Presentation Parameters The APA has recently looked at the US and Spanish language markets, and Nielsen will take a deep dive into the UK market. The TNPS focus will therefore be on the uncharted territory that is the Rest of the World. There are no firm figures for the global audio market, so this will be a picture painted in broad strokes.
The USA and China lead the world's audio markets in cold dollar terms, each coming in at around $1.3bn-$1.5 billion at end 2020. 2020 Valuation $1.3 bn - $1.5 bn 2020 Valuation $1.3 bn - $1.5 bn Both markets have plenty of room to grow, but it is the growth in markets outside these giants that is where the real excitement lies
BULGARIA CYPRUS ESTONIA GERMANY IRELAND LITHUANIA NETHERLANDS PORTUGAL SLOVENIA BELGIUM CZECH REPUBLIC FINLAND GREECE ITALY LUXEMBOURG NORWAY ROMANIA CROATIA DENMARK FRANCE HUNGARY LATVIA MALTA POLAND SLOVAKIA SPAIN UNITED KINGDOM SWEDEN
In 2020 Storytel announced plans to be in 40 markets by 2023. And by 2030? It could easily be double that. 80 markets? 100 markets? It's not so hard to imagine. Netflix is already in over 200 countries
Global audio market valuations and projections 2020-2030 ➢ Storytel, as the leading global unlimited subscription platform ➢ Bookwire, as the leading audiobook distributor in the Spanish language markets ➢ TNPS, as the only English-language trade journal actively tracking the truly global digital book markets
Other factors expanding the global audio market Existing platforms in new markets. New platforms in new markets. Audio moving to hybrid platforms (as with Spotify). Affordability unlimited subscription provides. Reduced production costs. AI audio production. The global non-reader market.
About us MARK WILLIAMS Editor-in-Chief at TheNewPublishingStandard.com ([email protected]) Mark Williams is an author and publishing industry commentator observing the global book markets from the detached tranquility of The Gambia, West Africa, and since 2017 Editor-in-Chief of the mostly-daily publishing industry journal The New Publishing Standard. GIACOMO D'ANGELO CEO at StreetLib.com ([email protected]) At StreetLib, Giacomo drives the company's strategy and international expansion with a global outlook and a special focus on the emerging markets. Giacomo combines a passion for the Internet technologies with his love for books as the best tool for improving human potential. The New Publishing Standard (TNPS) is a daily newsletter and website offering analysis of global publishing with focus on digital and new business models. The initiative has proven to be a relevant source of news to the market. TNPS is a StreetLib project. By offering cutting-edge digital distribution and publishing services across catalog and metadata management, intelligent storage, digital production, business intelligence, online marketing and royalties management, StreetLib enables Publishers and Creators to control their digital supply chains and revenue streams.
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