プロダクトマネージャーが新規事業検討で使える便利ツールまとめ

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1. ϓϩμΫτϚωʔδϟʔ͕
   ৽نࣄۀݕ౼Ͱ࢖͑Δ
   ศརπʔϧ·ͱΊ
2. Product Management Tools 7BMVF
   1SPQPTJUJPO
   $BOWBT -FBO
   $BOWBT 4805෼ੳ ΤϨϕʔλʔϐον
3. લఏ஌ࣝ Ҿ༻ɿIUUQNEJDPNQLFOUSFQSFOFVSTIJQTUBHFTTUBSUVQMFBOTUBSUVQ
4. લఏ஌ࣝ 0→1 1→10 10→100 Ҿ༻ɿIUUQNEJDPNQLFOUSFQSFOFVSTIJQTUBHFTTUBSUVQMFBOTUBSUVQ
5. Value Proposition Canvas
6. Ҿ༻ɿIUUQEFWDMBTTNFUIPEKQFUDEFWFMPQFSTJPQMBOOJOH
7. ɾϏδωεϞσϧͷத͔Βɺʮސ٬ʯͱʮ੡඼ʯ͚ͩΛநग़ͨ͠ਤ
   ɹސ٬χʔζΛ໌֬ʹͯ͠ɺ੡඼͕ސ٬χʔζʹԠ͑ΒΕ͍ͯΔ͔Λݕূ
   ɾ͋Δҙຯɺ࠷΋ॏཁͳਤ
   ɹԿނͳΒɺސ٬͕ʮӕʯͳΒϏδωε͸ࠜຊతʹ੒Γཱͨͳ͍͔Β
   ɹʮ୭͕ʯʮԿނʯʮ͋ͳͨͷ੡඼ʹ͓ۚΛ෷͏ͷ͔ʁʯʮຊ౰ʹʁʁʯ
   ɾސ٬ͱ͸ɿ͋Δঢ়گԼͰɺಛఆͷʮδϣϒʯΛ༗͢Δਓ
   ঢ়گྫʣεϙʔπδϜͷ୤ҥॴͷίΠϯϩοΧʔʹՙ෺ͱ෰ΛೖΕ͍ͨ
   ɹɹɹɹ͔͠͠खݩʹԁ͕ແ͍
   δϣϒʣ ԁࡳΛԁʹ྆ସ͢Δ Value Proposition Canvasͱ͸
8. Value Proposition Canvasͱ͸ Ҿ༻ɿIUUQQUTMJEFTIBSFOFUCBSSFMCPPLWBMVFQSPQPTJUJPODBOWBT
9. Value Proposition Canvasͱ͸ Ҿ༻ɿIUUQQUTMJEFTIBSFOFUCBSSFMCPPLWBMVFQSPQPTJUJPODBOWBT
10. ɾސ٬ʹ͓͍ͯॏཁͳͷ͸ʮϦΞϧʯͰ͋Δ͜ͱ
    ɹ✕ʮϦΞϦςΟ͕͋ΔʹӕʯͰ͸ͳͯ͘ɺϦΞϧʹࣄ࣮Ͱ͋Δ͜ͱ
    ɾʮ͜͏͍͏ঢ়گʹͳΕ͹ɺඞͣ͜͏͍͏՝୊ʢδϣϒʣ͕ൃੜ͢Δʯ
    ɹͦ͏͍͏۩ମత͔ͭݱ࣮తͳχʔζͰ͋Δ͜ͱ͕ཧ૝ɻ
    ɹ่͕͜͜ΕΔͱɺͲΜͳʹૉ੖Β͍͠ϏδωεϞσϧͰ΋ϑΝϯλδʔ
