Tokyo Tech - EDP-A-2018 - Day1

Tokyo Tech - EDP-A-2018 - Day1

70b07e6b7fe7d921d7ac542d0ccb3b2c?s=128

Masanori Kado

June 23, 2018
Tweet

Transcript

  1. 3.

    &%1$BOWBTBOE5PPMLJU   HMW POV Design Principles Differentiator Touch Point

    User Experience User Journey Map Old Solutions New Solutions ❓ https://titech-edp.github.io/toolkit/
  2. 4.

    &%1$BOWBTBOE5PPMLJU 5PEBZ   HMW POV Design Principles Differentiator Touch

    Point User Experience User Journey Map Old Solutions New Solutions ❓ https://titech-edp.github.io/toolkit/
  3. 5.

    *5&3"5*7&130$&44 ˖ ". ˖ 3PVOE<NJO> ˖ -VODI ˖ 3PVOE ˖

    1. ˖ 3PVOE<NJO> ˖ 3PVOE<NJO> ˖ BOETPGPSUI  
  4. 6.
  5. 7.

    3PVOE<NJO> ˖ 'PSNBHSPVQPGUISFFPSGPVS ˖ $SFBUFBNFNCFSMJTU ˖ -JLFUIJT ˖ %SBXGBDFTPGNFNCFST ˖

    1PTUUIFQIPUPUPUIFTMBDL
 SFBMUJNF ˖ *OUFSWJFXFBDIPUIFSJOUIFHSPVQ ˖ 'JSTUSPVOENJOQFSJOUFSWJFXFF 4VQFSDJBMJOUFSWJFX  ˖ 4FDPOESPVOENJOQFSJOUFSWJFXFF .PSFEFFQJOUFSWJFX  ˖ 8SJUF107T ˖ (PMVODIXJUIQFPQMFXIPZPVEPOˏULOPX ˖ 0#4&37"5*0/ ˖ 5BLFQIPUPT ˖ 5IJOLNPSFRVFTUJPOTPGJOUFSWJFX   Name A Name B Name C Name D Lunch
 12:00-13:20
  6. 11.

    3PVOE<NJO> ˖ 'PSNBOFXHSPVQPGUISFFPSGPVS ˖ $SFBUFBNFNCFSMJTU ˖ -JLFUIJT ˖ %SBXGBDFTPGNFNCFST ˖

    1PTUUIFQIPUPUPUIFTMBDL
 ˖ *OUFSWJFXFBDIPUIFSJOUIFHSPVQ ˖ 'JSTUSPVOENJOQFSJOUFSWJFXFF 4VQFSDJBMJOUFSWJFX  ˖ 4FDPOESPVOENJOQFSJOUFSWJFXFF .PSFEFFQJOUFSWJFX  ˖ 8SJUF107T ˖ 8SJUF).82T</&8>   Name A Name B Name C Name D ʙ14:10
  7. 12.

    %FOF107T   "Define" is the act of making sense

    of what we’ve seen, heard, and learned during the research. Based on your research, certain themes and patterns can turn into POV, which is a stepping stone to idea generation for the future. չ㹀纏պדכծٔ؟٦ثד鋅׋ֿהծ耀ְ׋ֿהծ㷕׿׌ֿ הך䠐㄂׾椚鍑ׅ׷կٔ؟٦ثח׮הבְגծ暴㹀ךذ٦و װػة٦ַٝ׵107ָ⳿גֻ׷կ107כ㼛勻ך،؎ر،ⶼ⳿ ך駈ַָ׶הז׷կ
  8. 13.

    %JTDPWFSUIFSFBMQSPCMFNT   "Engineers and businesspeople are trained to solve

    problems. Designers are trained to discover the real problems. " չ䪮遭罏הؽآطأך➂ղכ㉏겗׾鍑寸ׅ׷״ ֲ鎮箺׾「ֽגְ׷կرؠ؎ش٦כ劤䔲ך㉏겗 ׾涪鋅ׅ׷״ֲ鎮箺׾「ֽגְ׷կպ
  9. 14.

    *EFBUF   "Ideate" enables people to think through new

    and innovative ideas without being constricted by everyday constraints. չ،؎ر،涪䟝պכծ傈䌢涸ח㶷㖈ׅ׷ׁתׂתז չ卻ַׇպװչ䫇ⵖպ׾《׶䩪ְծ倜׃ֻ؎ظك٦ذ؍ ـז،؎ر،׾荈歋ח罋ִ׷ֿה׾〳腉חׅ׷կ
  10. 15.

    )PXNJHIUXF   )PXˑNJHIU˒խXF Assumes that there is a solution

    out there -- it provides creative confidence. We can put idea out there that may or may not work -- either way, it’s okay. We are going to do it together and build on each other’s ideas. How do you, as a designer, want to direct the POV? - You need an overwhelming sense of super ownership to do that. - Extreme expression might work well (ex. worst, biggest, none)
  11. 17.

    *EFBUJPOTUFQT   Brainstorm POV HMWQ Ideas HMWQ Sketch Design

    Principles %PO`UCSBJOTUPSNJEFBT CVURVFTUJPOT XJUIGVO
  12. 18.

    3PVOE'JSTU)BMG ˖ 1SPUPUZQFCZ:0634&-'<NJO> ˖ ).82  ˖ %FTJHO1SJODJQMFT ˖ 4LFUDI

    BUMFBTUPOFTLFUDI  ˖ 1SPUPUZQF JGZPVDBO  ˖ &OHJOFFSJOHJTI5BOHJCMF1SPEVDU
 8FEPOˏUEFOFˑ&OHJOFFSJOH˒  ˖ ˑ-PX'J˒QBQFSQSPUPUZQFJT0,BUUIJTUJNF   ʙ14:43
  13. 19.

    *EFBUJPOTUFQT   Brainstorm POV HMWQ Ideas HMWQ Sketch Design

    Principles %PO`UCSBJOTUPSNJEFBT CVURVFTUJPOT XJUIGVO
  14. 25.

    5FBN#VJMEJOH ˖ .BLFBEJWFSTFUFBN EJFSFOU6OJWFSTJUZ %FQBSUNFOU -BC  (FOEFS 4LJMM BOETPPO

     ˖ 4FMGJOUSPEVDUJPOBOE/BNFUIFUFBN ˖ $SFBUFUFBNˏTTMBDLDIBOOFM OBNJOHDPOWFOUJPOUFBNYYY  ˖ 8SJUFBCPVUUPEBZ +BQBOFTFJT0,  ˖ ,FFQ (PPEUIJOHGPSZPV  ˖ 1SPCMFN #BEUIJOHGPSZPV  ˖ 5SZ *NQSPWFNFOUGPSZPV  ˖ 4VHHFTUJPO GPSUIFDMBTT  ˖ 1PTUUIFQIPUPUP4MBDLUFBNYYY  
  15. 26.

    )PNFXPSL ˖ <"TBOJOEJWJEVBM> ˖ 6TFS3FTFBSDI JOUFSWJFX USBOTDSJQUJPO  QFPQMF ˖

    107).82%FTJHO1SJODJQMFT4LFUDI1SPUPUZQF ˖ 6TFS5FTUJOH QFPQMF ˖ 3FFDUJWF"DUJPO4IFFU ˖ UIFOQVUUIFNUPHFUIFSBTBGSFFGPSNSFQPSU QEG BOEQPTUJUˏT -*/, %0/ˏ561-0"%'*-&4 UPTMBDLIPNFXPSL ˖ &ODPVSBHFUPEJTDVTTXJUIUIFUFBNPOTMBDL ˖ <"TBUFBN> ˖ (FUUJOHVTFEUP4MBDL