Working with Web 2.0 (Sep 2007)

Presentation to TERENA-PR that never actually happened.

Transcript

1. Working with Web 2.0 TERENA-PR Lisbon 27/09/2007 Matt Jukes (JISC) terena-pr-sep-2007
2. What is Web 2.0? A Buzzword? A Conference? Marketing? Another Bubble? All of the above?
3. What I am going to talk about for 45 minutes 1. What is Web 2.0? 2. Available tools 3. Marketing as conversation 4. Freeing your information 5. The Amplified Conference
4. Amongst other things Wikipedia says Web 2.0 is: ..a social phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation" This is the definition I choose to believe..
5. Web 2.0 vs Web 1.0 Web 1.0 was about reading, Web 2.0 is about writing Web 1.0 was about companies, Web 2.0 is about communities Web 1.0 was about taxonomy, Web 2.0 is about tags Web 1.0 was about owning, Web 2.0 is about sharing Web 1.0 was about Netscape, Web 2.0 is about Google http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/
6. What is available? This is a wholly subjective list of what I use.. blogs = Wordpress wikis = MediaWiki, Pbwiki or Confluence photos = Flickr search = Google, Technorati rss reader = Google Reader, Bloglines beta social bookmarking = del.icio.us, stumbleupon podcasts* = iTunes, Odeo, Miro *including vodcasts video = YouTube, Blip.tv
7. Its not just the USA leading the Web 2.0 revolution
8. Traditional Public relations.. ..creates lots of paper
9. Public relations 2.0.. Is about pixels..
10. And people..
12. Its important to become a part of the conversation Don’t get left out The web is no longer a one-way communication channel, it has moved on – we have to move with it
13. Don’t lock up your information Users want to consume information in different ways The web is moving beyond page views and visitor numbers Start educating your bosses now!
14. Free your content Wherever possible offer RSS feeds Embrace Microformats Put your videos and pocasts on YouTube, Odeo and beyond Viral marketing (almost) works
15. But don’t lose track.. Use Technorati Sign up for Google Alerts Use Google Blog Search
16. We have to practice what we preach..
17. JISC and the Amplified Conference Making Web 2.0 work
18. Give every event a unique TAG Think of it as the ‘virtual venue’ Advertise it early and often terena-pr-sep-2007
25. Enough Talking - Let's Use The Next Generation Technologies! Using Networked Technologies At Conferences And In The Lecture Theatre Brian Kelly UKOLN University of Bath Bath Email B.Kelly@ukoln.ac.uk UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/conferences/alt-c-2006/ http://www.ukoln.ac.uk/web-focus/events/conferences/alt-c-2006/ Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, Blogs, SMS, etc. is permitted providing distractions to others is minimised. Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, Blogs, SMS, etc. is permitted providing distractions to others is minimised. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence (but note caveat) alt-c-2006-workshop-kelly-wilson-stevenson tag used in del.icio.us alt-c-2006-workshop-kelly-wilson-stevenson tag used in del.icio.us
26. Thanks for listening!
27. Any questions??
28. All images* were found on Flickr using the Creative Commons search option *apart from screenshots
29. http://creativecommons.org/licenses/by-nc-nd/2.0/uk/
30. Todays font was “Wild and crazy nt” From Comicraft..
31. Can I go for a beer now?