Audience Identification Steps

J453 Week 3 & 4

Transcript

1. Audience Steps & Qs
2. WHO ARE YOU TALKING TO? IDENTIFY YOUR AUDIENCE
3. Questions to Consider What does the audience know about, think about, want, need and expect about quality childcare? How can you communicate with this audience? What does this audience know, think about, expect about your organization? How can you affect each other? What is the demographic and psychographic make-up of this audience?
4. WHAT DO WE WANT THEM TO DO? IDENTIFY THE ATTITUDES, BELIEFS & BEHAVIORS THAT YOU WANT YOUR AUDIENCE TO ADOPT
5. Considerations Think in terms of attitude, beliefs and behavior Use verbs! Recognize, favor, accept, endorse, support, etc. Be specific. And be realistic.
6. WHAT’S IN IT FOR THEM? WHAT ARE THE COSTS AND THE REWARDS FOR BUYING INTO THIS NEW ATTITUDE, BELIEF OR BEHAVIOR?
7. Considerations Costs: Financial, Emotional, Social, Temporal Rewards: Financial, Emotional, Social Why is it in their self-interest to care about this issue or your organization?
8. OFFERING SUPPORT HOW CAN YOU SUPPORT THE CHANGE IN ATTITUDE, BELIEFS OR BEHAVIOR?
9. Considerations Ongoing reinforcement of the decision Long-term commitment