Artificial Intelligence - A Disruptive Technology or Technology to Embrace?

We start 2022 with more than 5 billion people online globally, 94% of them outside the USA, and by definition every one of them is using a device that could be downloading or streaming digital audio.

Yet even the largest publishers struggle to get all their frontlist titles into audio format, and the backlist is largely untouched, while many smaller publishers and indie authors forego audio altogether, because of the costs, time and technical challenges audio production involves.

Thanks to AI-audio companies like DeepZen, Speechki and Pozotron these barriers are crumbling.

AI offers global publishing unparalleled opportunities barely imaginable ten years ago, not just to reach new audiences but to tap into unprecedented new revenue streams.

Transcript

1. Artificial Intelligence
   A Disruptive Technology or
   Technology to Embrace?
   TNPS is a StreetLib project
   

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2. There are more than 5 billion people online globally.
   Fewer than 6% of them are in the USA
   

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3. Global audio market forecast to reach more than
   $40 billion by 2030
   Storytel 2030 audiobooks projection: $19.8 bn
   Bookwire-Dosdoce 2030 audio market projections: $28 bn
   (Audiobooks $20 bn + Podcasts $8 bn)
   TNPS 2030 audio market projections: $37 bn
   (Audiobooks $25 bn + Podcasts $12 bn)
   

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4. Creating new markets where print and ebooks cannot reach
   

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5. There are caveats to that. The change of direction at Storytel
   this month means we need to revise that forecast downwards.
   

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6. Google Play encourages AI-narrated audio
   

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7. Possibilities and Limitations
   

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8. Audible is the single biggest brake on AI expansion
   

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9. AI – good or bad for narrators and producers?
   

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10. About us
    MARK WILLIAMS
    Mark Williams is an author and publishing industry commentator
    observing the global book markets from the detached tranquility of The
    Gambia, West Africa, and since 2017 Editor-in-Chief of the mostly-daily
    publishing industry journal The New Publishing Standard.
    GIACOMO D'ANGELO
    At StreetLib, Giacomo drives the company's strategy and
    international expansion with a global outlook and a special focus on
    the emerging markets. Giacomo combines a passion for the Internet
    technologies with his love for books as the best tool for improving
    human potential.
    The New Publishing Standard (TNPS) is a daily newsletter and website
    offering analysis of global publishing with focus on digital and new
    business models. The initiative has proven to be a relevant source of
    news to the market. TNPS is a StreetLib project.
    By offering cutting-edge digital distribution and publishing services
    across catalog and metadata management, intelligent storage, digital
    production, business intelligence, online marketing and royalties
    management, StreetLib enables Publishers and Creators to control their
    digital supply chains and revenue streams.
    Editor-in-Chief at TheNewPublishingStandard.com
    (mark.williams@streetlib.com)
    CEO at StreetLib.com
    (giac@streetlib.com)
    

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11. Thank You :)
    https://thenewpublishingstandard.com/
    

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