Healthcare Portfolio

Portfolio

Transcript

1. concept + design + art direction (?HHC@?L
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2. concept + design + art direction Jennifer McArdle [astellas: lexiscan ipad app & user guide] concept + design + direction [RX Club award of excellence]
3. concept + design + art direction Jennifer McArdle [astellas: lexiscan ipad app demo video] concept + design + direction [RX Club award of excellence] Click to play
4. concept + design + art direction Jennifer McArdle [astellas: early detection campaign] concept + design THERE IS NO SELF EXAM F O R H E A R T D I S E A S E But for many, early detection remains the only chance for survival. In fact, 64% of women and 50% of men who die suddenly of heart disease have no prior symptoms.1 Astellas proudly supports the early detection of heart disease in women. Answer: Heart disease. Surprised? You shouldn’t be. After all, heart disease kills more women than all cancers combined. Myocardial perfusion imaging is the single most reliable test for uncovering silent ischemia. For your at-risk patients, that could make all the difference. Talk to your patients about their diagnostic options. START THE CONVERSATION TODAY 1. American Heart Association. Circulation. 2010;121:e46-e215. 2. Berman DS, et al. J Am Coll Cardiol. 1995;26:639-647. 3. Hachamovitch R, et al. Circulation. 1996;93:905-914. 4. Hachamovitch R, et al. Circulation. 1998;97:535-543. ©2011 Astellas Pharma US, Inc. All rights reserved. 011G-012-3922 8/11 Astellas Pharma, US Early Detection InDesign CS5 AD: Jennifer EP: Zoretta Trim 16”x 20” Bleed: .125" Scale: 1:1 Fonts: Myriad Pro Frutiger (slug) Colors and Varnish: C M Y K OA Satin AQ Images: Artwork is High Res. S T U D I O REG111016_Early_Detection_Cling_Poster_16x20_v1.indd THERE IS NO SELF EXAM F O R H E A R T D I S E A S E But for many, early detection remains the only chance for survival. In fact, 64% of women and 50% of men who die suddenly of heart disease have no prior symptoms.1 Nuclear stress testing is a reliable method for detecting ischemia.2-4 For your at-risk patients, that could make all the difference. Astellas proudly supports the early detection of heart disease. 119861_A.indd 1 9/28/11 4:33 PM ONE IN THREE FEMALE ADULTS HAS SOME FORM OF . 3 Parkway North, Deerfield, IL 60015 USA 1-800-888-7704 ©2011 Astellas Pharma US, Inc. All rights reserved. 011K-012-4559 11/11 Printed in USA THERE IS NO SELF EXAM FOR HEART DISEASE Heart disease kills more women than all cancers—combined. Learn more inside. START THE CONVERSATION WITH YOUR DOCTOR WOMEN EXpERIENCE SyMpTOMS OF HEART DISEASE DIFFERENTLy THAN MEN DO Yellow Angle@8 Black Angle@53 Magenta Angle@83 Cyan Angle@23 12/28/11 4:20 PM
5. concept + design + art direction Jennifer McArdle [astellas: early detection campaign] concept + design
6. concept + design + art direction Jennifer McArdle [1-800-DOCTORS: print & digital ads] concept + design Eye am am a snowflake. There’s no one like me. And no eyes like mine. That’s why I chose 1-800-DOCTORS to help me pick an eye doctor that was just right for me. Eye am see the world like no other. My eyes are as unique as I am. That’s why I called 1-800-DOCTORS to help guide me to an eye doctor perfectly suited to my unique needs. Eye am am incomparable. My eyes are like no others. That’s why I called 1-800-DOCTORS. They helped locate the perfect eye doctor for me and my unique needs. 1-800-
7. concept + design + art direction Jennifer McArdle [ulta: state street grand opening womenswear daily cover + spread] concept + design [RACie bronze award]
8. concept + design + art direction Jennifer McArdle [ulta: state street grand opening store signing & print campaign] concept + art direction NOW OPEN StatE StrEEt CHICaGO WWDFRIDay October 17, 2008 • $2.00 ADVERTISEMENT the StOrE on EVErYONE’S LIPS... WWD WRAP 2008 Front Cover page size 10.75” X 14.75” bleed: 15.25” trim: 14.75” type safety: 14.0” bleed: 22.0” trim: 21.5” type safety: 10.0” type safety: 10.0” WWD WRAP 2008 Back Cover page size 10.75” X 14.75” NOW OPEN StatE StrEEt CHICaGO WWDFRIDay October 17, 2008 • $2.00 ADVERTISEMENT the StOrE on EVErYONE’S LIPS... WWD WRAP 2008 Front Cover page size 10.75” X 14.75” bleed: 15.25” trim: 14.75” type safety: 14.0” bleed: 22.0” trim: 21.5” type safety: 10.0” type safety: 10.0” WWD WRAP 2008 Back Cover page size 10.75” X 14.75”
