DESIGN AND AUGMENTED TECHNOLOGIES FOR CULTURAL HERITAGE

DESIGN AND AUGMENTED TECHNOLOGIES FOR CULTURAL HERITAGE:
Towards a cultural based and centred social innovation
Eleonora Lupo, Politecnico di Milano
Beyond narration: getting, by augmented technologies& design, community
engagement and empowerment with Cultural Heritage: cultures and
communities “activation” as cultural based social innovation

Transcript

1. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo DESIGN AND AUGMENTED TECHNOLOGIES FOR CULTURAL HERITAGE: Towards a cultural based and centred social innovation Eleonora Lupo, Politecnico di Milano 12 aprile 2014
2. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Beyond narration: getting, by augmented technologies& design, community engagement and empowerment with Cultural Heritage: cultures and communities “activation” as cultural based social innovation Allen J., Lupo E. (ed. by) Representing Museum Technologies, Copenhagen Interaction Design Institute, 2012 .
3. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Cultural asset (i.e, territorial, immaterial…) is a distributed heritage of values and knowledge embodied in people, rooted in activities and places, that exists only if it is continuously shared and socialised, re-created and transmitted, making it evolving and transforming during the time: working for its development, innovation or better for its “active-action” has an eminent social impact. Lupo E., “Beyond localism, looking for sustainability. Designing “typical knowledge” active-action”, in Cipolla C., Peruccio P. P. (ed. by), Changing the change proceedings, Allemandi, Torino, 2008.
4. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Active-action design processes are innovation processes that implies the re- contextualisation, actualisation, incorporation of cultural values in new design solutions •  culture experience and appropriation (tangible and intangible CH) •  community engagement, enabling empowerment, belonging, self-representation •  actualisation, incorporation and and re-use of CH in the contemporary context •  capitalisation of knowledge and competences by cultural institutions (co- interpretation with consistent cultural contents) •  enabling platforms, networks &dynamics Lupo E., “Beyond localism, looking for sustainability. Designing “typical knowledge” active-action”, in Cipolla C., Peruccio P. P. (ed. by), Changing the change proceedings, Allemandi, Torino, 2008 Lupo E. et al., “Design research and cultural heritage: activating the value of cultural assets as open-ended knowledge system”, in Design Principles and Practices Journal, vol 5, 2011 .
5. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Design as activator of Cultural Heritage is always more often a mediator, a translator of capabilities, an empowerment of initiatives, in other words an “open-ended” generative approach that creatively provides social and cultural contexts for innovation rather than contents. Design acts as a vision and mean for discursive approach and strategic social conversations, leaving to the society, the community, the territory, the opportunity to represent themselves and the possibility to determine and co- create the design outputs and results (bottom-up&top-down approach) Lupo E., “Beyond localism, looking for sustainability. Designing “typical knowledge” active-action”, in Cipolla C., Peruccio P. P. (ed. by), Changing the change proceedings, Allemandi, Torino, 2008 Lupo E. et al., “Design research and cultural heritage: activating the value of cultural assets as open-ended knowledge system”, in Design Principles and Practices Journal, vol 5, 2011 Campagnaro C., Lupo E., “Formare comunità, in-formare territori. Designing connected places: fare scuola di design per il territorio”, in Tafter Journal. Esperienze e strumenti per la cultura e per il territorio, n°15, 2009 .
6. Design for Cultural Heritage Lupo E., “Design e beni culturali: creare sistemi di valore per connettere cultura, luoghi, conoscenza, comunità, impresa” in I+Diseño vol.12, anno 5, Aprile 2013 .
7. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Augmented technologies Design for CH is an approach activating a “smart heritage”: a “smart heritage” is more than a digitally accessible and narrated heritage. Is a heritage that is diffused in a richer way because in addition of being physically spread outside the traditional museum walls, it is exploited and augmented by digital technologies and accessible by digital devices, making it possible for a deep, dense and intense experience that permeates and extends time and space, connecting the physical to the virtual dimension, mixing the individual and the collective experience, bridging immaterial contents with the tangibility of a territory. Lupo E. Ozdil E., “Towards a smart heritage as future diffused museums: design and communication technologies to innovate the experience of the cultural patrimony in the smart cities”, In Inclusive Museum Journal, Commonground Publishing, 2013
8. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo smart heritage focuses on the approach and not on the ICT tools, that can be very different It is an articulated design strategy of augmented technologies for cultural contents experience &appropriation: •  virtual and digital museums and exhibitions •  smart and open knowledge repositories •  digital storytelling and narration (visualisation and socialisation tools) •  responsive and adaptive media and devices •  places regeneration … Lupo E. Ozdil E., “Towards a smart heritage as future diffused museums: design and communication technologies to innovate the experience of the cultural patrimony in the smart cities”, In Inclusive Museum Journal, Commonground Publishing, 2013
9. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo ICT act on the representation, understanding and experience of heritage, making visitors perform gestures and actions consistent with cultural practices avoiding standard interaction with the technological tool and stereotypes of interaction (touch, click, move, drag), rather than the cultural practice. •  ICT as a means to connect diverse people and culture around cultural heritage (community building); •  ICT as enabler of social connections in building and maintaining the relationship over time. The connection between people can take place: •  through direct contact, facilitated by ICT •  through a indirect contact mediated by ICT Experiencing CH by technologies: making smart the heritage, not the technologies MULTIFACED HERITAGE AMPLIFIED HERITAGE CONNECTIVE HERITAGE PERFORMATIVE HERITAGE ICT act amplifying and enriching the heritage: • In the relationship user-contents; • In the temporal and/or spatial dimension; • Showing off hidden links between the contents; ICT act as a filter that allows the visitor: • To choose a point of view; • To understand many points of view on the same cultural asset; • To add her/his individual point of view; • To question, renegotiate, change, transform the point of view fostering and stimulating contact points or cultural frictions. Lupo E., Parrino L., Radice S., Spallazzo D., Trocchianesi R., “Migrations and multiculturalism. A design approach for cultural institutions”, in Innocenti P. (ed) Migrating heritage: networks and collaborations across European museums, libraries and public cultural institutions, Ashgate, 2014.
10. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo PROJECTS (excerpt)
11. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo PROJECT 3 Museums&Libraries in the age of migration www.mela-project.eu/
12. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Experimental Action Museo Diocesano, Milano Religious asset as potential intercultural heritage See more at: http://www.mela-blog.net/archives/3021 http://mwf2014.museumsandtheweb.com/ proposals/strategies-for-connecting-religious- cultural-heritage-the-role-of-technologies-in- an-on-field-experimental-action-of-museo- diocesano-milan/
13. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Capurro R., Chiesa S., Lupo E., Spallazzo D., Trocchianesi R., “Technologies for supporting inter-religious and inter-cultural dialogue at religious museums: the on-field experimental action of Museo Diocesano, Milano”. In Gottlieb H. (ed. by) Beyond Control-The collaborative museum and its challenges, Proceedings of the Nodem 2013 International Conference on Design and Digital Heritage, Interactive Institute Swedish ICT, Stockholm, 2013.
14. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo www.contemporaryauthentic.com/
15. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Contemporary Authentic (http://www.contemporaryauthentic.com) Project leader Politecnico Milano | Dip. di Design, Design for Cultural Heritage Partners Università Statale di Torino | Dip. Di Scienze dell’Educazione e della Formazione Politecnico di Torino | SiTI – Istituto Superiore sui Sistemi Territoriali per l’Innovazione Fondazione Cologni dei mestieri d’arte | Centro arti e mestieri Universitat de Barcelona | Dip. Antropologia Social i Història d’Amèrica i Africa ASPACI, Associazione per la Salvaguardia del Patrimonio Culturale Immateriale The Hong Kong Polytechnic University | School of Design, Community Museum Project Lupo E. (a cura di), Autentico Contemporaneo Milano. Design e attivazione dei saperi tipici e maestri artigiani milanesi, Maggioli, 2013
16. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo DISCUSSION
17. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Values and qualities of CH activation for a cultural based social innovation Dynamics of interaction Belonging | Engagement | Collaboration | Contribution | Empowerment +++ smartness Heritage assets People | identity | local knowledge& production | City| Territory | Institutions | Museums&Archives|
18. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Dynamics of interaction Belonging | Engagement | Collaboration | Contribution | Empowerment +++ smartness Heritage assets People | identity | local knowledge& production | City| Territory | Institutions | Museums&Archives| innovation Values and qualities of CH activation for a cultural based social innovation
19. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Dynamics of interaction Belonging | Engagement | Collaboration | Contribution | Empowerment +++ smartness Heritage assets People | identity | local knowledge& production | City| Territory | Institutions | Museums&Archives| sustainability innovation Values and qualities of CH activation for a cultural based social innovation
20. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Dynamics of interaction Belonging | Engagement | Collaboration | Contribution | Empowerment +++ smartness Heritage assets People | identity | local knowledge& production | City| Territory | Institutions | Museums&Archives| sustainability interculturality innovation Values and qualities of CH activation for a cultural based social innovation
21. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Dynamics of interaction Belonging | Engagement | Collaboration | Contribution | Empowerment +++ smartness Heritage assets People | identity | local knowledge& production | City| Territory | Institutions | Museums&Archives| sustainability interculturality Trans-generationality innovation Values and qualities of CH activation for a cultural based social innovation
22. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Dynamics of interaction Belonging | Engagement | Collaboration | Contribution | Empowerment +++ smartness Heritage assets People | identity | local knowledge& production | City| Territory | Institutions | Museums&Archives| sustainability interculturality Trans-generationality Heritage as open-ended system innovation Values and qualities of CH activation for a cultural based social innovation
23. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Sustainability factors for cultural based innovation (CH activation): Ownership defines how much the depositary of the knowledge undergoing the exploitation is involved in the process; Control estimates the capacity of the owner to manage and decide how and when to use his knowledge; Impact evaluates the amount of the benefits that the owner receive back (directly or indirectly) by the exploitation process Lupo E., “Beyond localism, looking for sustainability. Designing “typical knowledge” active-action”, in Cipolla C., Peruccio P. P. (ed. by), Changing the change proceedings, Allemandi, Torino, 2008.
24. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo three possible attitudes according to which museums and cultural institutions can invite people to deal with diversity: •  Multicultural storytelling: it conceives and represents different cultures alongside but in a separate way. •  Intercultural dialogue: it identifies interconnections among cultures and represents dialogue and contaminations. •  Transcultural practice: it’s characterized by the practice of passing through cultures; the audience is called to a displacement towards other cultures. Inte-culturality: letting people deal with Cultural Heritage diversity Lupo E., Parrino L., Radice S., Spallazzo D., Trocchianesi R., “Migrations and multiculturalism. A design approach for cultural institutions”, in Innocenti P. (ed) Migrating heritage: networks and collaborations across European museums, libraries and public cultural institutions, Ashgate, 2014.
25. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Heritage as open ended system Potential of innovation (actualisation and transformation) of CH Lupo E., “Beyond craft Culture. Designing a new contemporary authentic”, in Design&Craft Conference proceedings, Bruxelles, 2010.
26. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Reccomandations An articulated strategy interconnecting four design dimensions: •  cultural contents (consistency, authoritativeness) •  space (places, cities, territories…) •  social engagement •  technology Dimensions of observation Technology Space Cultural contents Sociality 1. Amplified ✔ ✔ ✔ 2. Multifaceted ✔ ✔ 3. Connective ✔ (✔) (✔) ✔ 4. Performative ✔ ✔ ✔ (✔) Lupo E., Parrino L., Radice S., Spallazzo D., Trocchianesi R., “Migrations and multiculturalism. A design approach for cultural institutions”, in Innocenti P. (ed) Migrating heritage: networks and collaborations across European museums, libraries and public cultural institutions, Ashgate, 2014.
27. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Reccomandations Allen J., Lupo E. (ed. by) Representing Museum Technologies, Copenhagen Interaction Design Institute, 2012
28. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo Bibliography - Allen J., Lupo E. (ed. by) Representing Museum Technologies, Copenhagen Interaction Design Institute, 2012 - Campagnaro C., Lupo E., “Formare comunità, in-formare territori. Designing connected places: fare scuola di design per il territorio”, in Tafter Journal. Esperienze e strumenti per la cultura e per il territorio, n° n°15, 2009 - Capurro R., Chiesa S., Lupo E., Spallazzo D., Trocchianesi R., “Technologies for supporting inter-religious and inter- cultural dialogue at religious museums: the on-field experimental action of Museo Diocesano, Milano”. In Gottlieb H. (ed. by) Beyond Control-The collaborative museum and its challenges, Proceedings of the Nodem 2013 International Conference on Design and Digital Heritage, Interactive Institute Swedish ICT, Stockholm, 2013. - Lupo E., “Beyond localism, looking for sustainability. Designing “typical knowledge” active-action”, in Cipolla C., Peruccio P. P. (ed. by), Changing the change proceedings, Allemandi, Torino, 2008. -  Lupo E., “Beyond craft Culture. Designing a new contemporary authentic”, in Design&Craft Conference proceedings, Bruxelles, 2010. -  Lupo E. et al., “Design research and cultural heritage: activating the value of cultural assets as open-ended knowledge system”, in Design Principles and Practices Journal, vol 5, 2011 - Lupo E. (a cura di), Autentico Contemporaneo Milano. Design e attivazione dei saperi tipici e maestri artigiani milanesi, Maggioli, 2013 - Lupo E. Ozdil E., “Towards a smart heritage as future diffused museums: design and communication technologies to innovate the experience of the cultural patrimony in the smart cities”, In Inclusive Museum Journal, Commonground Publishing, 2013 - Lupo E., “Design e beni culturali: creare sistemi di valore per connettere cultura, luoghi, conoscenza, comunità, impresa” in I+Diseño vol.12, anno 5, Aprile 2013 - Lupo E., Parrino L., Radice S., Spallazzo D., Trocchianesi R., “Migrations and multiculturalism. A design approach for cultural institutions”, in Innocenti P. (ed) Migrating heritage: networks and collaborations across European museums, libraries and public cultural institutions, Ashgate, 2014. .
29. WKS INSITE | Activation and communities: building communities for making citizenship | Eleonora Lupo THANKS eleonora.lupo@polimi.it http://designview.wordpress.com/