Social TV

Betrachtung der Möglichkeiten, die sich ergeben, wenn man das Internet mit dem Fernsehen verschmilzt. Twitter erlaubt ganz neue Interaktionsformen Rund um das Fernsehen.

Onlinevortrag am Montag 22. November 2010 im eVideo 2.0 Projekt an der HTW Berlin.

Transcript

1. SOCIAL TV
2. A PRESENTATION BY BERTRAM GUGEL 2
3. ONCE UPON A TIME ... August 1998, 15.000 Views/Day 3
4. ... FAST FORWARD TO TODAY. 32 Million Views since November 2009 4
5. 5 http://www.cisco.com/en/US/netsol/ns827/networking_solutions_sub_solution.html#%7Eforecast >90% OF CONSUMER TRAFFIC IS VIDEO IN 2013
6. 6 http://www.cisco.com/en/US/netsol/ns827/networking_solutions_sub_solution.html#%7Eforecast Cisco‘s CRS-3 streams every movie ever made in less than four minutes.
7. Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 0,1 EB 3,2EB 2010 2014 VIDEO drives mobile network growth! 39x Increase Video 69% TB = Terabyte (1000 GB) PB = Petabyte (1000 TB) EB = Exabyte (1000 PB) 7
8. 8 What is TV? A medium A piece of hardware A special form of content
9. 9 Broadcast as a Service TV as a Screen Next TV The tube is ours. Conquer the living room. Enhance TV.
10. 10 Broadcast as a Service
11. BROADCAST INTERNET 11
12. BROADCAST INTERNET 12
13. BROADCAST INTERNET 13
14. 14 Making Broadcast a 1st class citizen of the web by seamlessly integrating it into the web.
15. It‘s just 140 characters, right? 15 Talking to Design 2.0 Students. http://bit.ly/a6x42S
16. Dead wrong! 16
17. There‘s more: Twitter Annotations 17
18. What about broadcast content? 18
19. 19 LESSONS learned: http://www.avc.com/a_vc/2005/11/the_future_of_m.html Make it prammable Make it accessible Syndicate it Allow 3rd party access Put an URL on any content section Let anyone take it and run with it.
21. 21 http://blog.mefeedia.com/ipad-video-users http://mashable.com/2010/04/14/abc-ipad-stats/ http://abc.go.com/site/abc-player-for-ipad = 3x more videos watched than web users 250.000 installs and 650.000 TV episodes watched within 14 days
22. 22 „We’re moving to a ,best screen available‘ model, where consumers are going to want to watch what they want, when they want, on whatever screen is around right NOW.“ http://www.businessinsider.com/jim-louderback-future-of-cable-tv-2010-4#ixzz0mmo7WfvC
23. BROADCAST as a Service 23
24. 3 m 50 cm 10 cm E N G A G E M E N T on a new level. Entertainment moves closer to the consumer. 24
25. 25 TV as a Screen
26. 26 Internet enabled TV-Sets! In 2010 most sold TVs will be internet enabled!
27. ... the fight for the living room! 3rd Gen Consoles 144m Units sold Internet Links Roku, TV, Vudu, ... DVRs TiVo, CE-Manufaturer Blu-Ray Player Sony, LG, Panasonic TV Sony, LG, Panasonic PC Player Apple, Microsoft, Asus Portables iPod, Zune HD, A Startups Boxee, Plex, XMBC, ... Hardware Corps. WD, LaCie, ...
28. From Device to Service
29. 189.851 applications in the Apple App Store (50.000 new applications added each month) 4bn app downloads in total from 85m user 38.000 applications are in the Android Market (20.000 new applications added last quarter) 400m Android app downloads in total http://www.distimo.com/report/download-latest Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 http://www.pitchengine.com/research2guidance/app-store-monitoring-q1-2010-competitors-are-growing-faster-than-apple/61239/ App stores take off ...
30. 30 App stores hit the TV Set ...
31. They will change user behaviour ... Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 40min 60min 70% 45% Daily usage Voice Calls 3% 23% Video
32. Shift happens TV 㽈 ♜ ‗
33. 33 Next TV
34. 2 Billion Views/Day Who‘s the TV Station? 4,3 minutes per view 8,6 Billion min watched per Day 72 million German TV Viewer 200 minutes a day 43% market share 6,2 Billion min watched per Day * * * = =
35. = TV 2.0
36. Brought to you in personalized 4K +
37. Comcast DirectTV Netflix Dish Time Warner Cox 5.038 12.706 14.318 15.000 18.760 23.212 Subscribers in Thousands Who‘s the TV Provider?
38. Netflix‘s four steps to world domination Wi-fi is a < $10 component. Wi-fi will be in any consumer electronic device shortly Netflix is the killer app for broadband. Netflix will be on any wi-fi device.
39. Who does TV programming?
40. 40 Experts analyze each song and identify on average 400 attributes Pandora generates a radio station based on a song the user likes and adjusts the program to user feedback ALGORITHMS CREATE RADIO STATIONS
41. DEMAND MEDIA http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1 Algorithms define what videos to produce & their estimated value Editors refine the suggested video titles Produces log in online and sign up to produce the video. Finally the video‘s checked, put online and monetized through ads. DATAMINING DEFINES TOPICS
42. 42 DISRUPT TV PACKAGING
43. 43 ... time‘s ticking! User penetration
44. Thank you! Contact Bertram Gugel M: +49 179 22 1 77 63 info@gugelproductions.de www.gugelproductions.de