Raleigh&Drake Overview

Latest concept deck (03/28)
Financial and screens appendices available upon request.

Transcript

1. Cartographers Wanted.
2. Facts & Friction Travelers spend 30 hours on 25 different websites researching their next trip Among major industries, Travel carries the least loyalty (16%) among millennials Friends and influencers are the most popular source of travel insight. Social Media is the vehicle for accessing insights* *Source: HVS.com
3. By 2017 the 79 million millennials in the USA will surpass boomers in travel spending Our Opportunity By 2018, mobile Tours and Activities will be a $100 billion industry Our mission is to create a travel/tech brand that connects emotionally with millennials, capturing significant market share within mobile booking of Tours and Activities *Source: rezdy.com
4. Raleigh and Drake is the only platform that enables users to make, share and monetize their customized travel guides with 1,000’s of bookable Tours & Activities.
5. Our Beliefs
6. Travel Transforms Raleigh & Drake will donate a % of profits back into the communities our travelers are active in. Radical Transparency Raleigh & Drake will set a new standard of transparency to mitigate perceptions of risk, build trust and increase conversion. Curators Own the Future Our model caters to the 65% of travelers who use online sources for travel inspiration.
7. 20 years in digital marketing, three tech patents Built e-commerce digital agency generating $100mm revenue within 10 years Delivered tech platforms for Revlon, Ford and Enterprise Visited 50 countries, spent 10 days begging for food with monks in Bagan CEO Patrick M. Sarkissian Founder of Travel+SocialGood Impact consultant for Langham Hospitality Board member: African Travel Association Visited 50 countries, clawed twice by three wild Pumas in Bolivia President Gilad Goren Creative Director Riley James Milhem 15 years in Digital Marketing Designed new RalphLauren.com (launching 2016) 38 industry awards including three Gold Cannes Lions. Visited 15 countries, currently dodges daily gunfights in Bedstuy, Brooklyn +8 Full-time developers Yerevan, Armenia Partners
8. Product Overview
9. Curators use our free platform to generate custom guides (RADs) with bookable Tours and Activities RADs are delivered to followers/friends via the Raleigh & Drake mobile app and social media sharing The Platform The App
10. Build beautifully designed, custom guides in under 15 minutes % of revenue spent within the app paid to Curators Connect with their followers and clients on a personal level Curators Discover localized & personalized recommendations Book, manage and share itineraries in real-time Transform the communities in which they visit Consumers Raleigh & Drake delivers value to both Curators and Consumers
11. Our revenue model = % of mobile transactions Curators Brand Partnerships Travel/Lifestyle Influencers
12. Real-time scheduling & booking Secure, integrated payments Integration + booking of Uber, Opentable and 1,000’s of Tours and Activities Community impact calculator App creation & content management Raleigh & Drake platform and app product features
13. Launch Strategy Curators Brands Influencers RAD creation Cross-Platform promotion Content & offline activations Customer Acquisition 400k in 2 years
14. Trajectory 5 cities 16,775 active users Net Revenue ($646,643) Capital See Rounds, Raise 2m Product Launch iOS and Android Launch RAD-making platform Launch geolocated reco’s Customer Acquisition Launch Bourdain/celeb apps SEO/social marketing Engage 40 curators Heavy PR around launch Year 1 Trajectory 10 cities 133,384 active users Net Revenue $590,161 Capital Series A, Raise 5m Product Expand Tour & Activities API’s Launch hotel booking Localize product in British Eng. Launch GPS tracking Launch Personalized reco’s Customer Acquisition Launch more celeb curators Sign distribution deals with airlines Launch marketing campaign -Digital + OOH in US/UK Year 2 Trajectory 20 cities 388,627 active users Net Revenue $4,988,607 Capital N/A Product Expand Tours & Activities API’s Enhance content Localize product in: German/Korean/Japanese Enhance app/RADmin Customer Acquisition Launch more celeb curators Expand airline deals Local events for curators Launch consumer-marketing campaign in Germany/Korea/Japan Year 3 Trajectory 40 cities 828,286 active users Net Revenue $14,431,533 Capital N/A Product Expand Tours & Activities API’s Enhance content Localize product in Chinese Enhance app/RADmin Customer Acquisition Expand brand partnerships Launch marketing campaign in China Year 4 Trajectory 80 cities 1,400,817 active users Net Revenue $28,355,030 Capital N/A Product Expand Tours & Activities API’s Enhance content Enhance app functionality Enhance app/RADmin Customer Acquisition Expand brand partnerships Year 5