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PMはどのようにバリューを出していくのか
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Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
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Hirofumi Tanahashi
November 13, 2019
Business
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PMはどのようにバリューを出していくのか
Hirofumi Tanahashi
November 13, 2019
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Transcript
1 PMͲͷΑ͏ʹόϦϡʔΛग़ͯ͠ ͍͘ͷ͔ ɹɹʛɹɹ© 2019 PLAID Inc. 2019.11.13ɹɹʛɹɹProduct Manager Conference
2019ɹɹʛɹ גࣜձࣾϓϨΠυ ୨ڮ จ
2 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. •
ϝΠϯηογϣϯͰ͖͠Εͳ͔ͬͨ෦ͷਂ۷Γ • Q&A B-sideηογϣϯͰ
3 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. Sli.doͰ࣭ߘ
͓ئ͍͠·͢ 1. Sli.doʹΞΫηε 2. # pmplaid 3. ࣭ߘɾ͍͍Ͷʢಗ໊Մʣ https://www.sli.do OR PM Tanahashi TechLead Kadowaki
4 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ਂ۷Γ͢ΔςʔϚ
։ൃମ੍ͱϓϩηε νʔϜؒͷ࿈ܞ PMͷόϦϡʔͷग़͠Ͳ͜Ζ Sli.do: #pmplaid
5 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ਂ۷Γ͢ΔςʔϚ
։ൃମ੍ͱϓϩηε νʔϜؒͷ࿈ܞ PMͷόϦϡʔͷग़͠Ͳ͜Ζ Sli.do: #pmplaid
6 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. νʔϜߏʢ3ͭͷύλʔϯʣ
&/ &/ &/ &/ &/ &/ %& %& %& &/ &/ &/ PM &/ &/ &/ &/ &/ EN Only PM x EN DE x EN • ύϑΥʔϚϯεվળ • ػցֶश • ཧը໘UIUXվળ • ৽نࣄۀ(App, Datahub) • Ϗδωεཁ݅ڧΊͷͱ͜Ζ Sli.do: #pmplaid
7 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. Focusͱ͍͏֓೦͕νʔϜͷ্ஈʹ͋Δ
8 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. 1
Focus 8 theme ύϑΥʔϚ ϯεվળ UIUXվળ App Theme1 Theme2 Theme3 Theme4 Theme5 Sli.do: #pmplaid
9 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ։ൃϓϩηε
• 1 Focus 2~3ϲ݄ͱ͠ɺऔΓΉςʔϚͱνʔϜ͕ܾ·Δ • ϝϯόʔFocusͷ۠ΓͰγϟοϑϧ͞ΕΔ • νʔϜʹҰਓɺFocusΛϦʔυͰ͖ΔਓΛඞͣೖΕΔ • ϑΥʔΧεCPOத৺ʹɺϓϩμΫτϩʔυϚοϓͱͦͷ࣌ʑͷ ঢ়گʹԠܾͯ͡·Δ Sli.do: #pmplaid
10 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ਂ۷Γ͢ΔςʔϚ
։ൃମ੍ͱϓϩηε νʔϜؒͷ࿈ܞ PMͷόϦϡʔͷग़͠Ͳ͜Ζ Sli.do: #pmplaid
11 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. Customer
Success Product × SaaSϓϩμΫτʹ͓͚Δॏཁͳ࿈ܞ Sli.do: #pmplaid
12 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ͳͥProductͱCSͷ࿈ܞ͕ॏཁ͔
