WordPress SEO in 2019

WordPress SEO in 2019

Joost describes what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.

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Joost de Valk

May 18, 2019
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Transcript

  1. WordPress SEO in 2019

  2. Who am I? Joost de Valk
 - Founder of Yoast


    - Chief Product Officer at Yoast @jdevalk on Twitter
  3. Who am I, really? But most of all: - husband

    of Marieke (she’s the CEO @ Yoast) - father of 4 kids - in Athens with my eldest son Tycho :)
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  5. SEO for everyone

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  10. 9 million+ installs of Yoast SEO worldwide

  11. SEO & the way we look at it

  12. • Technical SEO • Content SEO SEO is historically split

    into:
  13. • Discovery - where is it? • Indexing - what

    is it? • Ranking - how good / important is it? We propose to split it up like this:
  14. Discovery

  15. • Direct URL submission • Links • XML Sitemaps •

    API’s Discovery of content:
  16. For us, Discovery is a solved problem.

  17. Indexing

  18. • Content • Meta data • Canonicalization • Rendering Indexing

    of content:
  19. For a basic WordPress site, Indexing is also a solved

    problem.
  20. Ranking

  21. • Quality • Authority / External links • Internal links

    / Site structure • Quality • Quality Ranking of content:
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  23. Your content will be discovered.

  24. Your content will be 
 indexed.

  25. But will you get it 
 ranked?

  26. WordPress SEO in 2019

  27. Rich results everywhere

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  33. How does this work?

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  36. Heading slide

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  38. As Schema gets more use, it becomes more of a

    requirement for ranking.
  39. In 2019, more types of results will require Schema.

  40. Why??

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  44. Most Schema implementations

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  46. With Yoast SEO:

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  49. Extend it, make it better, or copy it!
 
 https://developer.yoast.com/

  50. But isn’t SEO all about E-A-T

  51. The E-A-T hype EAT stands for: - Expertise - Authority

    - Trustworthiness
  52. The E-A-T hype This isn’t new. Remember rel=author? We did

    this stuff in 2011.
  53. Schema helps EAT Instead of 
 rel=author, 
 we now

    have 
 sameAs:
  54. So what should I do?

  55. What you should do - If you don’t already: start

    using Gutenberg. - Make sure your author profiles are complete. - Optional: extend our schema. - Write good content. More. Better.
  56. You have to be the best result.

  57. Let’s do a quick re-cap

  58. Discovery

  59. Indexing

  60. Ranking

  61. Schema: we’ve solved it

  62. Write good content

  63. SEO in 2019 rocks.

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