    ɹސ٬ͷ࣮ࡏੑʹϚγϡϚϩνϟϨϯδʹ͓͚ΔϚγϡϚϩ
    ɾͨͩ͠ɺʮӕʯ͡Όͳͯ͘ʮݕূՄೳͳԾઆʯͰ͋Ε͹0,
    ɹԾઆΛཱͯͯݕূ͢ΔʹϑΟʔυόοΫϧʔϓΛճ͢ Value Proposition Canvasͱ͸
11. IUUQXXXTMJEFTIBSFOFUCBSSFMCPPLWBMVFQSPQPTJUJPODBOWBT Value Proposition Canvasͱ͸
12. Lean Canvas
13. Ҿ༻ɿIUUQXXXNPPOHJGUKQMFBODBOWBTQSPUPUZQFQEGϦʔϯΩϟϯόεͷͨΊͷQEGςϯϓϨʔτ
14. ɾ৽نϏδωεͷΞΠσΞΛͬ͘͞ΓͱਤࣜԽ͢Δࣄۀܭըαϙʔτπʔϧ
    ɾʮސ٬ͱ੡඼ʯʹՃ͑ͯҎԼͷ߲໨͕͋Δ
    ɹ
    ސ٬ͱͷίϛϡχέʔγϣϯํ๏ʢʹϚʔέςΟϯάʣ
    ɹ
    ऩӹߏ଄ʢʹίετͱऩӹʣ
    ɹ
    ୅ସखஈͷ໰୊఺ͱࣗࣾ੡඼ͷ༏Ґੑʢʹڝ૪༏Ґੑʣ
    ɹ
    ੡඼ͷ੒ޭج४ͷఆٛʢʹ,1*ఆٛʣ
    ɾ7BMVF
    1SPQPTJUJPO
    $BOWBTͱͷซ༻͕ॏཁ
    ɹ
    ʮސ٬ͱ੡඼ʯ͕ӕͳΒϏδωεϞσϧ͸੒Γཱͨͳ͍
    ɹ
    ϏδωεϞσϧ͕ӕͳΒϚωλΠζͰ͖ΔϏδωεʹͳΒͳ͍ Lean Canvasͱ͸
15. ᶃطଘͷ୅ସखஈͷ
    ɹ໰୊఺ ᶄطଘͷ୅ସखஈͰ
    ɹຬ଍Ͱ͖ͳ͍
    ɹδϣϒΛ๊͑Δ
    ɹސ٬ηάϝϯτ Ҿ༻ɿIUUQXXXNPPOHJGUKQMFBODBOWBTQSPUPUZQFQEGϦʔϯΩϟϯόεͷͨΊͷQEGςϯϓϨʔτ
16. ᶃطଘͷ୅ସखஈͷ
    ɹ໰୊఺ ᶄطଘͷ୅ସखஈͰ
    ɹຬ଍Ͱ͖ͳ͍
    ɹδϣϒΛ๊͑Δ
    ɹސ٬ηάϝϯτ Ҿ༻ɿIUUQXXXNPPOHJGUKQMFBODBOWBTQSPUPUZQFQEGϦʔϯΩϟϯόεͷͨΊͷQEGςϯϓϨʔτ
17. ᶆιϦϡʔγϣϯͷ
    ɹ۩ମతͳػೳ ᶅސ٬ͷδϣϒΛղܾ͢Δ
    ɹಠࣗͷՁ஋ఏҊʢ࠷ॏཁʣ Ҿ༻ɿIUUQXXXNPPOHJGUKQMFBODBOWBTQSPUPUZQFQEGϦʔϯΩϟϯόεͷͨΊͷQEGςϯϓϨʔτ
18. ᶆιϦϡʔγϣϯͷ
    ɹ۩ମతͳػೳ Ҿ༻ɿIUUQXXXNPPOHJGUKQMFBODBOWBTQSPUPUZQFQEGϦʔϯΩϟϯόεͷͨΊͷQEGςϯϓϨʔτ
