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Real Art Direction on the Web
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Jen Simmons
April 03, 2016
Design
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Real Art Direction on the Web
slides for An Event Apart Seattle
Jen Simmons
April 03, 2016
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Transcript
Real Art Direction on the Web Jen Simmons labs.jensimmons.com
thewebahead.net @jensimmons
art direction
brand
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conversation
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ART DIRECTION
Art Direction
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Art Direction
Editorial Design
“ ” The vast majority of editorial has at its
heart the idea of communicating an idea of story through the organization and presentation of words (arranged into display and body text) and visuals. — Cath Caldwell & Yolanda Zappaterra Editorial Design, page 8
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drawing by Dave Ellis novolume.co.uk
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div { width: 400px; padding: 25px; } What is the
calculated size of the box? Internet Explorer: 400px Everyone else: 450px
div { width: 400px; padding: 25px; } What is the
calculated size of the box? Everyone: 400px
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Layout shouldn’t be a multiple choice question.
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Separate tooling needs from the design process.
Layout
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Amazing Future
Amazing future! The No-layout Layout Table-based Layouts Float-based Layouts The
Official Timeline of the Evolution of Web Page Layout
labs.jensimmons.com
Big Pieces & Little Pieces
Initial Letter
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p::first-letter { color: #FE742F; font-weight: bold; margin-right: 0.5em; -webkit-initial-letter: 4;
initial-letter: 4; }
p::first-letter { color: #ae4ea5; font-family:'Avenir'; font-weight: bold; margin-right: 0.5em; margin-left:
-2em; -webkit-initial-letter: 4 1; initial-letter: 4 1; }
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@supports (initial-letter: 4 ) or (-webkit-initial-letter: 4 ) { p::first-letter
{ color: #ae4ea5; font-family:'Avenir'; font-weight: bold; margin-right: 0.5em; margin-left: -2em; -webkit-initial-letter: 4 1; initial-letter: 4 1; } }
Feature Queries
@supports (property:value) { // a bunch of CSS }
@supports (display:grid) { // your layout }
Viewport Units
<header> <h1>A Secret…</h1> </header> header { display: flex; height: 100vh;
} h1 { margin: auto; }
Anyplace you might use em, rem, %, px you can
instead use: vh viewport height vw viewport width vmin smaller viewport number vmax larger viewport number
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Object Fit
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img { width: 50%; height: 400px; object-fit: cover; }
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img { float: left; margin-right: 2em; width: 50vw; height: 100vh;
} h1 { font-size: 6vw; }
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Clip Path
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img { clip-path: polygon(0% 0%, 100% 3%, 98% 99%, 3%
93%); }
img { clip-path: polygon(24% 3%, 98% 4%, 80% 79%, 98%
95%, 46% 100%, 3% 84%); }
CSS Shapes
img { float: left; shape-outside: circle(); }
img { float: left; shape-outside: ellipse(); }
img.grapes { float: left; shape-outside: polygon(nonzero, 72.35% 83.95%, 45.5% 94.3%,
0% 100%, 0% 88.4%, 0% 23.7%, 38.7% 11.35%, 55% 11.1%, 63.5% 22.7%, 72.15% 20.75%, 79.1% 30.6%, 79.8% 34.55%, 87.6% 43.95%, 83.7% 57.3%, 89.15% 65.7%, 92.55% 72.1%, 91.15% 83.2%); }
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Drop & Raised Caps Non-Rectangular Shapes Images Specified in Both
Dimensions Sizing Based on Edges
Big Pieces
Flexbox Grid Layout Alignment
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Flexbox v. Grid
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CSS Grid Layout
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.pane-1 { height: 100vh; display: grid; grid-template-rows: repeat(6, 20vh); grid-template-columns:
repeat(6, 20vw); div:nth-child(1) { grid-row: 2 / 3; grid-column: 2 / 3; } div:nth-child(2) { grid-row: 2 / 3; grid-column: 4 / 5; } div:nth-child(3) { grid-row: 4 / 5; grid-column: 2 / 3; } div:nth-child(4) { grid-row: 4 / 5; grid-column: 4 / 5; } }
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by Manuel Rego Casasnovas http://blogs.igalia.com/mrego/2016/02/01/deep-dive-into-grid-layout-placement/
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Round
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.circle1 { position: absolute; polar-angle: 0deg; polar-distance: 50%; } .circle2
{ position: absolute; polar-angle: 90deg; polar-distance: 20%; } .circle3 { position: absolute; polar-angle: 225deg; polar-distance: 100%; }
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Process
Choose one of the following: B. C. A.
1. Organize Content.
2. Create HTML file, set source order.
3. Sketch Ideas for Page Layout.
4. Design a custom grid.
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5. Apply CSS. Write your own layout.
1. Organize content. 2. Create HTML file, set source
order. 3. Sketch ideas for page layout. 4. Design a custom grid. 5. Apply CSS. Write your own layout code.
How Now?
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Works Doesn’t work
Use It Don’t Use It
Works Doesn’t work Use It Don’t Use It
Works Doesn’t work Use It Don’t Use It
Works Doesn’t work Use It Don’t Use It
Works Doesn’t work Use It Don’t Use It Fired.
Works Doesn’t work Use It Don’t Use It Fired.
Works Doesn’t work Use It Don’t Use It Fired. ✔
Works Doesn’t work Use It Don’t Use It
Works and Doesn’t Work Use It and Don’t Use It
Don’t Use It
Works and Doesn’t Work Use It and Don’t Use It
Don’t Use It X
Progressive Enhancement & The Nature of CSS
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More
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links from AEA labs.jensimmons.com @jensimmons
Thanks! Jen Simmons labs.jensimmons.com thewebahead.net @jensimmons