Answers the age old question of what Miley Cyrus has to do with a Presbyterian minister from the 1700s and how that impacts your social media engagement.
Reach) Low Exposure (1 x Reach) Low Reach High Reach Saturation! People get annoyed No Interest Nobody's talking Intense Interest Repeated messages Passing Interest One time messages
You: Miley Cyrus' Bangerz is terrible 2. Friend 1 tweets that it's great 3. You: Meh, still bad 4. Friend 2 tweets that it's really great 5. You: Ok, I'll listen 6. You tweet that Bangerz is dope
• Degree: How many edges does a node have? (See also: followers) • Closeness: How close is a node to all the other nodes? • Betweenness: How often does a node bridge other nodes? • Eigenvector: How important is this node to other important nodes? (See also: PageRank)
of engagement do you want? • Are you saturating your audience? Not giving them enough? • Are you updating people's bayesian priors? • Are you stuck in a clique? Or are you targeting connectors?