What's next in an on demand world?

Some facts, figures and developments that indicate that big companies are betting huge on online video.

Vortragssession am Samstag 28. November 2009 auf dem Videocamp in Essen.

Transcript

1. VALLEY What‘s next in an on demand world?
2. A PRESENTATION BY BERTRAM GUGEL 2
3. Let‘s take a closer look at the TURBULENT market of online videos. 3
4. ONCE UPON A TIME... August 1998, 15.000 Views/Day 4
5. A 13 year old YOUTUBE star... > 25 Mio users/month ...is generating more clicks than the BILD.de video content. THE NEW STAR PARADIGM.
6. 6 NewTeeVee Live ... Google / YouTube Cisco Comcast Adobe Netflix CBS ... meet the incrumbents.
7. May I introduce? XBox Live The XBox is an entertainment device. We see nothing but opportunity there.
8. A big bite into telco‘s BUSINESS 8
10. WHAT‘S MORE 10
11. IT DISTRIBUTION CONTENT Rechte Frontend Ausspielen Transcoding Thumbnail Batch- Upload Metadaten- Export CDN- Übergabe Player Playlist Technische Hilfestellung Traffic Shaping Seeding Peak Management User Tracking SEO Server Plattform Produktion Archiv Format- entwicklung Optimierung CMS Anbindung 11 Indizierung CONSULTING INNOVATIONS XBox turns audiences into a community.
12. WHY DOES IT MATTER? 12 Actually there are 118 Million reasons!
13. The fight for the living room! 3rd Gen Consoles 110m Units sold Internet Links Roku, TV, Vudu, ... DVRs TiVo, CE-Manufaturer Blu-Ray Player Sony, LG, Panasonic TV Sony, LG, Panasonic PC Player Apple, Microsoft, Asus Portables iPod, Zune HD, A Startups Boxee, Plex, XMBC, ... Hardware Corps. WD, LaCie, ...
14. 14 Internet enabled TV-Sets! In 2010 most sold TVs will be internet enabled!
15. BOXES ARE A DEADEND 15
16. Meet the new paradigm 16
17. TV as a Service: TV Everywhere Pay once watch everywhere 17
18. 3 m 50 cm 10 cm A NEW E N G A G E M E N T PARADIGM. Video entertainment moves closer to the consumer. 18
19. Netflix‘s four steps to world domination Wi-fi is a < $10 component. Wi-fi will be in any consumer electronic device shortly Netflix is the killer app for broadband. Netflix will be on any wi-fi device. Reach
20. 20 ‣319m chipsets sold in 2008 +42% Y/Y ‣862m installed base JUST SOME BACKGROUND ON Wi Fi.
21. 21 Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere.
22. ADOBE is pushing its platform! 22 Open Screen Project Open Source Media Framework Open Video Player The who is who of the mobile, video and IT industry are on board.
23. ...VIDEO IS 23 BIG
24. ...VIDEO IS BIG. VIDEO 3 Minuten 1 Video 1 Ad Impression BUT: YOUTUBE IS BIGGER. • #2 site in global Minutes • 40 % of all US Video Streams in Dec 2008 • 20h of video content are being uploaded every minute! • 17 billion search queries/month (2nd largest search engine WW) • 1 billion viewed videos/day • 445 million unique viewers in Sep 2009 (WW) 24
25. JUST three more words on YouTube. personalized Channels 1080p +
26. = TV 2.0
27. 1 Billion Views/Day Who‘s the TV Station here? 3,7 minutes per view 3,7 Billion min watched per Day 72 million German TV Viewer 200 minutes a day 24% market share 3,5 Billion min watched per Day * * * = =
28. = 2.0 1bn Views 6,8bn Views 8,7bn Views 1,3bn Views The top five labels control 65% of all of the views of the YouTube’s top 50. http://www.tubemogul.com/blog/2009/09/on-youtube-its-the-music-labels-and-then-everyone-else/
29. Traffic is becoming a commodity! „ With YouTube’s help, Google is now responsible for at least 6 percent of the internet’s traffic, and likely more — and may not be paying an ISP at all to serve up all that content and attached ads. “ http://www.wired.com/epicenter/2009/10/youtube-bandwidth/
30. WHAT ABOUT CONTENT? 30
31. Best practice: DEMAND MEDIA  421,255,914 Video views  261,179 Rating  300,854 Comments  138,951 Videos  442,014 Subscribers  55 million unique users  3 Billion social media interactions  1 Billion cummulative video streams $17 million a year to writers, editors, and video producers
32. 32 P2P ... ... is dying.
33. Kino.de Charts KW 43 THE USER get‘s it anyway! ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Kino.to Movies KW 43 ✘ ✘
34. IN CASE I FORGOT ... 34
35. LIVE
36. LIVE  U2 10m live viewers  Obama  8,6m simultaneous viewers on election  5,6m watched the inauguration  Michael Jackson 2m simultaneous viewers  Oprah 0,5m simultaneous viewers
37. THANK YOU. Contact Bertram Gugel gugelproductions.de/blog/ M: +49 179 22 1 77 63 info@gugelproductions.de