Pervasive UX: Making UX Top-of-mind in Enterprise

Pervasive UX: Making UX Top-of-mind in Enterprise

Talk from UXFest 2014

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C. Todd Lombardo

October 02, 2014
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Transcript

  1. @iamctodd © 2014 Constant Contact, Inc. Pervasive UX: Making The

    Experience Top of Mind C. Todd Lombardo - Innovation Architect at Constant Contact’s InnoLoft @iamctodd
  2. @iamctodd © 2014 Constant Contact, Inc. How do you add

    an experience to a product?
  3. @iamctodd © 2014 Constant Contact, Inc. How do you get

    people to “think” experience?
  4. @iamctodd © 2014 Constant Contact, Inc. A Tale of an

    Idea (Feature? Experience?)
  5. @iamctodd © 2014 Constant Contact, Inc. Alarming Details… “Example” quotes.

  6. @iamctodd © 2014 Constant Contact, Inc. Alarming Details… A team

    of 12 ..?! $90k..??
  7. @iamctodd © 2014 Constant Contact, Inc. revolution evolution A Logical

    Flow… Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT
  8. @iamctodd © 2014 Constant Contact, Inc. Introducing: The MVC MVC

    Minimum Viable Concept MVP Minimum Viable Product build integrate Project Team CTCT Innovation Team Existing CTCT Team clarify
  9. Source: gv.com; thoughtbot.com; smashngmagazine.com

  10. Source: gv.com; thoughtbot.com; smashngmagazine.com Data Exchange Insights Build Test Ideate

  11. Source: gv.com; thoughtbot.com; smashngmagazine.com Understand Diverge Prototype Validate Decide Data

    Exchange Insights Build Test Ideate
  12. Source: gv.com; thoughtbot.com; smashngmagazine.com Understand Diverge Prototype Validate Decide Understand

    Diverge Prototype Test & Learn Converge Data Exchange Insights Build Test Ideate
  13. Source: gv.com; thoughtbot.com; smashngmagazine.com Understand Diverge Prototype Validate Decide Understand

    Diverge Prototype Test & Learn Converge Data Exchange Insights Build Test Ideate User Research Ideate Refine Validate Design
  14. @iamctodd © 2014 Constant Contact, Inc. We Did Many…

  15. @iamctodd © 2014 Constant Contact, Inc. The Meta Sprint A

    design sprint on… design sprints 11
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  21. @iamctodd © 2014 Constant Contact, Inc. Shu. Ha. Ri.

  22. @iamctodd © 2014 Constant Contact, Inc. "protect", "obey" — traditional

    wisdom — learning fundamentals & techniques Shu
  23. @iamctodd © 2014 Constant Contact, Inc. "detach", "digress" — break

    with tradition — make it yours Ha
  24. @iamctodd © 2014 Constant Contact, Inc. "leave", "separate" — transcendence

    — there are no techniques, nor rules Ri
  25. @iamctodd © 2014 Constant Contact, Inc. Time Organizational Capability Shu

    Ha Ri
  26. 19

  27. 20

  28. @iamctodd © 2014 Constant Contact, Inc. It’s Not Just Us…

  29. None
  30. 23 Weeklong Designcamp for IBM product teams One-day Designcamp for

    Executives
  31. 24 Ari Font Llitjos @quicola

  32. 25

  33. 26

  34. 27 Evelyn Huang

  35. None
  36. Wendy Castleman

  37. Wendy Castleman

  38. @iamctodd © 2014 Constant Contact, Inc. 30 Not Only in

    Companies…
  39. 31 Image source: http://www.edwards.af.mil/ Matt Fritz @fritzmt

  40. @iamctodd © 2014 Constant Contact, Inc. 32 “Leaders often get

    wrapped up in the brilliance of their ideas and forget to include their teammates… Americans are used to doing things the ‘American way’; but in this case, what’s important was being Afghan-right.”
  41. 33

  42. 34 Irwin Kula clal.org

  43. @iamctodd © 2014 Constant Contact, Inc. How do you get

    people to “think” experience?
  44. @iamctodd © 2014 Constant Contact, Inc. What We’ve Learned…

  45. @iamctodd © 2014 Constant Contact, Inc.

  46. @iamctodd © 2014 Constant Contact, Inc. Take the long view:

    Shu. Ha. Ri.
  47. @iamctodd © 2014 Constant Contact, Inc. Take the long view:

    Shu. Ha. Ri. Focus, Focus, Focus: You can’t do it all
  48. @iamctodd © 2014 Constant Contact, Inc. Take the long view:

    Shu. Ha. Ri. Focus, Focus, Focus: You can’t do it all Inclusion matters: Your way may not be the “right” way
  49. @iamctodd © 2014 Constant Contact, Inc. Take the long view:

    Shu. Ha. Ri. Focus, Focus, Focus: You can’t do it all Inclusion matters: Your way may not be the “right” way Carve out the space: Beyond physical
  50. @iamctodd © 2014 Constant Contact, Inc. Take the long view:

    Shu. Ha. Ri. Focus, Focus, Focus: You can’t do it all Inclusion matters: Your way may not be the “right” way Carve out the space: Beyond physical Make Artifacts: Codify & share
  51. None
  52. 39 Thank you tlombardo@constantcontact.com @iamctodd