生成AI時代におけるUXデザイン | 生成AIをフル活用したUX設計手法＆生成AI時代のユーザー体験の変化について

ChatGPTやStable Diffusionなどの生成AIが急速に発展し、社会全体が大きく変化しようとしている。
UXデザインのプロセスや、UX自体のあり方も当然革新されていく。
今回はそうした生成AIによってUXがどう変化していくかを、具体的なメソッドや未来洞察といった具体・抽象を行き来しながら話していく。

1. 生成AIを活用したUXデザインプロセス
どのようにGenerative AIを活用すれば、UXデザインのプロセスをよりなめらかに、効率的にすることができるのか？

2. 生成AIでUX自体がどう変化するか
Generative AIの発展によって、プロダクトにおけるユーザー体験のあり方はどのように変化していくのか？

3. AI時代のデザイナー/PdM生存戦略
AI時代に、デザイナーやプロダクトマネージャーなどの個人はどのように強みを磨いていけばいいのか？

▼ スピーカーTwitter
https://twitter.com/kajikent

▼ POSTSサイト
https://www.posts-tokyo.com/

Transcript

1. UX Design in the Age of Generative AI Generative AI UX
2. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 2 Profile VASILY SNS iQON 2017 XR/ MESON 4 XR AI/XR POSTS
3. Emerging Technology / Generative AI AI / WIRED Forbes AI
4. Emerging Technology / Generative AI / Text Generation
5. Emerging Technology / Generative AI / Image Generation
6. Emerging Technology / Generative AI / Image Generation
7. Emerging Technology / Generative AI / Image Generation
8. Emerging Technology / Generative AI / Image Generation
9. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 9 Specialities AI XR ⾒
10. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 10 Software Ate The World, Now AI Is Eating Software ChatGPT Stable Di ff usion AI UX UX AI UX
11. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 11 Index 1 . Generative AI 2 . Generative AI UX 3 . Generative AI UX 4 . Generative AI
12. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 12
13. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 13 Overview and Evolution of Generative AI Generative AI
14. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 14 ChatGPT MAU 1 ToC AI 2 1980 GUI 2 2022 OpenAI AI AI
15. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 15 GPT- 4 - GPT- 4
16. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 16 GPT- 4 - 10% GPT- 3 . 5 10% GPT- 4 10% ⾒
17. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 17 AI Disrupt Software is eating the world Disrupt AI is eating software Disrupt Google AI
18. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 18 AI OpenAI 80% AI Goldman Sachs 3 AI AI AI AI (Copilot) AI https://arxiv.org/abs/ 2 303 . 1 0 13 0 https://www.goldmansachs.com/intelligence/pages/generative-ai-could-raise-global-gdp-by- 7 -percent.html
19. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 19 AI Github Copilot X 10 AI 10x AI https://github.blog/ 2 0 2 3 - 05 - 0 5 -web-summit-rio- 20 2 3 -building-an-app-in- 18 -minutes-with-github-copilot-x/ Neri Oxman s Krebs Cycle of Creativity
20. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 20 Question ChatGPT
21. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 21
22. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 22
23. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 23
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26. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 26
27. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 27
28. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 28
29. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 29 UX Design × Generative AI 2. AI UX 1. AI UX 3 . AI /PdM Generative AI UX Generative AI AI
30. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 30 UX Design × Generative AI 2. AI UX 1. AI UX 3
31. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 31 Practical Techniques for UX Design with Generative AI Generative AI UX
32. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 32 Redesigned UX Design Process with Generative AI AI UX AI UX AI UX
33. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 33 Generative AI UX James Garrett UX 5 AI Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer
34. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 34 UX 5
35. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 35 Strategy Layer AI UX Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer
36. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 36 AI AI ChatGPT WebBrowsing Bing AI Bard Perplexity AI
37. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 37 Perplexity AI Perplexity AI 30
38. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 38 WNR.AI WNR.AI Y Sequia a 1 6 z Asana Intercom AI ⾒
39. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 39 Midjourney Airbnb https://twitter.com/bchesky/status/ 165 41 3 78630 07612 93 0
40. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 40 Midjourney AI Di ff usion Midjourney ID Seed Stable Di ff usion RoLA ⾒ Seed# 2862 8868 60 --seed 2 86288 6 860 --seed 2 86288 6 860
41. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 41 Generative AI UX UX 5 AI Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer
42. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 42 User Story Map ChatGPT User Story Mapping The Ultimate Guide to Agile User Story Mapping
43. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 43 User Story Map ChatGPT ChatGPT User Story Map
44. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 44 User Story Map ChatGPT ChatGPT User Story Map
45. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 45 Generative AI UX UX 5 AI Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer
46. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 46 Information Architecture Diagram
47. PRESENTATION DECK CONFIDENTIAL AND PROPRIETARY PAGE / 47
49. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 49
50. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 50
51. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 51
52. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 52
53. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 53
54. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 54 Generative AI UX UX 5 AI Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer
55. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 55 ChatGPT Cohesive LP
56. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 56
57. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 57 ChatGPT Cohesive LP
58. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 58 Uizard AutoDesigner
59. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 59 Uizard AutoDesigner
60. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 60 Generative AI UX UX 5 AI Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer
61. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 61 Midjourney
62. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 62 Midjourney
63. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 63
64. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 64 ChatGPT UI Animation
65. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 65 ChatGPT UI Animation
66. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 66 ChatGPT UI Animation https://openprocessing.org/sketch/create
67. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 67 ChatGPT UI Animation https://openprocessing.org/sketch/create
68. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 68 ChatGPT UI Animation https://openprocessing.org/sketch/create
69. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 69 Generative AI UX James Garrett UX 5 AI Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer
70. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 70 UX Design × Generative AI 2. AI UX 1. AI UX 3
71. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 71 How Generative AI will change the nature of UX Generative AI UX
72. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 72 What UX looks like in the age of generative AI? AI AI UX 6
73. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 73 Generative AI User You 1 . UX AI Friendly 4 . 5 . OS "Human mimic 6 . 2 . 3 .
74. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 74 1 . Super Personalization Instant Interface User You AI Jasper AI ⾒ Jasper
75. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 75 2. Apple AR Humane Imran Chaudhri Ted Talk AI GPT- 4 BeMyEyes AI https://www.youtube.com/watch?v=gMsQO 5 u 7 -NQ https://openai.com/customer-stories/be-my-eyes
76. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 76 3 . OS Web Web Web Text-to-App OS ( OS UX Web OS Web Web Web OS Web Web Web OS Web Web OS OS < PAST > < NOW > < FUTURE >
77. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 77 3 . OS Mac Text-to-macOS App Brain Technologies Imagica AI https://twitter.com/ronithhh/status/ 16 4 13 1 8 6 06 5 4 917 632 1 https://get.imagica.ai/studio
78. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 78 3 . OS Windows OS AI Github Vercel AI Windows Copilot https://twitter.com/mckaywrigley/status/ 16 4 29 4 86 20 6 0 453 888 0
79. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 79 3 . OS Web Web Web Text-to-App OS ( OS UX Web OS Web Web Web OS Web Web Web OS Web Web OS OS < PAST > < NOW > < FUTURE >
80. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 80 4. UX AI Friendly AutoGPT GPT- 4 AI GOD MODE UX AI AI ⾒ AI AI Friendly AutoGPT GodMode
81. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 81 4. UX AI Friendly AI Friendly B 450 Adept AI 10 Salesforce Adept AI
82. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 82 5. AI GPT- 4 Iris AI AI AI 1 1 1 https://boundless.so/iris
83. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 83 6 . Human mimic Bubbles Whisper ChatGPT AI Synthesia 
 Eleven Labs Voice AI AI AI
84. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 84 UX Design × Generative AI 2. AI UX 1. AI UX 3 . AI /PdM Generative AI UX Generative AI AI
85. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 85 A Guide to Thriving in the Generative AI Age Generative AI
86. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 86 How to become a 1 0 x talent? AI 10 PM 10x
87. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 87 1 0 x /PM 3 × ×
88. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 88 1 0 x /PM 3 × ×
89. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 89 1. AI 10x AI
90. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 90 1.
91. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 91 1. AI AI
92. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 92 1 0 x /PM 3 × ×
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99. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 99 1 0 x /PM 3 × ×
100. PRESENTATION DECK CONFIDENTIAL AND PROPRIETARY PAGE / 100 Closing
101. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 101 AI /
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103. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 103 AI
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105. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE / 105 AI Unlearn AI
106. @kajikent
107. Thank You.