Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Startup Myths Debunked
Search
Joel Friedlaender
August 23, 2012
Technology
2
140
Startup Myths Debunked
A presentation from What Do You Know (Melbourne)
Joel Friedlaender
August 23, 2012
Tweet
Share
More Decks by Joel Friedlaender
See All by Joel Friedlaender
Teams & Culture
jfriedlaender
0
61
Cyber safety of your clinical and business data
jfriedlaender
2
120
AMSN Treatment Notes Workshop 2017
jfriedlaender
2
99
Being internet savvy. Reducing risk.
jfriedlaender
2
75
How we work
jfriedlaender
2
65
Being internet savvy. Reducing risk.
jfriedlaender
2
70
Securing your patient information
jfriedlaender
1
86
VicUni 5th Year Osteo 2014
jfriedlaender
0
89
Red Guava: A Bootstrapped Melbourne Startup
jfriedlaender
2
260
Other Decks in Technology
See All in Technology
【NoMapsTECH 2025】AI Edge Computing Workshop
akit37
0
220
Aurora DSQLはサーバーレスアーキテクチャの常識を変えるのか
iwatatomoya
1
1.1k
これでもう迷わない!Jetpack Composeの書き方実践ガイド
zozotech
PRO
0
1k
実践!カスタムインストラクション&スラッシュコマンド
puku0x
0
490
roppongirb_20250911
igaiga
1
240
Android Audio: Beyond Winning On It
atsushieno
0
2.4k
Oracle Base Database Service 技術詳細
oracle4engineer
PRO
10
75k
機械学習を扱うプラットフォーム開発と運用事例
lycorptech_jp
PRO
0
570
Apache Spark もくもく会
taka_aki
0
100
複数サービスを支えるマルチテナント型Batch MLプラットフォーム
lycorptech_jp
PRO
1
830
TS-S205_昨年対比2倍以上の機能追加を実現するデータ基盤プロジェクトでのAI活用について
kaz3284
1
210
企業の生成AIガバナンスにおけるエージェントとセキュリティ
lycorptech_jp
PRO
2
190
Featured
See All Featured
Optimising Largest Contentful Paint
csswizardry
37
3.4k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
49
3k
How GitHub (no longer) Works
holman
315
140k
Build your cross-platform service in a week with App Engine
jlugia
231
18k
The Cult of Friendly URLs
andyhume
79
6.6k
Side Projects
sachag
455
43k
Learning to Love Humans: Emotional Interface Design
aarron
273
40k
Designing for humans not robots
tammielis
253
25k
How STYLIGHT went responsive
nonsquared
100
5.8k
Fashionably flexible responsive web design (full day workshop)
malarkey
407
66k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
26
3k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.9k
Transcript
Startup Myths Joel Friedlaender @jfriedlaender Debunked Ideas that have spread
throughout startup community Often misunderstood Detrimental to success
Who am I? Founded RedGuava, boostrapped startup We make Cliniko
Succeeded by going against startup norms
9 out of 10 startups fail Crazy for 2 reasons
It’s not accurate, it just can’t be The premise is bad, it’s not luck
Your idea is worthless No value on their own They
are a multiplier against execution Crappy idea, execution won’t help
Scratch your own itch Meaning fix your own problem All
software devs same problems/competitive Enjoy what you do isn’t about the industry Do solve a problem
You have to move to silicon valley Customers They are
everywhere What makes a successful business is customers, not meetings Turns out customers are everywhere, even Aus Anecdotal evidence, there are more customers outside silicon valley than in it
Software startups only cost your time It’s possible, that doesn’t
mean its best We spent 20k right away Legal fees, branding, website design, marketing
You need Venture Capital It’s an option, not a given
There is another way to get money.. customers Reliant on VCs instead of supply/demand
Forget the myths... Make something people want Make it better
than what’s out there Tell people about it Startup is still a business Dont forget the basics
Joel Friedlaender @jfriedlaender Thanks for listening!