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The Secret Sauce: Bridging the Divide Between Development and Design

The Secret Sauce: Bridging the Divide Between Development and Design

The divide between design and development can be vast. At worst, designers lob something over the wall for development without knowledge or perspective of technical limitations, and developers are left to sort out requirements and edge cases. When the developers run into complications, the design is thrown out. No one is satisfied when designers don't see their designs implemented the way they envisioned, and developers are expected to explain why it couldn't be built or why a deadline was extended. Does it really have to be this way?

Last year, the Encore Global Search team embodied Rackspace's core values and broke down silos with design and development collaborating more closely than ever. With a holistic approach and an understanding of the value of design, we built a tool for the Phone Team that saves 3,507 customer hours and $220k a year. So what's our secret? We'll share how we worked from the outside in, what processes we used, and how you can use the same approach on your team.

This version of the talk was presented at Rax.io, an Rackspace Conference, in San Antonio, February 2016.

Glynnis Ritchie

February 25, 2016
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  1. Glynnis Ritchie Software Developer Racker Tools WFH - New Orleans

    Eric Weidner Visual Designer REDD San Antonio
  2. Our current implementation of the Avaya phone system needs to

    be significantly improved through integration with our multiple customer relationship management systems. We also need improved search capabilities so that Rackers answering the phones can more quickly assist customers.
  3. Our current implementation of the Avaya phone system needs to

    be significantly improved through integration with our multiple customer relationship management systems. We also need improved search capabilities so that Rackers answering the phones can more quickly assist customers.
  4. When designers don't see their designs implemented the way they

    envisioned and developers must explain why it can’t be built, no one is happy.
  5. “Without requirements or design, programming is the art of adding

    bugs to an empty text file.” –LOUIS SRYGLEY
  6. Interdisciplinarity: the combining of two or more disciplines into one

    activity; creating something new by crossing boundaries as new needs emerge. https://en.wikipedia.org/wiki/Interdisciplinarity
  7. • Break down silos, share meetings • Embrace interdisciplinarity •

    Work from the outside in • Create a common visible destination