• ϓϩμΫτͱϏδωεͷؒΛܨ͙ͷ Ϣʔεέʔε ͔ͩΒ • Ϣʔεέʔε͕Ұ൪ू·Δͷ͕ɺΧελϚʔαΫηε • ՝Λٵ্͍͛Δ ͱ͍͏؍Ͱɺ৽ػೳͷՁԽɾຏ͖ࠐΈ ͱ͍͏ ؍Ͱɺີʹ࿈ܞͯ͠ਐΊΔ͜ͱ͕ॏཁ ϢʔεέʔεΛղ૾ߴ͘ཧղ/ΠϝʔδͰ͖Δ͔Ͳ͏͔ Sli.do: #pmplaid
13 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. •
͙͢ʹissueʹ͢Δ • ΧϥϜϥϕϧͰཧ͓ͯ͘͠ • 1࣌ؒ/िɺ୨Է͠MTG • AssigneeΛܾΊͯಈ͔͢/ด͡Δ ՝ɾϑΟʔυόοΫɾΞΠσΞͷཧ Sli.do: #pmplaid
14 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ਂ۷Γ͢ΔςʔϚ
։ൃମ੍ͱϓϩηε νʔϜؒͷ࿈ܞ PMͷόϦϡʔͷग़͠Ͳ͜Ζ Sli.do: #pmplaid
15 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ࡞Δ͖ͷΛݟ͚ͭΔͨΊͷΞϓϩʔν
1. Ϛʔέοτɺੈͷதͷେ͖ͳྲྀΕͷগ͠ઌʹ͋Γͦ͏ͳͷ 2. ࣗࣾͷΞηοτڧΈ͕ੜ͖Δͷ • ՁԽͰ͖Δͷɺ͔ͭڝ߹͕Ͱ͖ͳ͍ͷͩͱཧ 3. ΫϥΠΞϯτ՝ɾϖΠϯΛղܾ͢Δͷ • ϖΠϯɺΓ͍ͨ͜ͱͱݱঢ়ͷࠩʹ͋Δ • ͦͷ͕ࠩͰ͖Δ͚ͩେ͖͍ͱ͜ΖʹऔΓΉ Sli.do: #pmplaid
16 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. PM͕ཧղ͓͖ͯ͘͜͠ͱ
Ϛʔέοτنಈ͖ ڝ߹ϓϩμΫτͷಈ͖ ΫϥΠΞϯτ՝ ࣗࣾͷΞηοτڧΈ Sli.do: #pmplaid
17 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. PM͕ཧղ͓͖ͯ͘͜͠ͱ
Ϛʔέοτنಈ͖ ڝ߹ϓϩμΫτͷಈ͖ ΫϥΠΞϯτ՝ ࣗࣾͷΞηοτڧΈ • ୈࡾऀͷϨϙʔτπʔϧΛ͍ɺ ͪΌΜͱΥον͢Δ • ֎ͷܨ͕ΓΛ࡞Γɺੜ͖ͨใΛಘΔ Sli.do: #pmplaid
18 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. దʹؾʹ͢Δ͕ɺ͋·Γؾʹ͠ͳ͍
ʢϢʔεέʔεϕʔεͰؾʹ͢Δ͘ Β͍ͰOKʣ PM͕ཧղ͓͖ͯ͘͜͠ͱ Ϛʔέοτنಈ͖ ڝ߹ϓϩμΫτͷಈ͖ ΫϥΠΞϯτ՝ ࣗࣾͷΞηοτڧΈ Sli.do: #pmplaid
19 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. •
ΫϥΠΞϯτͱ͢ɺҰ࣍ใʹ ৮Εଓ͚Δ • CS୲ͱ͢ɺ࿈ܞ͢Δ PM͕ཧղ͓͖ͯ͘͜͠ͱ Ϛʔέοτنಈ͖ ڝ߹ϓϩμΫτͷಈ͖ ΫϥΠΞϯτ՝ ࣗࣾͷΞηοτڧΈ Sli.do: #pmplaid
20 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ਖ਼͘͠ཧղ͢Δɺ༷ʑͳ͔֯ΒݟΔ
ʢਂ۷Γ͢Δͱҙ֎ͱؾ͍͍ͮͯͳ͍ɺ ཧղͰ͖͍ͯͳ͍͜ͱଟ͍ʣ PM͕ཧղ͓͖ͯ͘͜͠ͱ Ϛʔέοτنಈ͖ ڝ߹ϓϩμΫτͷಈ͖ ΫϥΠΞϯτ՝ ࣗࣾͷΞηοτڧΈ Sli.do: #pmplaid
21 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. PMͷόϦϡʔͷग़͠Ͳ͜Ζ
• ࣗͨͪͷϛογϣϯʹ͔͍ɺ • ੈͷதͷྲྀΕϚʔέοτͷಈ͖Λݟͳ͕Βɺ • ࣗࣾͷڧΈΞηοτΛੜ͔ͯ͠ɺ • ސ٬՝Λղܾ͢Δɺ • Ձ͋ΔͷΛݟ͚ͭͯɺͭ͘Δ ΊͪΌΉͣͦ͏ Sli.do: #pmplaid
22 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. શ෦Λಥ͖٧ΊΔඞཁͳ͍
• ͯ͢Λ100%ཧղ͢Δ / ୭ΑΓཧղ͢Δඞཁͳ͍ • ΞΠσΞΈ߹ΘͤɻશମΛͬ͘͟ΓͱΒ͑ͯɺ༷ʑͳΈ߹Θ ͤΛ಄ͷதͰͨ͘͞Μͭ͘ΕΔ͜ͱ ͕ॏཁ • ਂ͍ݟ͕ඞཁʹͳΕɺͦΕΛ͍࣋ͬͯΔਓΛר͖ࠐΊ͍͍ Sli.do: #pmplaid
23 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. Sli.doͰ࣭ߘ
͓ئ͍͠·͢ 1. Sli.doʹΞΫηε 2. # pmplaid 3. ࣭ߘɾ͍͍Ͷʢಗ໊Մʣ https://www.sli.do OR PM Tanahashi TechLead Kadowaki
͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