19. ᶇιϦϡʔγϣϯΛ
    ɹੈͷதʹ޿ΊΔखஈ
    ɹʢϚʔέςΟϯάํ๏ʣ Ҿ༻ɿIUUQXXXNPPOHJGUKQMFBODBOWBTQSPUPUZQFQEGϦʔϯΩϟϯόεͷͨΊͷQEGςϯϓϨʔτ
20. ஫ҙɿSwitching Cost ސ٬͕ࢧ෷͏ίετ ސ٬͕ಘΒΕΔՁ஋ ʮސ٬͕ࢧ෷͏ίετʻސ٬͕ಘΒΕΔՁ஋ʯ
    ʹͳΔ͜ͱ͕ඞਢ
21. ஫ҙɿSwitching Cost ʮίετʯ͸͓͚ۚͩͰ͸ͳ͍ʂ
    ɹ
    ͋Μͨ୭ʁʢ৴པͷແ͍΋ͷΛ৴པ͢Δίετʣ
    ɹ
    ΍Γํม͑Δͷ໘౗ͳΜ͚ͩͲʢγεςϜ࠶ߏஙίετʣ
    ɹ
    ͍ͬͯ͏͔࢖͍ํ͕෼͔Βͳ͍Μ͚ͩͲʢֶशίετʣ
    ɹ
    ࢲ͸΍Γ͍ͨΜ͚ͩͲ্࢘ͷઆಘ͕೉͍͠ʢҙࢥܾఆίετʣ
    ɹ
    ਓʹ஌ΒΕͨΒஏ͔͍ͣ͠͠ʜʢจԽతίετʣ
    ɹ
    ͦ΋ͦ΋ผʹղܾͰ͖ͳ͍͍ͯ͘Μ͚ͩͲʢz೤ҙzͷίετʣ
    ৽ن੡඼͸ɺͦͷ࣌఺ͰεΠονϯάίετ͕େ͖͍
22. ஫ҙɿSwitching Cost Ҿ༻ɿIUUQNPSJLBXBCMPHCMPHGDDPNCMPHFOUSZIUNM
23. ஫ҙɿSwitching Cost ʮδϣϒͷղܾʯʹ
    ී௨ΑΓ΋ߴ͍೤ྔ
    Λ͍࣋ͬͯΔਓʑ
    ৽نࣄۀͷ੒௕ʹ͓͍ͯ
    ࠷΋ॏཁͳސ٬ηάϝϯτ Ҿ༻ɿIUUQNPSJLBXBCMPHCMPHGDDPNCMPHFOUSZIUNM
24. ᶉԿʹͲΕ͚ͩ౤ࢿ͢Δ͔ ᶈ౤ࢿͯ͠ԿΛಘΔ͔ Ҿ༻ɿIUUQXXXNPPOHJGUKQMFBODBOWBTQSPUPUZQFQEGϦʔϯΩϟϯόεͷͨΊͷQEGςϯϓϨʔτ
25. ֫ಘίετ རӹ ʻ Ҿ༻ɿIUUQXXXNPPOHJGUKQMFBODBOWBTQSPUPUZQFQEGϦʔϯΩϟϯόεͷͨΊͷQEGςϯϓϨʔτ
26. $1" -57 ʻ Ҿ༻ɿIUUQXXXNPPOHJGUKQMFBODBOWBTQSPUPUZQFQEGϦʔϯΩϟϯόεͷͨΊͷQEGςϯϓϨʔτ
27. ᶊ੡඼ͷ੒ޭͷܭଌࢦඪ
    ɹʹ,1*ఆٛ
    ྫʣҰఆظؒ಺Ͱͷ
    ɹɹ༗ྉձһ૿Ճ਺
    ྫʣόΠϥϧ܎਺
    ʢސ٬Ұਓ͕Ұఆظؒ಺Ͱ
    ɹ৽ͨͳސ٬ΛݺͿਓ਺ʣ Ҿ༻ɿIUUQXXXNPPOHJGUKQMFBODBOWBTQSPUPUZQFQEGϦʔϯΩϟϯόεͷͨΊͷQEGςϯϓϨʔτ
