Tokyo Tech - EDP-A-2018 - Day1

INTRO &OHJOFFSJOH%FTJHO 1SPKFDU" &%1" %BZ

%FTJHO1SPNQU %FTJHO JOOPWBUJWFFYQFSJFODF PGIBWJOHBNFBM ΠϊϕʔςΟϒͳ ৯ମݧΛσβΠϯͤΑɻ

&%1$BOWBTBOE5PPMLJU HMW POV Design Principles Differentiator Touch Point
User Experience User Journey Map Old Solutions New Solutions ❓ https://titech-edp.github.io/toolkit/

&%1$BOWBTBOE5PPMLJU 5PEBZ HMW POV Design Principles Differentiator Touch
Point User Experience User Journey Map Old Solutions New Solutions ❓ https://titech-edp.github.io/toolkit/

*5&3"5*7&130$&44 ˖ ". ˖ 3PVOE<NJO> ˖ -VODI ˖ 3PVOE ˖
1. ˖ 3PVOE<NJO> ˖ 3PVOE<NJO> ˖ BOETPGPSUI

$SFBUFZPVSOBNFUBH 8SJUF :PVS/BNF JO&OHMJTI ೔ຊޠͰ ໊લΛ ॻ͍ͯͶ GPS&OHMJTI4QFBLFS
GPS+BQBOFTF4QFBLFS :PVDBODSFBUFFJUIFSPSCPUIPGUIFTFUBHT

3PVOE<NJO> ˖ 'PSNBHSPVQPGUISFFPSGPVS ˖ $SFBUFBNFNCFSMJTU ˖ -JLFUIJT ˖ %SBXGBDFTPGNFNCFST ˖
1PTUUIFQIPUPUPUIFTMBDL  SFBMUJNF ˖ *OUFSWJFXFBDIPUIFSJOUIFHSPVQ ˖ 'JSTUSPVOENJOQFSJOUFSWJFXFF 4VQFSDJBMJOUFSWJFX ˖ 4FDPOESPVOENJOQFSJOUFSWJFXFF .PSFEFFQJOUFSWJFX ˖ 8SJUF107T ˖ (PMVODIXJUIQFPQMFXIPZPVEPOˏULOPX ˖ 0#4&37"5*0/ ˖ 5BLFQIPUPT ˖ 5IJOLNPSFRVFTUJPOTPGJOUFSWJFX Name A Name B Name C Name D Lunch  12:00-13:20

*OUFSWJFX5PPMT :PVDBOEFDJEFXIFUIFSZPVVTFPSOPU

1075PPMT :PVDBOEFDJEFXIJDIPOFZPVXJMMVTF

3PVOE<_> ˖ (PMVODIXJUIQFPQMFXIPZPVEPOˏULOPX ˖ 0#4&37"5*0/ ˖ 5BLFQIPUPT ˖ 5IJOLNPSFRVFTUJPOTPGJOUFSWJFX

3PVOE<NJO> ˖ 'PSNBOFXHSPVQPGUISFFPSGPVS ˖ $SFBUFBNFNCFSMJTU ˖ -JLFUIJT ˖ %SBXGBDFTPGNFNCFST ˖
1PTUUIFQIPUPUPUIFTMBDL  ˖ *OUFSWJFXFBDIPUIFSJOUIFHSPVQ ˖ 'JSTUSPVOENJOQFSJOUFSWJFXFF 4VQFSDJBMJOUFSWJFX ˖ 4FDPOESPVOENJOQFSJOUFSWJFXFF .PSFEFFQJOUFSWJFX ˖ 8SJUF107T ˖ 8SJUF).82T</&8> Name A Name B Name C Name D ʙ14:10

%FOF107T "Define" is the act of making sense
of what we’ve seen, heard, and learned during the research. Based on your research, certain themes and patterns can turn into POV, which is a stepping stone to idea generation for the future. չ㹀纏պדכծٔ؟٦ثד鋅׋ֿהծ耀ְ׋ֿהծ㷕׿׌ֿ הך䠐㄂׾椚鍑ׅ׷կٔ؟٦ثח׮הבְגծ暴㹀ךذ٦و װػة٦ַٝ׵107ָ⳿גֻ׷կ107כ㼛勻ך،؎ر،ⶼ⳿ ך駈ַָ׶הז׷կ

