Business Value of Social on Product Delivery

Rob Koplowitz, Vice President & Principal Analyst at Forrester, and Eric Winquist, CEO of Jama Software, present on the value of collaboration in product development.

Learn more at http://www.jamasoftware.com

Transcript

1. + Mapping the Value of Social Business and Collaboration to Product Delivery June 25, 2013
2. •  Impact of Social on Product Development & Delivery •  Measuring Business Value & Viability of Collaboration •  Creating a Companywide System of Engagement •  How New Tools Support New Ways of Working •  Questions & Answers Eric Winquist CEO and co-founder Jama Software, Inc. Rob Koplowitz VP, Principal Analyst Forrester Research, Inc. Introductions What we’ll cover
3. The Impact of Social on Product Development & Delivery Forrester Research Rob Koplowitz VP, Principal Analyst
4. © 2013 Forrester Research, Inc. Reproduction Prohibited Some things work better in the movies 4 http://www.fieldofdreamsmoviesite.com/distance.html http://www.moviefanfare.com/field-of-dreams-ten-things-to-know-about-the-movie/
5. © 2013 Forrester Research, Inc. Reproduction Prohibited Enterprise social is at a tipping point 5
6. Social will be intertwined with core business Structured human activities & system- intensive processes Ad hoc, messy, chaotic human activities
7. © 2013 Forrester Research, Inc. Reproduction Prohibited Value/ viability mapping is company specific 7 New product development
8. © 2013 Forrester Research, Inc. Reproduction Prohibited Success requires value and viability 8
9. Social Business drivers are aligned with core goals Identify Opportunity Define Solution Iterate Interact. Document. Identify experts. Drive efficiency. Social Driven Process Driven
10. New product development/ introduction Design Test Iterate Produce Deliver
11. Charles Curtis plays a critical alignment role Executive Support Business Value Groundswell of Adoption
12. Make it actionable Executive Support Business Value Groundswell of Adoption §  Funding is just the start §  Ensure that executives are ready to participate §  Disruption is the goal not an annoyance §  Expect pressure on some organizational structure §  Prepare then to be uncomfortable at first §  But, it gets better
13. Demonstrate measurable business value Executive Support Business Value Groundswell of Adoption §  Identify motivated business leaders as partners §  Look for discrete business value §  Build a model to measure value §  Work closely with leaders to build the appropriate adoption strategy §  Keep a running tally of wins, big and small
14. Drive pervasive adoption Executive Support Business Value Groundswell of Adoption §  Leverage executive support to build adoption §  Workers adopt when they see value §  Let the community drive the initiative §  A jam can help drive three levels of support
15. © 2013 Forrester Research, Inc. Reproduction Prohibited Find One Great Opportunity •  Success comes from success •  Map numerous opportunities across the organization •  Find high value, high viability •  Align with strong business support •  Your map is YOUR MAP, ours is just for reference •  Start with a limited, high value opportunity •  Prove value and grow from there •  Once you move to enterprise roll-out, focus on adoption and depth of engagement And More Success Will Follow 15
16. www.jamasoftware.com | 1.800.679.3058 This trend isn’t about social for social’s sake. It’s about getting work done.
17. www.jamasoftware.com | 1.800.679.3058 What is the greatest asset in your company?
18. www.jamasoftware.com | 1.800.679.3058
19. THE REALITY THE DREAM
20. www.jamasoftware.com | 1.800.679.3058 Image Source: Spatial Analysis by Michael Markieta ALWAYS ON   GLOBAL,  
21. www.jamasoftware.com | 1.800.679.3058 28 hours time spent each week by knowledge workers writing emails, searching for information and communicating internally Source: McKinsey Global Institute, July 2012 “The social economy: Unlocking value and productivity through social technologies.”
22. Exec Staff Marketing Sales Services Support Operations R&D / I.T.
23. Exec Staff Marketing Sales Services R&D Support Operations Business Goals Delivered product Plan Concept Build Test Launch R&D / I.T.
24. Exec Staff Marketing Sales Services Support Operations Business Goals Delivered product Plan Concept Build Test Launch COLLABORATION LAYER R&D / I.T.
25. Entrance of Gen Y+ workforce Social Enterprise Product Development Collaboration / Social Enterprise Increasing Product Complexity Software Development How we work is evolving and so are the tools we use.
26. www.jamasoftware.com | 1.800.679.3058 How can social collaboration improve product delivery?
27. •  Clarifying requirements •  Resolving issues pre-meeting •  Continuing meeting discussions after the meeting •  Reviewing and agreeing on specifications •  Communicating changes so people aren’t caught off guard •  Discovering work that can be reused •  Maintaining alignment between teams •  Making and tracking decisions faster & easier Improving daily workflows within product delivery.
28. www.jamasoftware.com | 1.800.679.3058 20-25% more productive Source: McKinsey Global Institute, July 2012 “The social economy: Unlocking value and productivity through social technologies.”
29. •  Clarifying requirements •  Resolving issues pre-meeting •  Continuing meeting discussions after the meeting •  Reviewing and agreeing on specifications •  Communicating changes so people aren’t caught off guard •  Discovering work that can be reused •  Maintaining alignment between teams •  Making and tracking decisions faster & easier Ideas to improving daily workflows within product delivery.
30. www.jamasoftware.com | 1.800.679.3058 #DecisionNeeded #Decision
31. Process Hack
36. •  Look for ways to systematize fast decisions •  Pilot different collaboration techniques to engage stakeholders in reviews •  Evaluate social and collaboration tools you have in house and consider evaluating a product delivery solution like Jama Three ideas you could use tomorrow.
37. www.jamasoftware.com | 1.800.679.3058 Social + Product Delivery = Great Execution
38. Rob Koplowitz rkoplowitz@forrester.com @rkoplowitz Eric Winquist ewinquist@jamasoftware.com @jamasoftware Thank you  
39. www.jamasoftware.com | 1.800.679.3058 2013 © Jama Software, Inc QUESTIONS?