Who needs another German type designer?

This is one of the first questions Gerry asks aspiring typeface designers, and is usually met with the sound of jaws hitting the floor. Yet typeface design is the most obvious area where design is losing any regional identity it had (such as it was). In the process, it confronts us with questions about typography, and our roles in design. It also makes things really exciting.

Transcript

1. Who needs another German type designer? Gerry Leonidas Typography & Graphic Communication University of Reading Monday, 20 May 13
2. German German German German Austrian (+ Swiss) France, Israel, Italy, Japan, South Korea (and UK ) Monday, 20 May 13
3. “I want to be a type designer!” Monday, 20 May 13
4. Type design as a career To be good enough to be paid repeatedly for something you are motivated to do for many years. Monday, 20 May 13
5. Matthew Carter, Adrian Frutiger, Robin Nicholas, Gerard Unger, Hermann Zapf… Monday, 20 May 13
6. Years of craft development, apprenticeship, and supervised production Monday, 20 May 13
7. Monday, 20 May 13
8. Hot-metal, phototypesetting: both big industries Monday, 20 May 13
9. 1972 Monday, 20 May 13
10. 1973 Monday, 20 May 13
11. 1976 Monday, 20 May 13
12. text? Monday, 20 May 13
13. 1989–90 Monday, 20 May 13
14. David Berlow, Petr and Erik van Blokland, Jonathan Hoefler and Tobias Frere-Jones, Martin Majoor, Fred Smeijers, Jason Smith, Jeremy Tankard, Zuzana Licko… Monday, 20 May 13
15. Very very quickly, things turn upside down Monday, 20 May 13
16. text? Monday, 20 May 13
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20. Monday, 20 May 13
21. Monday, 20 May 13
22. Type designers as one-[wo]man bands Monday, 20 May 13
23. > gender barriers > starting investment > entry speed and risk Monday, 20 May 13
24. In reality… Monday, 20 May 13
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33. Monday, 20 May 13
34. Type design is now a professional discipline Monday, 20 May 13
35. > knowledge +research > methods + skills > career paths Monday, 20 May 13
36. Studying type design Argentina, Austria, Belgium, Czech Republic, Finland, France, Germany, Italy, Mexico, Netherlands, Poland, Portugal, Spain, Switzerland, UK, USA (and others) Monday, 20 May 13
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45. You may have something interesting to say, but it’s a crowded room. Monday, 20 May 13
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56. Monday, 20 May 13
57. Teaching type design Monday, 20 May 13
58. Education is becoming a “managed process” Monday, 20 May 13
59. > break down of unified learning experience > threat to global assessment > focus on quantitative Monday, 20 May 13
60. What you can measure may not be worth considering Monday, 20 May 13
61. Type design as agile education > face to face > facing desks > everything public > mixed groups Monday, 20 May 13
62. > eye openers > foundational history > thinking prompts > script skills > disruptors Monday, 20 May 13
63. > no fixed expectations > value in failure > student-responsive objectives Monday, 20 May 13
64. “Now what?” Monday, 20 May 13
65. An impulse, and a worthy opinion Monday, 20 May 13
66. @gerryleonidas Monday, 20 May 13