Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Startup Myths Debunked
Search
Joel Friedlaender
August 23, 2012
Technology
150
2
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Startup Myths Debunked
A presentation from What Do You Know (Melbourne)
Joel Friedlaender
August 23, 2012
More Decks by Joel Friedlaender
See All by Joel Friedlaender
Teams & Culture
jfriedlaender
0
72
Cyber safety of your clinical and business data
jfriedlaender
2
140
AMSN Treatment Notes Workshop 2017
jfriedlaender
2
110
Being internet savvy. Reducing risk.
jfriedlaender
2
93
How we work
jfriedlaender
2
79
Being internet savvy. Reducing risk.
jfriedlaender
2
81
Securing your patient information
jfriedlaender
1
100
VicUni 5th Year Osteo 2014
jfriedlaender
0
100
Red Guava: A Bootstrapped Melbourne Startup
jfriedlaender
2
270
Other Decks in Technology
See All in Technology
Introduction to Sansan for Engineers / エンジニア向け会社紹介
sansan33
PRO
6
77k
『自分で判断できるか』を基準に、プロダクトのハンズオン研修でAI利用の線を引いてみた / Where We Drew the Line on AI in Hands-on Training
honyanya
1
440
最新技術に積極チャレンジ!EKS共通基盤のこれまでとこれから
daitak
0
250
Claude Codeで開発以外の業務も爆速化しよう!
minorun365
PRO
11
9k
APIセキュリティを組織で実現するには~注力する点と設計・実装に入れたい対策~
riiimparm
2
720
AWSとGitHub Actionsの責任境界と 組織で安全に使用する取り組み
nealle
1
220
All About Sansan – for New Global Engineers
sansan33
PRO
1
1.5k
AI駆動開発を組織で促すために
lycorptech_jp
PRO
7
8.7k
Sansan Engineering Unit 紹介資料
sansan33
PRO
1
5k
会計事務所と顧問先の契約関係をOIDC・OAuthで表現する
terara
0
500
どんな手を使っても絶対間に合わせるスケジューラ
asari194617
0
1.5k
VPCでもFloatingIPを使いたいんだ
y_kotani
1
130
Featured
See All Featured
Chasing Engaging Ingredients in Design
codingconduct
0
290
Ecommerce SEO: The Keys for Success Now & Beyond - #SERPConf2024
aleyda
1
2.1k
Digital Ethics as a Driver of Design Innovation
axbom
PRO
1
390
The untapped power of vector embeddings
frankvandijk
2
1.8k
30 Presentation Tips
portentint
PRO
1
380
Breaking role norms: Why Content Design is so much more than writing copy - Taylor Woolridge
uxyall
1
390
How Fast Is Fast Enough? [PerfNow 2025]
tammyeverts
3
830
More Than Pixels: Becoming A User Experience Designer
marktimemedia
3
510
The #1 spot is gone: here's how to win anyway
tamaranovitovic
3
1.1k
Organizational Design Perspectives: An Ontology of Organizational Design Elements
kimpetersen
PRO
1
800
Building Applications with DynamoDB
mza
96
7.2k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
irinanazarova
9
1.5k
Transcript
Startup Myths Joel Friedlaender @jfriedlaender Debunked Ideas that have spread
throughout startup community Often misunderstood Detrimental to success
Who am I? Founded RedGuava, boostrapped startup We make Cliniko
Succeeded by going against startup norms
9 out of 10 startups fail Crazy for 2 reasons
It’s not accurate, it just can’t be The premise is bad, it’s not luck
Your idea is worthless No value on their own They
are a multiplier against execution Crappy idea, execution won’t help
Scratch your own itch Meaning fix your own problem All
software devs same problems/competitive Enjoy what you do isn’t about the industry Do solve a problem
You have to move to silicon valley Customers They are
everywhere What makes a successful business is customers, not meetings Turns out customers are everywhere, even Aus Anecdotal evidence, there are more customers outside silicon valley than in it
Software startups only cost your time It’s possible, that doesn’t
mean its best We spent 20k right away Legal fees, branding, website design, marketing
You need Venture Capital It’s an option, not a given
There is another way to get money.. customers Reliant on VCs instead of supply/demand
Forget the myths... Make something people want Make it better
than what’s out there Tell people about it Startup is still a business Dont forget the basics
Joel Friedlaender @jfriedlaender Thanks for listening!