WordPress SEO in 2019

Joost describes what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.

Transcript

1. WordPress SEO in 2019
2. Who am I? Joost de Valk
 - Founder of Yoast
 - Chief Product Officer at Yoast @jdevalk on Twitter
3. Who am I, really? But most of all: - husband of Marieke (she’s the CEO @ Yoast) - father of 4 kids - in Athens with my eldest son Tycho :)
5. SEO for everyone
10. 9 million+ installs of Yoast SEO worldwide
11. SEO & the way we look at it
12. • Technical SEO • Content SEO SEO is historically split into:
13. • Discovery - where is it? • Indexing - what is it? • Ranking - how good / important is it? We propose to split it up like this:
14. Discovery
15. • Direct URL submission • Links • XML Sitemaps • API’s Discovery of content:
16. For us, Discovery is a solved problem.
17. Indexing
18. • Content • Meta data • Canonicalization • Rendering Indexing of content:
19. For a basic WordPress site, Indexing is also a solved problem.
20. Ranking
21. • Quality • Authority / External links • Internal links / Site structure • Quality • Quality Ranking of content:
23. Your content will be discovered.
24. Your content will be 
 indexed.
25. But will you get it 
 ranked?
26. WordPress SEO in 2019
27. Rich results everywhere
33. How does this work?
36. Heading slide
38. As Schema gets more use, it becomes more of a requirement for ranking.
39. In 2019, more types of results will require Schema.
40. Why??
44. Most Schema implementations
46. With Yoast SEO:
49. Extend it, make it better, or copy it!
 
 https://developer.yoast.com/
50. But isn’t SEO all about E-A-T
51. The E-A-T hype EAT stands for: - Expertise - Authority - Trustworthiness
52. The E-A-T hype This isn’t new. Remember rel=author? We did this stuff in 2011.
53. Schema helps EAT Instead of 
 rel=author, 
 we now have 
 sameAs:
54. So what should I do?
55. What you should do - If you don’t already: start using Gutenberg. - Make sure your author profiles are complete. - Optional: extend our schema. - Write good content. More. Better.
56. You have to be the best result.
57. Let’s do a quick re-cap
58. Discovery
59. Indexing
60. Ranking
61. Schema: we’ve solved it
62. Write good content
63. SEO in 2019 rocks.