SEO for everyone: what does that even mean?

F08c3c3253bf14b5616b4db53cea6b78?s=47 Joost de Valk
February 07, 2019

SEO for everyone: what does that even mean?

Joost kickstarted YoastCon 2019 with his own talk about what we feel SEO for everyone means and how we help websites focus on findability, indexability and rankings.

F08c3c3253bf14b5616b4db53cea6b78?s=128

Joost de Valk

February 07, 2019
Tweet

Transcript

  1. SEO for everyone

  2. None
  3. None
  4. None
  5. None
  6. 9 million+ installs of Yoast SEO worldwide

  7. SEO stuff that’s solved

  8. Voice search has changed all of search

  9. • Technical SEO • Content SEO How do we split

    up SEO?
  10. • Discovery - where is it? • Indexing - what

    is it? • Ranking - how good / important is it? What if we split it up like this:
  11. Discovery

  12. • Direct URL submission • Links • XML Sitemaps •

    API’s Discovery of content:
  13. For the user, Discovery is a solved problem.

  14. Indexing

  15. • Content and meta data • Canonicalization • Rendering •

    hreflang and other concerns Indexing of content:
  16. For a basic WordPress site, Indexing is also a solved

    problem.
  17. Ranking

  18. • Quality • Authority / External links • Internal links

    / Site structure • Quality • Quality Ranking of content:
  19. • What is “quality”? Can we define that better? •

    Released in Yoast SEO 10.0 Recalibration
  20. None
  21. None
  22. Your content will be discovered.

  23. Your content will be 
 indexed.

  24. But will you get it 
 ranked?

  25. Rich snippets everywhere

  26. None
  27. How does this work?

  28. None
  29. None
  30. Heading slide

  31. None
  32. As Schema gets more use, it becomes more of a

    requirement for ranking.
  33. In 2019, more types of results will require Schema.

  34. Why??

  35. None
  36. None
  37. None
  38. None
  39. None
  40. None
  41. The dream: - easy content management - seamless schema.org markup

  42. How-to block - 2nd iteration

  43. None
  44. You won’t have to think about Schema.

  45. None
  46. None
  47. Data types - Text - Images - Date / Time

    / DateTime - URLs - Maybe a few more
  48. None
  49. - JobPosting - Recipe - Event - Organization / LocalBusiness

    - Person / Author / Profile We’re planning to build - Review - etc. - etc.
  50. None
  51. None
  52. For millions of sites*, schema will become effortless. * using

    Yoast SEO
  53. Welcome to a world of blocks

  54. A bit of re-cap

  55. Discovery

  56. Indexing

  57. Ranking

  58. 2019 will rock.* * if you use Yoast SEO ;)

  59. None