28. ᶋ؆୯ʹ͸ϚωͰ͖ͳ͍
    ɹڝ૪༏Ґੑ
    ྫʣࣗࣾϒϥϯυཱ͕͍֬ͯ͠Δ
    ྫʣಛఆͷϚʔέςΟϯάνϟωϧ
    ɹɹʹڧ͍࿈ܞ͕͋Δ
    ྫʣಠࣗͷٕज़ྗΛ࣋ͬͨ
    ɹɹ಺੡։ൃνʔϜΛ๊͍͑ͯΔ Ҿ༻ɿIUUQXXXNPPOHJGUKQMFBODBOWBTQSPUPUZQFQEGϦʔϯΩϟϯόεͷͨΊͷQEGςϯϓϨʔτ
29. SWOT෼ੳ
30. 4 8 0 5
31. ڧΈ ऑΈ ػձ ڴҖ
32. ɾ7BMVF
    1SPQPTJUJPO
    $BOWBT΍-FBO
    $BOWBT͸ʮՁ஋ఏҊʯॏࢹ
    ɹ৽نࣄۀͷ੒ཱͷͨΊͷ੔߹ੑνΣοΫΛॏࢹ͍ͯ͠Δɻ
    ɹ۩ମతʹ͸ɺ
    ᶃ1SPCMFN4PMVUJPO
    'JU
    ᶄ1SPEVDU.BSLFU
    'JU
    ͷ̎ͭ SWOT෼ੳͷҐஔ෇͚
33. ɾ4805෼ੳ͸ϏδωεϞσϧશମΛ၆ᛌͯ͠ͷ੔߹ੑνΣοΫॏࢹ
    ɹྫ͑͹ɺʮڝ߹͕ࣗࣾྖҬʹ߈Ίͯ͜ͳ͍ཧ༝͸Կ͔ʯʹػձ
    ɹɹ
    طଘࣄۀͱࢢ৔ن໛͕ҧ͍͗ͯ͢౤ࢿෆՄʢΠϊϕʔγϣϯͷδϨϯϚʣ
    ɹɹ
    ੡඼։ൃೳྗ͕ແ͍
    ɹɹ
    ๏తʹάϨʔ͔ͩΒίϯϓϥΠΞϯεతʹೖΕͳ͍
    ɹ͋Δ͍͸ɺʮେखڝ߹͕߈Ί͖ͯͨΒͲ͏ରԠ͢Δ͔ʯʹڴҖ
    ɹɹ
    ͋Δఔ౓ҭ͖ͬͯͨλΠϛϯάͰϦΫϧʔτ͕ࢀೖʘ ?P? ʗ
    ɹɹ
    طʹڝ߹্ཱ͕͕ͪͬͯ੒௕Λ࢝Ί͍ͯΔ SWOT෼ੳͷҐஔ෇͚
34. ΤϨϕʔλʔϐον
35. Ҿ༻ɿIUUQXXXJUNFEJBDPKQCJ[JEBSUJDMFTOFXTIUNM
36. ΤϨϕʔλʔϐονɾϑΥʔϚοτ <ސ٬͕ղܾ͍ͨ͠δϣϒ>͍ͨ͠
    <ओͳސ٬ηάϝϯτ>޲͚ͷ
    <ϓϩμΫτ໊>ͱ͍͏ϓϩμΫτ͸ɺ
    <ϓϩμΫτɾΧςΰϦʔ>Ͱ͢ɻ
    ͜Ε͸<ϓϩμΫτͷओͳػೳ>͜ͱ͕Ͱ͖ɺ
    <طଘͷ୅ସखஈ>ͱҧͬͯɺ
    <طଘͷ୅ସखஈʹ͸ଘࡏ͠ͳ͍ಠࣗͷՁ஋>͕උΘ͍ͬͯ·͢ɻ
37. Ҿ༻ɿIUUQBUPNPTEFTJHODPN৽ن੡඼։ൃͷͨΊͷVYσβΠϯϫʔΫγϣοϓ
38. ·ͱΊ 7BMVF
    1SPQPTJUJPO
    $BOWBT -FBO
    $BOWBT 4805෼ੳ ΤϨϕʔλʔϐον