13

  14. David Berlow, Petr and Erik van Blokland, Jonathan Hoefler and

    Tobias Frere-Jones, Martin Majoor, Fred Smeijers, Jason Smith, Jeremy Tankard, Zuzana Licko… Monday, 20 May 13
  15. Very very quickly, things turn upside down Monday, 20 May

    13
  16. text? Monday, 20 May 13

  17. Monday, 20 May 13

  18. Monday, 20 May 13

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  20. Monday, 20 May 13

  21. Monday, 20 May 13

  22. Type designers as one-[wo]man bands Monday, 20 May 13

  23. > gender barriers > starting investment > entry speed and

    risk Monday, 20 May 13
  24. In reality… Monday, 20 May 13

  25. Monday, 20 May 13

  26. Monday, 20 May 13

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  30. Monday, 20 May 13

  31. Monday, 20 May 13

  32. Monday, 20 May 13

  33. Monday, 20 May 13

  34. Type design is now a professional discipline Monday, 20 May

    13
  35. > knowledge +research > methods + skills > career paths

    Monday, 20 May 13
  36. Studying type design Argentina, Austria, Belgium, Czech Republic, Finland, France,

    Germany, Italy, Mexico, Netherlands, Poland, Portugal, Spain, Switzerland, UK, USA (and others) Monday, 20 May 13
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  41. Monday, 20 May 13

  42. Monday, 20 May 13

  43. Monday, 20 May 13

  44. Monday, 20 May 13

  45. You may have something interesting to say, but it’s a

    crowded room. Monday, 20 May 13
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  55. Monday, 20 May 13

  56. Monday, 20 May 13

  57. Teaching type design Monday, 20 May 13

  58. Education is becoming a “managed process” Monday, 20 May 13

  59. > break down of unified learning experience > threat to

    global assessment > focus on quantitative Monday, 20 May 13
  60. What you can measure may not be worth considering Monday,

    20 May 13
  61. Type design as agile education > face to face >

    facing desks > everything public > mixed groups Monday, 20 May 13
  62. > eye openers > foundational history > thinking prompts >

    script skills > disruptors Monday, 20 May 13
  63. > no fixed expectations > value in failure > student-responsive

    objectives Monday, 20 May 13
  64. “Now what?” Monday, 20 May 13

  65. An impulse, and a worthy opinion Monday, 20 May 13

  66. @gerryleonidas Monday, 20 May 13