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Startup Myths Debunked
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Joel Friedlaender
August 23, 2012
Technology
2
130
Startup Myths Debunked
A presentation from What Do You Know (Melbourne)
Joel Friedlaender
August 23, 2012
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Transcript
Startup Myths Joel Friedlaender @jfriedlaender Debunked Ideas that have spread
throughout startup community Often misunderstood Detrimental to success
Who am I? Founded RedGuava, boostrapped startup We make Cliniko
Succeeded by going against startup norms
9 out of 10 startups fail Crazy for 2 reasons
It’s not accurate, it just can’t be The premise is bad, it’s not luck
Your idea is worthless No value on their own They
are a multiplier against execution Crappy idea, execution won’t help
Scratch your own itch Meaning fix your own problem All
software devs same problems/competitive Enjoy what you do isn’t about the industry Do solve a problem
You have to move to silicon valley Customers They are
everywhere What makes a successful business is customers, not meetings Turns out customers are everywhere, even Aus Anecdotal evidence, there are more customers outside silicon valley than in it
Software startups only cost your time It’s possible, that doesn’t
mean its best We spent 20k right away Legal fees, branding, website design, marketing
You need Venture Capital It’s an option, not a given
There is another way to get money.. customers Reliant on VCs instead of supply/demand
Forget the myths... Make something people want Make it better
than what’s out there Tell people about it Startup is still a business Dont forget the basics
Joel Friedlaender @jfriedlaender Thanks for listening!