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Deploy or Die -- The Need to Iterate
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Ian Livingstone
October 20, 2014
Business
1
57
Deploy or Die -- The Need to Iterate
I gave this talk at Volta in Late 2014 and covered the need to iterate and test your assumptions.
Ian Livingstone
October 20, 2014
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Transcript
Iterate.
@ianlivingstone Engineering Lead, Service Cloud SOS
None
None
We’ve learned a lot!
iteration and shipping THE IMPORTANCE OF
Let’s talk about you
A bunch of assumptions
assumptions flow down PROBLEM PRODUCT IMPLEMENTATION
Test these assumptions
What if you don’t test the assumptions?
TEST Model for everything you do: HYPOTHESIS REFLECT
“Make something people want” PAUL GRAHAM, Y COMBINATOR
You need to iterate quickly.
Time is money opportunity opportunity to learn opportunity to reflect
opportunity to adapt
capitalization / burn rate TIME =
Shorter iteration time = more opportunity to adapt
Iterating quickly has huge short term upsides long term upsides
Momentum ITERATING CREATES
CONTINUED MOMENTUM LEADS TO Inertia
Big wins are few and far between
Focus on small wins
This creates a cadence
Heartbeat of your company CADENCE =
Iteration allows you to test your assumptions
Iterating quickly gives you more opportunity to find product market
fit
Iterating provides small wins and allows you to build momentum
Questions?