%JTDPWFSUIFSFBMQSPCMFNT "Engineers and businesspeople are trained to solve
problems. Designers are trained to discover the real problems. " չ䪮遭罏הؽآطأך➂ղכ㉏겗׾鍑寸ׅ׷״ ֲ鎮箺׾「ֽגְ׷կرؠ؎ش٦כ劤䔲ך㉏겗 ׾涪鋅ׅ׷״ֲ鎮箺׾「ֽגְ׷կպ

*EFBUF "Ideate" enables people to think through new
and innovative ideas without being constricted by everyday constraints. չ،؎ر،涪䟝պכծ傈䌢涸ח㶷㖈ׅ׷ׁתׂתז չ卻ַׇպװչ䫇ⵖպ׾《׶䩪ְծ倜׃ֻ؎ظك٦ذ؍ ـז،؎ر،׾荈歋ח罋ִ׷ֿה׾〳腉חׅ׷կ

)PXNJHIUXF )PXˑNJHIU˒խXF Assumes that there is a solution
out there -- it provides creative confidence. We can put idea out there that may or may not work -- either way, it’s okay. We are going to do it together and build on each other’s ideas. How do you, as a designer, want to direct the POV? - You need an overwhelming sense of super ownership to do that. - Extreme expression might work well (ex. worst, biggest, none)

).825PPMT

*EFBUJPOTUFQT Brainstorm POV HMWQ Ideas HMWQ Sketch Design
Principles %PO`UCSBJOTUPSNJEFBT CVURVFTUJPOT XJUIGVO

3PVOE'JSTU)BMG ˖ 1SPUPUZQFCZ:0634&-'<NJO> ˖ ).82 ˖ %FTJHO1SJODJQMFT ˖ 4LFUDI
BUMFBTUPOFTLFUDI ˖ 1SPUPUZQF JGZPVDBO ˖ &OHJOFFSJOHJTI5BOHJCMF1SPEVDU  8FEPOˏUEFOFˑ&OHJOFFSJOH˒ ˖ ˑ-PX'J˒QBQFSQSPUPUZQFJT0,BUUIJTUJNF ʙ14:43

*EFBUJPOTUFQT Brainstorm POV HMWQ Ideas HMWQ Sketch Design
Principles %PO`UCSBJOTUPSNJEFBT CVURVFTUJPOT XJUIGVO

1SPUPUZQFUPPMT :PVDBOEFDJEFXIFUIFSZPVVTFPSOPU

3PVOE4FDPOE)BMG ˖ 6TFS5FTU<NJO> ˖ 'PSNBOFXHSPVQPGUISFFPSGPVS ˖ 5FTUUIFQSPUPUZQFFBDIPUIFSJOUIFHSPVQ ˖ 6QMPBEZPVSQSPUPUZQFUP4MBDLSFBMUJNF
ʙ15:10

6TFS5FTUUPPMT :PVDBOEFDJEFXIFUIFSZPVVTFPSOPU

#3&",<NJO> ʙ15:25

4IPX5FMM ˖ "OZPOFDBOHJWFBQSFTFOUBUJPOPGZPVS QSPUPUZQF ˖ 6TFSFBMUJNFDIBOOFMPOTMBDLUPHJWFB GFFECBDL

5FBN#VJMEJOH ˖ .BLFBEJWFSTFUFBN EJFSFOU6OJWFSTJUZ %FQBSUNFOU -BC (FOEFS 4LJMM BOETPPO
˖ 4FMGJOUSPEVDUJPOBOE/BNFUIFUFBN ˖ $SFBUFUFBNˏTTMBDLDIBOOFM OBNJOHDPOWFOUJPOUFBNYYY ˖ 8SJUFBCPVUUPEBZ +BQBOFTFJT0, ˖ ,FFQ (PPEUIJOHGPSZPV ˖ 1SPCMFN #BEUIJOHGPSZPV ˖ 5SZ *NQSPWFNFOUGPSZPV ˖ 4VHHFTUJPO GPSUIFDMBTT ˖ 1PTUUIFQIPUPUP4MBDLUFBNYYY

)PNFXPSL ˖ <"TBOJOEJWJEVBM> ˖ 6TFS3FTFBSDI JOUFSWJFX USBOTDSJQUJPO QFPQMF ˖
107).82%FTJHO1SJODJQMFT4LFUDI1SPUPUZQF ˖ 6TFS5FTUJOH QFPQMF ˖ 3FFDUJWF"DUJPO4IFFU ˖ UIFOQVUUIFNUPHFUIFSBTBGSFFGPSNSFQPSU QEG BOEQPTUJUˏT -*/, %0/ˏ561-0"%'*-&4 UPTMBDLIPNFXPSL ˖ &ODPVSBHFUPEJTDVTTXJUIUIFUFBNPOTMBDL ˖ <"TBUFBN> ˖ (FUUJOHVTFEUP4MBDL

