VU Osteo - Useful Techy Tips

A talk made to the Victorian University 5th Year Osteopathy students about Useful Techy Tips and Cliniko.

Transcript

1. Useful Techy Tips (and some Cliniko promotion at the end) Joel Friedlaender @jfriedlaender
2. Joel Friedlaender
3. What’s this talk about? Modern Marketing using technology to your advantage Looking Professional on a Budget nasty_girl_85@hotmail.com isn’t appropriate anymore Information Security you are going to be legally responsible for patient information Practice Management Software what to look for and a subtle suggestion of which I think is best
4. If you have questions... ASK THEM! Really do, I might even be able to answer them.
5. Modern Marketing - Clinic Website Clinic Website
6. Modern Marketing - Clinic Website Terminology Domain Name Provide easily recognizable and memorizable names to numerically addressed Internet resources. Website Development A broad term for the work involved in developing a web site for the Internet. Web Hosting A type of internet hosting service that allows individuals or organisations to make their website accessible on the internet.
7. Modern Marketing - Clinic Website Domain Name How to get one? http://www.crazydomains.com.au $12 p/year approx
8. Modern Marketing - Clinic Website Domain Name What to get? Examples www.stkildaosteopathy.com.au www.goodtimesosteo.com.au www.healthytimes.com.au www.osteo4life.com.au • Australian domain (.com.au) • Your company name • Your suburb • Brief (not at the cost of clarity) • Will be used for email and web
9. Modern Marketing - Clinic Website Website Development How to get it? Google “website development” How much should you pay? $1,000 - $5,000 approx Who to choose? 1. Look at their portfolio 2. Make sure they communicate well 3. Full Service 4. Price
10. Modern Marketing - Clinic Website Website Development Other Tips Content Management System eg. WordPress Purpose/Call to Action Phone Number, Online Booking Easy to Maintain blog/news only if you’ll keep up to date Professional Too Professional Too Casual
11. Modern Marketing - Clinic Website Web Hosting Where do I get it? Your web developer should handle this... it’s tricky. What should it cost? Less than $120 p/year Anything I should care about? Make sure it’s hosted in Australia. It’s faster and rates better on Google.
12. Modern Marketing - Clinic Website Clinic Website General Tips Make sure you get Usernames and Passwords for the Domain name and Hosting. Get the “source code” for your website. Includes web pages and artwork. Plan it before you engage the developer. The better your specification the better the result. Keep it simple.
13. Modern Marketing - Social Media Social Media
14. Modern Marketing - Social Media Doing it wrong Doing it right
15. Modern Marketing - Social Media Doing it wrong Doing it right
16. Modern Marketing - Social Media Social Media General Tips None is better than an abandoned wasteland. You can’t just sell, you need to engage. It can be great for learning and staying up to date. Separate profiles for professional and social.
17. Looking Professional - Logo Logo Doing it wrong Doing it right
18. Looking Professional - Logo Logo General Tips Keep it simple Make sure it will print well Equal Proportions Color or Grayscale Avatar for social media
19. Looking Professional - Logo Logo Options Graphic Designer Crowdsourcing (99Designs) Better Quality Varying Quality More Experienced Students & Internationals A Few Concepts Lots of Concepts $1,000 Approx $300 Approx
20. Looking Professional - Logo Logo Crowdsourced examples http://www.crowdspring.com http://www.99designs.com
21. Looking Professional - Email Email Address General Tips Use your domain name if possible eg. joel@healthytimes.com.au Google Apps - It’s free and awesome! http://www.google.com/apps Otherwise get a gmail account (again free) eg. joel.friedlaender@gmail.com Don’t use your old hotmail one eg. crazy_drunken_guy88@hotmail.com
22. Information Security Information Security
23. Information Security Why? Most passwords suck (including yours) I can get access to most your stuff if I have your password The web is insecure by default
24. Information Security - Passwords Passwords How secure is yours?
25. Information Security - Passwords Passwords Use a sentence Be aware of social engineering!
26. Information Security - Web Security Web Security
27. Information Security - Web Security HTTPS
28. Practice Management Software - General Practice Management Software Doing it wrong Doing it right
29. Practice Management Software - Key Decisions Key Decisions Web-based vs. Installed Application SaaS vs. License Purchasing
30. Practice Management Software - Key Decisions Key Decisions Web-based Installed Access Anywhere You have your own data Security by Provider Works without internet connection Always up to date Better Support Faster No need for IT guy No servers No installations required Works on Mac or PC Automatic Backups I am unashamedly biased on this. Web-based is the future of software.
31. Practice Management Software - Key Decisions Key Decisions Software as a Service License Purchasing No upfront costs Reduced ongoing costs No commitment Unreasonable upfront costs Keep the vendor honest “Own the software” Usually includes services
32. Practice Management Software - Key Decisions Biggest Decision Which one? It’s also the easiest decision...
33. Cliniko What is Cliniko? Complete Practice Management Web-Based Software as a Service Awesome
34. Cliniko What is Cliniko?
35. Cliniko What is Cliniko?
36. Cliniko Demo http://healthytimes.cliniko.dev:3000
37. Cliniko Pricing http://www.cliniko.com/pricing
38. Cliniko Security http://www.cliniko.com/security
39. Cliniko Contacts http://www.cliniko.com/ info@cliniko.com http://www.fb.com/cliniko @cliniko (twitter) 1300 787 029
40. Joel Friedlaender @jfriedlaender joel@cliniko.com
41. Questions?