SEO for everyone: what does that even mean?

Joost kickstarted YoastCon 2019 with his own talk about what we feel SEO for everyone means and how we help websites focus on findability, indexability and rankings.

Transcript

1. SEO for everyone
6. 9 million+ installs of Yoast SEO worldwide
7. SEO stuff that’s solved
8. Voice search has changed all of search
9. • Technical SEO • Content SEO How do we split up SEO?
10. • Discovery - where is it? • Indexing - what is it? • Ranking - how good / important is it? What if we split it up like this:
11. Discovery
12. • Direct URL submission • Links • XML Sitemaps • API’s Discovery of content:
13. For the user, Discovery is a solved problem.
14. Indexing
15. • Content and meta data • Canonicalization • Rendering • hreflang and other concerns Indexing of content:
16. For a basic WordPress site, Indexing is also a solved problem.
17. Ranking
18. • Quality • Authority / External links • Internal links / Site structure • Quality • Quality Ranking of content:
19. • What is “quality”? Can we define that better? • Released in Yoast SEO 10.0 Recalibration
22. Your content will be discovered.
23. Your content will be 
 indexed.
24. But will you get it 
 ranked?
25. Rich snippets everywhere
27. How does this work?
30. Heading slide
32. As Schema gets more use, it becomes more of a requirement for ranking.
33. In 2019, more types of results will require Schema.
34. Why??
41. The dream: - easy content management - seamless schema.org markup
42. How-to block - 2nd iteration
44. You won’t have to think about Schema.
47. Data types - Text - Images - Date / Time / DateTime - URLs - Maybe a few more
49. - JobPosting - Recipe - Event - Organization / LocalBusiness - Person / Author / Profile We’re planning to build - Review - etc. - etc.
52. For millions of sites*, schema will become effortless. * using Yoast SEO
53. Welcome to a world of blocks
54. A bit of re-cap
55. Discovery
56. Indexing
57. Ranking
58. 2019 will rock.* * if you use Yoast SEO ;)