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The Global Audio Market

Giac
September 29, 2021

The Global Audio Market

Unparalleled opportunities in a world of 5.2 billion internet users.

by The New Publishing Standard
(Giacomo D’Angelo and Mark Williams)

Giac

September 29, 2021
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Transcript

  1. The Global Audio Market
    unparalleled opportunities in a world
    of 5.2 billion internet users
    TNPS is a StreetLib project

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  2. Presentation Parameters
    The APA has recently looked at the US and Spanish language
    markets, and Nielsen will take a deep dive into the UK market.
    The TNPS focus will therefore be on the uncharted territory that is
    the Rest of the World.
    There are no firm figures for the global audio market, so this will be
    a picture painted in broad strokes.

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  3. The USA and China lead the world's audio markets in cold dollar
    terms, each coming in at around $1.3bn-$1.5 billion at end 2020.
    2020 Valuation $1.3 bn - $1.5 bn 2020 Valuation $1.3 bn - $1.5 bn
    Both markets have plenty of room to grow, but it is the growth in
    markets outside these giants that is where the real excitement lies

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  4. Largest audiobook markets by volume
    USA
    This volume comparison courtesy of Amazon-owned Audible
    China
    India

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  6. September 2020
    November 2018

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  7. Amazon Audible's slide towards unlimited subscription
    full unlimited subscription full unlimited subscription
    optional unlimited subscription

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  9. BULGARIA
    CYPRUS
    ESTONIA
    GERMANY
    IRELAND
    LITHUANIA
    NETHERLANDS
    PORTUGAL
    SLOVENIA
    BELGIUM
    CZECH REPUBLIC
    FINLAND
    GREECE
    ITALY
    LUXEMBOURG
    NORWAY
    ROMANIA
    CROATIA
    DENMARK
    FRANCE
    HUNGARY
    LATVIA
    MALTA
    POLAND
    SLOVAKIA
    SPAIN
    UNITED KINGDOM
    SWEDEN

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  10. Now operational in eight countries, with a ninth launch imminent.

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  12. Now operational in nine countries.

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  18. In 2020 Storytel announced plans to be in 40
    markets by 2023.
    And by 2030? It could easily be double that. 80 markets?
    100 markets? It's not so hard to imagine.
    Netflix is already in over 200 countries

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  19. Netflix global reach
    Source: Netflix https://help.netflix.com/it/node/14164

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  20. Global audio market valuations and projections
    2020-2030
    ➢ Storytel, as the leading global unlimited subscription
    platform
    ➢ Bookwire, as the leading audiobook distributor in the Spanish
    language markets
    ➢ TNPS, as the only English-language trade journal actively
    tracking the truly global digital book markets

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  21. Storytel 2020 assessment:
    $ 4.8 bn audiobooks
    Bookwire - Dosdoce 2020 assessment:
    Audiobooks $5 bn. Podcasts $1.3 bn
    TNPS 2020 assessment:
    Audiobooks $5.3 bn. Podcasts $1.5 bn
    Global audio market valuations 2020

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  22. Global audio market projections 2030
    Storytel 2030 audiobooks projection: $19.8 bn
    Bookwire-Dosdoce 2030 projections:
    Audiobooks $20 bn. Podcasts $8 bn
    Bookwire audio market projection 2030: $28 bn
    TNPS 2030 projections:
    Audiobooks $25 bn. Podcasts $12 bn
    TNPS audio market projection 2030: $37 bn

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  23. In 2011 there were 2 billion people online worldwide.
    Today it is 5.2 billion.
    By 2030 it will be 7.5 billion.

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  24. In 2020 the USA has just 6% of the world's internet users
    The World’s Internet Users 2020 The World’s Internet Users 2030

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  25. Other factors expanding the global audio market
    Existing platforms in new markets.
    New platforms in new markets.
    Audio moving to hybrid platforms (as with Spotify).
    Affordability unlimited subscription provides.
    Reduced production costs.
    AI audio production.
    The global non-reader market.

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  26. About us
    MARK WILLIAMS
    Editor-in-Chief at TheNewPublishingStandard.com
    ([email protected])
    Mark Williams is an author and publishing industry commentator
    observing the global book markets from the detached tranquility of The
    Gambia, West Africa, and since 2017 Editor-in-Chief of the mostly-daily
    publishing industry journal The New Publishing Standard.
    GIACOMO D'ANGELO
    CEO at StreetLib.com
    ([email protected])
    At StreetLib, Giacomo drives the company's strategy and
    international expansion with a global outlook and a special focus on
    the emerging markets. Giacomo combines a passion for the Internet
    technologies with his love for books as the best tool for improving
    human potential.
    The New Publishing Standard (TNPS) is a daily newsletter and website
    offering analysis of global publishing with focus on digital and new
    business models. The initiative has proven to be a relevant source of
    news to the market. TNPS is a StreetLib project.
    By offering cutting-edge digital distribution and publishing services
    across catalog and metadata management, intelligent storage, digital
    production, business intelligence, online marketing and royalties
    management, StreetLib enables Publishers and Creators to control their
    digital supply chains and revenue streams.

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  27. Thank You :)
    https://thenewpublishingstandard.com/

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