Tokyo Tech - EDP-A-2018 - Day1

Tokyo Tech - EDP-A-2018 - Day1

Masanori Kado

More Decks by Masanori Kado

Other Decks in Education

Featured

Transcript

INTRO &OHJOFFSJOH%FTJHO 1SPKFDU" &%1" %BZ

%FTJHO1SPNQU %FTJHO JOOPWBUJWFFYQFSJFODF PGIBWJOHBNFBM ΠϊϕʔςΟϒͳ ৯ମݧΛσβΠϯͤΑɻ

&%1$BOWBTBOE5PPMLJU HMW POV Design Principles Differentiator Touch Point

&%1$BOWBTBOE5PPMLJU 5PEBZ HMW POV Design Principles Differentiator Touch

5&3"57&130$&44 ˖ ". ˖ 3PVOE<NJO> ˖ -VODI ˖ 3PVOE ˖

$SFBUFZPVSOBNFUBH 8SJUF :PVS/BNF JO&OHMJTI ೔ຊޠͰ ໊લΛ ॻ͍ͯͶ GPS&OHMJTI4QFBLFS

3PVOE<NJO> ˖ 'PSNBHSPVQPGUISFFPSGPVS ˖ $SFBUFBNFNCFSMJTU ˖ -JLFUIJT ˖ %SBXGBDFTPGNFNCFST ˖

*OUFSWJFX5PPMT :PVDBOEFDJEFXIFUIFSZPVVTFPSOPU

1075PPMT :PVDBOEFDJEFXIJDIPOFZPVXJMMVTF

3PVOE<_> ˖ (PMVODIXJUIQFPQMFXIPZPVEPOˏULOPX ˖ 0#4&37"5*0/ ˖ 5BLFQIPUPT ˖ 5IJOLNPSFRVFTUJPOTPGJOUFSWJFX

3PVOE<NJO> ˖ 'PSNBOFXHSPVQPGUISFFPSGPVS ˖ $SFBUFBNFNCFSMJTU ˖ -JLFUIJT ˖ %SBXGBDFTPGNFNCFST ˖

%FOF107T "Define" is the act of making sense

%JTDPWFSUIFSFBMQSPCMFNT "Engineers and businesspeople are trained to solve

*EFBUF "Ideate" enables people to think through new

)PXNJHIUXF )PXˑNJHIU˒խXF Assumes that there is a solution

).825PPMT

*EFBUJPOTUFQT Brainstorm POV HMWQ Ideas HMWQ Sketch Design

3PVOE'JSTU)BMG ˖ 1SPUPUZQFCZ:0634&-'<NJO> ˖ ).82 ˖ %FTJHO1SJODJQMFT ˖ 4LFUDI

*EFBUJPOTUFQT Brainstorm POV HMWQ Ideas HMWQ Sketch Design

1SPUPUZQFUPPMT :PVDBOEFDJEFXIFUIFSZPVVTFPSOPU

3PVOE4FDPOE)BMG ˖ 6TFS5FTU<NJO> ˖ 'PSNBOFXHSPVQPGUISFFPSGPVS ˖ 5FTUUIFQSPUPUZQFFBDIPUIFSJOUIFHSPVQ ˖ 6QMPBEZPVSQSPUPUZQFUP4MBDLSFBMUJNF

6TFS5FTUUPPMT :PVDBOEFDJEFXIFUIFSZPVVTFPSOPU

#3&",<NJO> ʙ15:25

4IPX5FMM ˖ "OZPOFDBOHJWFBQSFTFOUBUJPOPGZPVS QSPUPUZQF ˖ 6TFSFBMUJNFDIBOOFMPOTMBDLUPHJWFB GFFECBDL

5FBN#VJMEJOH ˖ .BLFBEJWFSTFUFBN EJFSFOU6OJWFSTJUZ %FQBSUNFOU -BC (FOEFS 4LJMM BOETPPO

)PNFXPSL ˖ <"TBOJOEJWJEVBM> ˖ 6TFS3FTFBSDI JOUFSWJFX USBOTDSJQUJPO QFPQMF ˖