SEO for everyone: what does that even mean?

Joost kickstarted YoastCon 2019 with his own talk about what we feel SEO for everyone means and how we help websites focus on findability, indexability and rankings.

Transcript

1. SEO
   for everyone
   

   View Slide

2. View Slide

3. View Slide

4. View Slide

5. View Slide

6. 9 million+
   
   installs of Yoast SEO worldwide
   

   View Slide

7. SEO stuff that’s solved
   

   View Slide

8. Voice search has
   changed all of search
   

   View Slide

9. • Technical SEO
   • Content SEO
   How do we split up SEO?
   

   View Slide

10. • Discovery - where is it?
    • Indexing - what is it?
    • Ranking - how good / important is it?
    What if we split it up like this:
    

    View Slide

11. Discovery
    

    View Slide

12. • Direct URL submission
    • Links
    • XML Sitemaps
    • API’s
    Discovery of content:
    

    View Slide

13. For the user, Discovery
    is a solved problem.
    

    View Slide

14. Indexing
    

    View Slide

15. • Content and meta data
    • Canonicalization
    • Rendering
    • hreflang and other concerns
    Indexing of content:
    

    View Slide

16. For a basic WordPress site,
    Indexing
    is also a solved problem.
    

    View Slide

17. Ranking
    

    View Slide

18. • Quality
    • Authority / External links
    • Internal links / Site structure
    • Quality
    • Quality
    Ranking of content:
    

    View Slide

19. • What is “quality”? Can we define that
    better?
    • Released in Yoast SEO 10.0
    Recalibration
    

    View Slide

20. View Slide

21. View Slide

22. Your content will be
    discovered.
    

    View Slide

23. Your content will be 

    indexed.
    

    View Slide

24. But will you get it 

    ranked?
    

    View Slide

25. Rich snippets everywhere
    

    View Slide

26. View Slide

27. How does this work?
    

    View Slide

28. View Slide

29. View Slide

30. Heading slide
    

    View Slide

31. View Slide

32. As Schema gets more use,
    it becomes more of a
    requirement for ranking.
    

    View Slide

33. In 2019, more types of results
    will require Schema.
    

    View Slide

34. Why??
    

    View Slide

35. View Slide

36. View Slide

37. View Slide

38. View Slide

39. View Slide

40. View Slide

41. The dream:
    - easy content management
    - seamless schema.org
    markup
    

    View Slide

42. How-to block - 2nd iteration
    

    View Slide

43. View Slide

44. You won’t have to think
    about Schema.
    

    View Slide

45. View Slide

46. View Slide

47. Data types
    - Text
    - Images
    - Date / Time / DateTime
    - URLs
    - Maybe a few more
    

    View Slide

48. View Slide

49. - JobPosting
    - Recipe
    - Event
    - Organization / LocalBusiness
    - Person / Author / Profile
    We’re planning to build
    - Review
    - etc.
    - etc.
    

    View Slide

50. View Slide

51. View Slide

52. For millions of sites*, schema
    will become effortless.
    * using Yoast SEO
    

    View Slide

53. Welcome to a world of
    blocks
    

    View Slide

54. A bit of re-cap
    

    View Slide

55. Discovery
    

    View Slide

56. Indexing
    

    View Slide

57. Ranking
    

    View Slide

58. 2019 will rock.*
    * if you use Yoast SEO ;)
    

    View Slide

59. View Slide