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Audience Identification Steps

Audience Identification Steps

J453 Week 3 & 4

Kelli Matthews

October 18, 2016
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  1. Questions to Consider What does the audience know about, think

    about, want, need and expect about quality childcare? How can you communicate with this audience? What does this audience know, think about, expect about your organization? How can you affect each other? What is the demographic and psychographic make-up of this audience?
  2. WHAT DO WE WANT THEM TO DO? IDENTIFY THE ATTITUDES,

    BELIEFS & BEHAVIORS THAT YOU WANT YOUR AUDIENCE TO ADOPT
  3. Considerations Think in terms of attitude, beliefs and behavior Use

    verbs! Recognize, favor, accept, endorse, support, etc. Be specific. And be realistic.
  4. WHAT’S IN IT FOR THEM? WHAT ARE THE COSTS AND

    THE REWARDS FOR BUYING INTO THIS NEW ATTITUDE, BELIEF OR BEHAVIOR?
  5. Considerations Costs: Financial, Emotional, Social, Temporal Rewards: Financial, Emotional, Social

    Why is it in their self-interest to care about this issue or your organization?