Working in the real world

The base presentation I am using at the mo on my "education tour". It should hopefully tell the story without my waffle on top. :-)

I wrote a quick blog post to accompany this, which you can find here: http://ermlikeyeah.ghost.io/my-spring-2014-student-deck/

Transcript

1. Working in the real world.
2. Act 1.
3. An introduction.
4. Si Wilson Interactive Creative Director HOME
5. Home An integrated communications agency.
6. What is an “agency”? A collection of people who work with clients, usually to promote a product or service through communications.
7. Insights & Planning Media & Connections Analytics Visual and interaction design Writing Technology Digital (production) studio Client services Platforms Campaigns Digital advertising Brand development Relationships/connections
8. What is “integrated”? That collection of people have different specialist skills which they use collectively to make “things” that sit wherever relevant in the world.
9. More on “integrated”. The word “integrated” automatically suggests there is some sort of divide or divisions. Agencies sell specialisms. That means some are selective about the work they could do.
10. Specialisms (A popular sample) Branding Advertising Direct marketing Public relations Search engine optimisation Web design
11. “Integration” is being able to do just about everything.
12. “Integration” is also about understanding the modern world.
13. “Digital” vs “Non-digital”
14. “Digital” vs “Non-digital” BULLSHIT
15. “Digital” vs “The real world”
16. “Digital” vs “The real world” BULLSHIT
17. Digital is part of the modern world
18. The modern world is complex
19. Ergo the real world is complex?
20. Why should the world be complex?
21. Take the complex and make it simple
22. Make things that have a reason to exist
23. No reason to exist? Who will engage?
24. My role Interactive creative director
25. My role I am focused on thinking up and making things that people interact with.
26. My role I want to understand people and what they want - and give them something they find engaging, simple, and even elegant.
27. My role I am concerned with anything and everything that elevates where I work and its output - and that includes the people.
28. My role Vision, strategy, people, and projects.
29. That is my job.
30. Act 2.
31. How did I get started?
33. Leaving uni. What can I do?
34. NO IDEA.
35. “What the fuck will reading philosophy and literature get you in life?” My dad, 1996
36. Going to university was “a time for discovery”.
37. The Internet.
39. IMDB.
40. Geocities.
42. HTML.
43. FTP.
44. 16 years ago.
45. NO IDEA.
46. April 1998 Job advert sportinglife.com Junior developer
47. HTML + FTP + Geocities = Job win!
48. 1. Hack / innovate 2. Knew my strengths 3. Could show my work 4. Enthusiastic - about job 5. Enthusiastic - about sport 6. Enthusiastic - about life 7. Genuine
49. Act 3.
50. What are you good at? Even if it is one thing.
51. How do you know you are “good”? Who says? Compared to who? Your mates? Your class? People your age? The world?
52. And can you demonstrate it? Experience. Your stuff out there. Cargo. Github.
53. What are the things you could be be better at, become good at? Know where you want to go.
54. Act 4.
55. Meet and talk to other people.
56. Try and get some time in a business you like the look of.
57. Mingle. Hustle. Discuss thoughts. Share ideas. Socialise. Get involved!
58. Leeds holds a great number of events, some are free, many are top drawer.
59. Leeds Met Rose Bowl. LsX. Forefront Leeds. Creative Networks. NUX. LeedsPHP. Leeds Data Thing. DigitaLeeds.
60. Eventbrite. Look up Leeds. Simple.
61. Act 5.
62. Employability pro tips.
63. Be honest. 1
64. Know what you’re good at (and bad). 2
65. Always be curious; try new stuff. 3
66. Don’t rest on your laurels. 4
67. Make at least one list. 5
68. Do and try things with other people. 6
69. A musical interlude. …
70. Be prepared to work “your way up”. 7
71. Make sure you are happy. 8
72. Make sure you are happy. ∞
73. Thanks! HOME
74. Twitter: @IdleSi http://flavors.me/idlesi HOME