We start 2022 with more than 5 billion people online globally, 94% of them outside the USA, and by definition every one of them is using a device that could be downloading or streaming digital audio.
Yet even the largest publishers struggle to get all their frontlist titles into audio format, and the backlist is largely untouched, while many smaller publishers and indie authors forego audio altogether, because of the costs, time and technical challenges audio production involves.
Thanks to AI-audio companies like DeepZen, Speechki and Pozotron these barriers are crumbling.
AI offers global publishing unparalleled opportunities barely imaginable ten years ago, not just to reach new audiences but to tap into unprecedented new revenue streams.
A Disruptive Technology or
Technology to Embrace?
TNPS is a StreetLib project
There are more than 5 billion people online globally.
Fewer than 6% of them are in the USA
Global audio market forecast to reach more than
$40 billion by 2030
Storytel 2030 audiobooks projection: $19.8 bn
Bookwire-Dosdoce 2030 audio market projections: $28 bn
(Audiobooks $20 bn + Podcasts $8 bn)
TNPS 2030 audio market projections: $37 bn
(Audiobooks $25 bn + Podcasts $12 bn)
Creating new markets where print and ebooks cannot reach
There are caveats to that. The change of direction at Storytel
this month means we need to revise that forecast downwards.
Google Play encourages AI-narrated audio
Possibilities and Limitations
Audible is the single biggest brake on AI expansion
AI – good or bad for narrators and producers?
Mark Williams is an author and publishing industry commentator
observing the global book markets from the detached tranquility of The
Gambia, West Africa, and since 2017 Editor-in-Chief of the mostly-daily
publishing industry journal The New Publishing Standard.
At StreetLib, Giacomo drives the company's strategy and
international expansion with a global outlook and a special focus on
the emerging markets. Giacomo combines a passion for the Internet
technologies with his love for books as the best tool for improving
The New Publishing Standard (TNPS) is a daily newsletter and website
offering analysis of global publishing with focus on digital and new
business models. The initiative has proven to be a relevant source of
news to the market. TNPS is a StreetLib project.
By offering cutting-edge digital distribution and publishing services
across catalog and metadata management, intelligent storage, digital
production, business intelligence, online marketing and royalties
management, StreetLib enables Publishers and Creators to control their
digital supply chains and revenue streams.
Editor-in-Chief at TheNewPublishingStandard.com
CEO at StreetLib.com
Thank You :)