Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Working with Web 2.0 (Sep 2007)

Matt Jukes
September 26, 2011

Working with Web 2.0 (Sep 2007)

Presentation to TERENA-PR that never actually happened.

Matt Jukes

September 26, 2011
Tweet

More Decks by Matt Jukes

Other Decks in Technology

Transcript

  1. What I am going to talk about for 45 minutes

    1. What is Web 2.0? 2. Available tools 3. Marketing as conversation 4. Freeing your information 5. The Amplified Conference
  2. Amongst other things Wikipedia says Web 2.0 is: ..a social

    phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation" This is the definition I choose to believe..
  3. Web 2.0 vs Web 1.0 Web 1.0 was about reading,

    Web 2.0 is about writing Web 1.0 was about companies, Web 2.0 is about communities Web 1.0 was about taxonomy, Web 2.0 is about tags Web 1.0 was about owning, Web 2.0 is about sharing Web 1.0 was about Netscape, Web 2.0 is about Google http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/
  4. What is available? This is a wholly subjective list of

    what I use.. blogs = Wordpress wikis = MediaWiki, Pbwiki or Confluence photos = Flickr search = Google, Technorati rss reader = Google Reader, Bloglines beta social bookmarking = del.icio.us, stumbleupon podcasts* = iTunes, Odeo, Miro *including vodcasts video = YouTube, Blip.tv
  5. Its important to become a part of the conversation Don’t

    get left out The web is no longer a one-way communication channel, it has moved on – we have to move with it
  6. Don’t lock up your information Users want to consume information

    in different ways The web is moving beyond page views and visitor numbers Start educating your bosses now!
  7. Free your content Wherever possible offer RSS feeds Embrace Microformats

    Put your videos and pocasts on YouTube, Odeo and beyond Viral marketing (almost) works
  8. Give every event a unique TAG Think of it as

    the ‘virtual venue’ Advertise it early and often terena-pr-sep-2007
  9. Enough Talking - Let's Use The Next Generation Technologies! Using

    Networked Technologies At Conferences And In The Lecture Theatre Brian Kelly UKOLN University of Bath Bath Email [email protected] UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/conferences/alt-c-2006/ http://www.ukoln.ac.uk/web-focus/events/conferences/alt-c-2006/ Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, Blogs, SMS, etc. is permitted providing distractions to others is minimised. Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, Blogs, SMS, etc. is permitted providing distractions to others is minimised. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence (but note caveat) alt-c-2006-workshop-kelly-wilson-stevenson tag used in del.icio.us alt-c-2006-workshop-kelly-wilson-stevenson tag used in del.icio.us
  10. All images* were found on Flickr using the Creative Commons

    search option *apart from screenshots