Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Social TV

Social TV

Betrachtung der Möglichkeiten, die sich ergeben, wenn man das Internet mit dem Fernsehen verschmilzt. Twitter erlaubt ganz neue Interaktionsformen Rund um das Fernsehen.

Onlinevortrag am Montag 22. November 2010 im eVideo 2.0 Projekt an der HTW Berlin.

Bertram Gugel

December 30, 2011
Tweet

More Decks by Bertram Gugel

Other Decks in Education

Transcript

  1. Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 0,1

    EB 3,2EB 2010 2014 VIDEO drives mobile network growth! 39x Increase Video 69% TB = Terabyte (1000 GB) PB = Petabyte (1000 TB) EB = Exabyte (1000 PB) 7
  2. 8 What is TV? A medium A piece of hardware

    A special form of content
  3. 9 Broadcast as a Service TV as a Screen Next

    TV The tube is ours. Conquer the living room. Enhance TV.
  4. 14 Making Broadcast a 1st class citizen of the web

    by seamlessly integrating it into the web.
  5. 19 LESSONS learned: http://www.avc.com/a_vc/2005/11/the_future_of_m.html Make it prammable Make it accessible

    Syndicate it Allow 3rd party access Put an URL on any content section Let anyone take it and run with it.
  6. 20

  7. 22 „We’re moving to a ,best screen available‘ model, where

    consumers are going to want to watch what they want, when they want, on whatever screen is around right NOW.“ http://www.businessinsider.com/jim-louderback-future-of-cable-tv-2010-4#ixzz0mmo7WfvC
  8. 3 m 50 cm 10 cm E N G A

    G E M E N T on a new level. Entertainment moves closer to the consumer. 24
  9. ... the fight for the living room! 3rd Gen Consoles

    144m Units sold Internet Links Roku, TV, Vudu, ... DVRs TiVo, CE-Manufaturer Blu-Ray Player Sony, LG, Panasonic TV Sony, LG, Panasonic PC Player Apple, Microsoft, Asus Portables iPod, Zune HD, A Startups Boxee, Plex, XMBC, ... Hardware Corps. WD, LaCie, ...
  10. 189.851 applications in the Apple App Store (50.000 new applications

    added each month) 4bn app downloads in total from 85m user 38.000 applications are in the Android Market (20.000 new applications added last quarter) 400m Android app downloads in total http://www.distimo.com/report/download-latest Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 http://www.pitchengine.com/research2guidance/app-store-monitoring-q1-2010-competitors-are-growing-faster-than-apple/61239/ App stores take off ...
  11. They will change user behaviour ... Internet Trends - April

    12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 40min 60min 70% 45% Daily usage Voice Calls 3% 23% Video
  12. 2 Billion Views/Day Who‘s the TV Station? 4,3 minutes per

    view 8,6 Billion min watched per Day 72 million German TV Viewer 200 minutes a day 43% market share 6,2 Billion min watched per Day * * * = =
  13. Comcast DirectTV Netflix Dish Time Warner Cox 5.038 12.706 14.318

    15.000 18.760 23.212 Subscribers in Thousands Who‘s the TV Provider?
  14. Netflix‘s four steps to world domination Wi-fi is a <

    $10 component. Wi-fi will be in any consumer electronic device shortly Netflix is the killer app for broadband. Netflix will be on any wi-fi device.
  15. 40 Experts analyze each song and identify on average 400

    attributes Pandora generates a radio station based on a song the user likes and adjusts the program to user feedback ALGORITHMS CREATE RADIO STATIONS
  16. DEMAND MEDIA http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1 Algorithms define what videos to produce &

    their estimated value Editors refine the suggested video titles Produces log in online and sign up to produce the video. Finally the video‘s checked, put online and monetized through ads. DATAMINING DEFINES TOPICS