SaaS プライシングの考察 ~実体験を通じて~

Stripe Connect での登壇資料です。
https://connect2019.jpstripes.com/

Transcript

1. 4BB4ϓϥΠγϯάͷߟ࡯
   d࣮ମݧΛ௨ͯ͡d
   !LJNJIPN
   

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2. ຊؒ ߖ੒ @kimihom
   CTO at selfree LLC
   CallConnect (ϒϥ΢βి࿩γεςϜ)
   ϒϩά “ϘΫίί” ӡӦ
   http://www.bokukoko.info/
   wellcast (ϥΠϒ഑৴γεςϜ)
   

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3. ͜Ε͔Β4BB4Λ࡞Ζ͏ͱ͍ͯ͠Δํʁ
   طʹ4BB4ΛӡӦ͞Ε͍ͯΔํʁ
   2
   

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4. ຊ೔ͷ಺༰
   ϓϥΠγϯάલఏ৚݅
   ϓϥΠγϯάํ๏
   4BB4ͷ࣮ӡ༻ʹΑΔߟ࡯
   ࢀߟ
   ͓ΘΓʹ
   

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5. ϓϥΠγϯάલఏ৚݅
   

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6. ސ٬͸୭͔ʁ
   ෦໳ɾػೳಛԽܕ
   ۀքಛԽܕ
   தখاۀ
   ΤϯλʔϓϥΠζ
   lࣗ෼ͳΒ͍͘Β෷͏͔ l͸
   ސ٬૾ͱҰக͢Δ৔߹ʹ͚ͩޮՌత
   ՝୊ղܾΛ๬Ή
   རӹ૑ग़Λ๬Ή
   

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7. ϓϥΠγϯάํ๏
   

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8. ࠷΋γϯϓϧͳϓϥΠγϯά
   ୯Ұϓϥϯɺ୯Ұྉۚ
   શͯࠐΈͷఏڙ ࢖͍์୊
   
   γϯϓϧͳ൓໘ɺߴ͘ݟ͑ͯ͠·͏
   ࣦഊʜ
   ຖ݄ ԁ
   

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9. େϓϥΠγϯάํ๏
   ϓϥϯ
   ػೳ
   
   ϥΠηϯε
   ਓ਺
   
   ैྔ՝ۚ
   ར༻ྔ
   
   ͲΕ͔ҰͭͰ͸ͳ͘ɺ૊Έ߹Θ͕ͤՄೳ
   

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10. େϓϥΠγϯά!4USJQF
    ϓϥϯ
    1MBOT
    
    ϥΠηϯε
    4VCTDSJQUJPO
    2VBOUJUJFT
    
    ैྔ՝ۚ
    .FUFSFE#JMMJOH
    PS*OWPJDF*UFNT
    
    

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11. ϓϥϯλʔήοτʹΑΔֹۚ෼͚
    ͦΕͧΕͷϓϥϯͰ໌֬ʹλʔήοτΛ෼͚Δ
    ࠷దͳػೳ͚ͩΛఏڙ
    Ξοϓηϧ ΞοϓάϨʔυ
    ͷػձ
    plan = Stripe::Plan.create({
    currency: 'jpy',
    interval: 'month',
    product: 'prod_CHxGUqw1dyKsDM',
    nickname: 'Pro',
    amount: 3000,
    })
    

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12. ϥΠηϯεར༻Ϣʔβʔຖͷ՝ۚ
    ͦͷ4BB4Λ࢖͏Ϣʔβʔ͸Ͳͷ͘Β͍͔
    ࢖͏Ϣʔβʔ਺෼͚ͩࢧ෷͏ೲಘײ
    subscription = Stripe::Subscription.create({
    customer: 'cus_4fdAW5ftNQow1a',
    items: [
    {
    plan: 'plan_CBb6IXqvTLXp3f',
    quantity: 5,
    },
    ],
    })
    

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13. ैྔ՝ۚ࢖ͬͨ෼͚ͩͷ՝ۚମܥ
    ਓ਺૿Ճͷ՝ۚෛ୲Λͳͤ͘Δ
    ͨ͘͞Μ࢖ͬͯ΋Β͏རӹΛੜΉ
    ܭࢉ͕ෳࡶ
    Stripe::InvoiceItem.create({
    amount: 5000,
    currency: 'jpy',
    customer: 'cus_4fdAW5ftNQow1a',
    description: ‘ࠓ݄ͷ௨࿩ྉۚ',
    })
    

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14. 5JFSFE1SJDJOHஈ֊੍ྉۚମܥ
    ར༻ྔ
    ྉۚ
    (# (# (#
    =
    =
    =
    =
    

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15. ؅ཧ͠΍͢͞ ެฏ͞
    74
    ୯Ұϓϥϯ
    ϥΠηϯε
    ैྔ՝ۚ
    ஈ֊ྉۚ
    ސ٬͸ͲͪΒΛ๬Ή͔ʁ
    

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16. 4BB4ͷ࣮ӡ༻ʹΑΔߟ࡯
    

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17. ҆͞͸ਖ਼ٛͳͷ͔ʁ
    w͓ۚͰೖΓ͓ۚͰग़͍ͯ͘
    wαϙʔτ࿑ྗͷ૿େ
    ҆͗͢Δྉۚઃఆ͸ې෺
    ΑΓ͓ۚΛ෷͍ͬͯͨͩ͘ϢʔβʔΛେ੾ʹ͠Α͏
    

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18. τϥΠΞϧͷݶք
    wҙࢥܾఆऀ͸τϥΠΞϧར༻ऀ͚ͩͰ͸ͳ͍ ಛʹେاۀ
    
    w಺෦Ͱ૬ஊͯ͠΋Β͏ͨΊͷϑΥϩʔ͕ඞཁ
    wࢿྉ੥ٻ
    w΢ΣϏφʔ
    wݸผ໘ஊ
    

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19. w4BB4͸z֫ಘzΑΓlܧଓz
    w੒௕Λײ͡ΒΕΔ࢓૊ΈΛఏڙ͠Α͏
    w౷ܭ෼ੳʹΑΔݟ͑ΔԽ
    w࠷৽৘ใͷൃ৴
    wֶशػձͷఏڙ
    ʮސ٬֫ಘʯͱʮސ٬ҭ੒ʯ͸શ͘ҧ͏ʂ
    

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20. ࢀߟ
    

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21. 4USJQF"UMBTΨΠυ
    IUUQTTUSJQFDPNBUMBTHVJEFTTBBTQSJDJOH
    

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22. αϒεΫϦϓγϣϯ՝ۚͷؔ࿈هࣄ
    ֹ݄՝ۚϞσϧͷ Web αʔϏεͷઃܭํ๏
    ֹ݄՝ۚαʔϏεΛϘΫ͸͜͏ઃܭͨ͠
    IUUQTXXXCPLVLPLPJOGPFOUSZ
    IUUQTXXXCPLVLPLPJOGPFOUSZ
    

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23. ऴΘΓʹ
    

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24. w4BB4ϓϥΠγϯάʹ͓͍ͯސ٬૾Λ໌֬
    ʹ͠·͠ΐ͏ɻ
    w҆͗͢ͳ͍Ձ֨ઃఆΛɻ
    w୯७ͳྉۚମܥ͔ɺެฏͳྉۚମܥ͔Λݕ
    ౼͠·͠ΐ͏ɻ
    w4USJQFͳΒͲΜͳྉۚମܥͰ΋࣮૷Ͱ͖Δʂ
    

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25. 5IBOLT
    

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