9. concept + design + art direction Jennifer McArdle [ulta: state street grand opening cta signing campaign] concept + design [RACie bronze award] The ciTy jusT goT more beauTiful! expe now at the new ULTA on State & Monroe lunch break at the 60X30UrbanPanel_BB now at the new ULTA on State & Monroe happy hour at the 60X30UrbanPanel_CB now at the new ULTA on State & Monroe learning curves at the
10. concept + design + art direction Jennifer McArdle [ulta: state street grand opening video] design GASTON 10 Our Work Promotional Video http://icr.vo.llnwd.net/o1/IDM_Hosting/CP/Ulta/Ulta_Store_Opening.html [RACie bronze award] http://icr.vo.llnwd.net/o1/IDM_Hosting/CP/Ulta/Ulta_Store_Opening.html
11. concept + design + art direction Jennifer McArdle [kenmore: display signing] concept + art direction Oaac`Sa  ^c`S eObS` WQS eObS`¿Zb`ObW]\agabS[ [OYSa T`SaVQV]WQSa SOag SgSZSdSZQ]\dS\WS\QS UOZZ]\R]]`ab]`OUS ^cbabVS W\`SOQV U]]R abcTT bWZb\bOYST`SShS`R`OeS` Q`SObSa W\abO\b U`ObW¿QObW]\ #[]`Sb]^aVSZTa^OQS V]ZRaO\ OPc\RO\QS ]T ÀOd]` ORXcabOPZSaZWRSaVSZdSa ZSOdSa []`S`]][ T]`RSaaS`b ORdO\QSRbS[^S`Obc`SQ]\b`]Z [OYSaT]` U`SObbOabS SdS`gbW[S
12. concept + design + art direction Jennifer McArdle [iluvmydoc.com: direct mail] concept + art direction • is a healthcare web community for doctors and individuals offering efficient healthcare management and the ability to communicate with security, ease, and confidence. Get access to all of the iluvmydoc.com benefits for only $299! $50 save on an annual payment subscription Offer expires 9/15/09. Use promo code BETA2009. SPECIAL OFFER This revolutionary system gives interact share your practice the power to For more information, visit us at iluvmydoc.com, email us at info@iluvmydoc.com, or call us at 1-847-380-5050. Less than $1 a day gives you all this and more! Create Your Doctor Web Profile manage Patients Create & Share Personal Health Records Doctor-to-Doctor Communication Upload & Share Documents Request Management Web-based Appointment Enhance Relationships Secure Messaging 15950-MailerInsideV2.indd 1 7/31/09 4:20:55 PM • name address you’re invited to discover interact manage share J J J available now! date use daily for best results notes signature claim your page now and save Look inside for a special offer! interact.manage.share. 10024 Skokie Blvd., Ste. #300 Skokie, IL 60077 the prescription for connecting with your patients • 15950-MailerOutsideV2.indd 1 7/23/09 4:30:00 PM
13. concept + design + art direction Jennifer McArdle [amagine: digital & print campaign] concept + design
14. concept + design + art direction Jennifer McArdle [astellas: AUC app demo video] concept + design + direction Click to play
15. concept + design + art direction Jennifer McArdle [astellas: AUC app and campaign] concept + design + direction TRY THE NEW 2013 MULTIMODALITY AUC APP Touch the Screen Search 2013 AUC Astellas in the App Store or on Google Play This application is intended to help guide healthcare professionals through the process of determining which cardiac imaging modalities are potentially appropriate for patients. By reviewing information about your patients through this application, you will determine which cardiac imaging modalities are considered appropriate, may be appropriate, or rarely appropriate for a given patient indication, based on the AUC developed by the authors of the publication listed above. Although these criteria may provide guidance, they are not intended to serve as substitutes for sound clinical judgment and practice experience. This app is intended for use by US healthcare professionals. Apple®, the Apple logo, iPhone®, iPod Touch®, and iPad® are trademarks of Apple Inc., registered in the US and other countries. App StoreSM is a service mark of Apple Inc. Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions. ©2014 Astellas Pharma US, Inc. All rights reserved. 012-0203-PM 9/14 Printed in USA THE AUC HAVE EVOLVED AGAIN 2013 Multimodality AUC App FREE DOWNLOAD Search 2013 AUC Astellas in the App Store or Google Play Disclaimers This app is intended for use by US healthcare professionals. Apple®, the Apple logo, iPhone®, iPod Touch®, and iPad® are trademarks of Apple Inc., registered in the US and other countries. App StoreSM is a service mark of Apple Inc. Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions. ©2014 Astellas Pharma US, Inc. All rights reserved. 012-0206-PM 9/14 Printed in USA Register at AUCTRACKER.COM Measure your facility’s performance over time and run reports using aggregate data from across the US. Currently for use with the 2009 AUC for cardiac RNI. Coming soon for the 2013 Multimodality AUC app. 2013 Multimodality AUC App FREE DOWNLOAD Search 2013 AUC Astellas in the App Store or Google Play Disclaimers This app is intended for use by US healthcare professionals. Apple®, the Apple logo, iPhone®, iPod Touch®, and iPad® are trademarks of Apple Inc., registered in the US and other countries. App StoreSM is a service mark of Apple Inc. Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions. ©2014 Astellas Pharma US, Inc. All rights reserved. 012-0206-PM 9/14 Printed in USA Register at AUCTRACKER.COM Measure your facility’s performance over time and run reports using aggregate data from across the US. Currently for use with the 2009 AUC for cardiac RNI. Coming soon for the 2013 Multimodality AUC app. Multimodality AUC Indication Exercise ECG Stress RNI Stress Echo Stress CMR Calcium Scoring CCTA Invasive Coronary Invasive Coronary Angiography ECG interpretable AND able to exercise Intermediate pre-test probability of CAD A A A M R M R Appropriate May Be Appropriate Rarely Appropriate 3
16. concept + design + art direction Jennifer McArdle my heaLth. my COpD. my pharm stress. ——— Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolo- re magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea com- modo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Because every patient is unique. [astellas: 1/3 -s lexiscan® rebranding concepts] concept + design Different patients. Different issUes. same pharm stress. ————————————————— Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolo- re magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea com- modo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Because every patient is unique.
17. concept + design + art direction Jennifer McArdle [astellas: 2/3 -s lexiscan® rebranding concepts] concept + design more patients, still one dose. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. mollit anim id est laborum. for a wider spectrum of patients more patients, still one dose. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. mollit anim id est laborum. the number of pharm stress candidates seems to be neverending more patients, still one dose. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. mollit anim id est laborum. we’ve expanded our circle of patients
18. concept + design + art direction Jennifer McArdle [astellas: 3/3 -s lexiscan® rebranding concepts] concept + design Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolo- re magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea com- modo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. are yOU seeing a BrOaDer range Of pharm stress patients? sO are we. fOr a grOwing nUmBer Of patients. the nUmBer Of CanDiDates fOr pharm stress COntinUes tO expanD. sO DOes OUr range Of patient types. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolo- re magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea com- modo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. fOr a grOwing nUmBer Of patients.
19. concept + design + art direction Jennifer McArdle [stellas: webinar intro] concept + design + direction click box to play
20. additional samples available upon request