Why I Added a Whole E-Commerce System to my LMS

LearnDash is an excellent solution for adding a Learning Management System to WordPress, and had payment processing to boot. So why did I choose to add WooCommerce? In this talk, I’ll go over my reasoning for adding WooCommerce to LearnDash and the tools and plugins I use to take my online courses to the next level.

Transcript

1. @jcasabona Why I Added a Whole E-Commerce System to my LMS LearnDash + WooCommerce casabona.org/wcgr18
2. @jcasabona @jcasabona
3. @jcasabona @jcasabona “New” Tools for Animation • Metronome for Synchronized Sound* • Multiplane Camera • Technicolor • Computer Animation * src: https://joec.casa/wcgr1
5. @jcasabona Walt Disney didn’t settle for the tools he had.
6. @jcasabona @jcasabona What is Creator Courses? • I started selling online courses 3 years ago • This year I revamped the business and turned it into Creator Courses • Over that time I switched back and forth between “should I use e-commerce as well, or not?”
7. @jcasabona @jcasabona Powered by LearnDash • Fully featured LMS that worked on top of WordPress • It does everything I need to create engaging online courses • It also does everything I need to sell online courses
8. @jcasabona So why add an E-Commerce Component?
9. @jcasabona @jcasabona I Wanted More • LearnDash gives me the ability to sell courses • I want the ability to understand and better sell to my customers
10. @jcasabona –Chris Lema Understand your customer’s intent.
11. @jcasabona What can an E-Commerce Component Give Me?
13. @jcasabona @jcasabona Why I Use WooCommerce • It’s Free • It works with LearnDash • It allows for new features in the future (like Memberships) • Deep extensions with other products*
14. @jcasabona @jcasabona Added Features • Related Products & Upsells • Other Products Besides Courses • Coupons
15. @jcasabona @jcasabona Tools for E-Commerce • Better Stats - Metorik • Abandoned Cart Emails - Jilt • Affiliate Program - AffiliateWP • Link to ConvertKit - ConvertKit
16. Metorik
17. Jilt
18. AffiliateWP
19. ConvertKit
20. @jcasabona Putting it all Together
21. @jcasabona @jcasabona How I Do It • Enable Jilt, Metorik, and AWP • Create the Course • Create the Product • Connect Them • Set up CK to tag students who look at, buy, and complete course
22. @jcasabona This allows me to track intent, and actions.
23. @jcasabona casabona.org/wcgr18 Educator, Developer, Podcaster @jcasabona | casabona.org Joe Casabona