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What's next in an on demand world?

Bertram Gugel
December 30, 2011

What's next in an on demand world?

Some facts, figures and developments that indicate that big companies are betting huge on online video.

Vortragssession am Samstag 28. November 2009 auf dem Videocamp in Essen.

Bertram Gugel

December 30, 2011
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  1. A 13 year old YOUTUBE star... > 25 Mio users/month

    ...is generating more clicks than the BILD.de video content. THE NEW STAR PARADIGM.
  2. 6 NewTeeVee Live ... Google / YouTube Cisco Comcast Adobe

    Netflix CBS ... meet the incrumbents.
  3. May I introduce? XBox Live The XBox is an entertainment

    device. We see nothing but opportunity there.
  4. 9

  5. IT DISTRIBUTION CONTENT Rechte Frontend Ausspielen Transcoding Thumbnail Batch- Upload

    Metadaten- Export CDN- Übergabe Player Playlist Technische Hilfestellung Traffic Shaping Seeding Peak Management User Tracking SEO Server Plattform Produktion Archiv Format- entwicklung Optimierung CMS Anbindung 11 Indizierung CONSULTING INNOVATIONS XBox turns audiences into a community.
  6. The fight for the living room! 3rd Gen Consoles 110m

    Units sold Internet Links Roku, TV, Vudu, ... DVRs TiVo, CE-Manufaturer Blu-Ray Player Sony, LG, Panasonic TV Sony, LG, Panasonic PC Player Apple, Microsoft, Asus Portables iPod, Zune HD, A Startups Boxee, Plex, XMBC, ... Hardware Corps. WD, LaCie, ...
  7. 3 m 50 cm 10 cm A NEW E N

    G A G E M E N T PARADIGM. Video entertainment moves closer to the consumer. 18
  8. Netflix‘s four steps to world domination Wi-fi is a <

    $10 component. Wi-fi will be in any consumer electronic device shortly Netflix is the killer app for broadband. Netflix will be on any wi-fi device. Reach
  9. ADOBE is pushing its platform! 22 Open Screen Project Open

    Source Media Framework Open Video Player The who is who of the mobile, video and IT industry are on board.
  10. ...VIDEO IS BIG. VIDEO 3 Minuten 1 Video 1 Ad

    Impression BUT: YOUTUBE IS BIGGER. • #2 site in global Minutes • 40 % of all US Video Streams in Dec 2008 • 20h of video content are being uploaded every minute! • 17 billion search queries/month (2nd largest search engine WW) • 1 billion viewed videos/day • 445 million unique viewers in Sep 2009 (WW) 24
  11. 1 Billion Views/Day Who‘s the TV Station here? 3,7 minutes

    per view 3,7 Billion min watched per Day 72 million German TV Viewer 200 minutes a day 24% market share 3,5 Billion min watched per Day * * * = =
  12. = 2.0 1bn Views 6,8bn Views 8,7bn Views 1,3bn Views

    The top five labels control 65% of all of the views of the YouTube’s top 50. http://www.tubemogul.com/blog/2009/09/on-youtube-its-the-music-labels-and-then-everyone-else/
  13. Traffic is becoming a commodity! „ With YouTube’s help, Google

    is now responsible for at least 6 percent of the internet’s traffic, and likely more — and may not be paying an ISP at all to serve up all that content and attached ads. “ http://www.wired.com/epicenter/2009/10/youtube-bandwidth/
  14. Best practice: DEMAND MEDIA  421,255,914 Video views  261,179

    Rating  300,854 Comments  138,951 Videos  442,014 Subscribers  55 million unique users  3 Billion social media interactions  1 Billion cummulative video streams $17 million a year to writers, editors, and video producers
  15. Kino.de Charts KW 43 THE USER get‘s it anyway! ✓

    ✓ ✓ ✓ ✓ ✓ ✓ ✓ Kino.to Movies KW 43 ✘ ✘
  16. LIVE  U2 10m live viewers  Obama  8,6m

    simultaneous viewers on election  5,6m watched the inauguration  Michael Jackson 2m simultaneous viewers  Oprah 0,5m simultaneous viewers