Boomer/Senior Focused Social Media Presentation

Boomer/Senior Focused Social Media Presentation

Presented to a conference of active living community directors.

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Kelli Matthews

December 09, 2015
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Transcript

  1. 1.

    S O C I A L M E D I

    A M A K I N G T H E B U S I N E S S C A S E F O R #FrontierSM
  2. 2.

    O B J E C T I O N 1

    : S O C I A L M E D I A I S J U S T A FA D
  3. 3.
  4. 4.

    S H A R E E X P E R

    I E N C E S . M A K E C O N N E C T I O N S . B U I L D R E L A T I O N S H I P S . M A K E P U R C H A S E D E C I S I O N S . D O R E S E A R C H . S TA Y I N F O R M E D .
  5. 5.

    T H AT ’ S G R E AT I

    F Y O U R ’ E T RY I N G T O R E A C H A “ Y O U N G E R A U D I E N C E , ” B U T O U R A U D I E N C E D O E S N ’ T U S E S O C I A L M E D I A . O B J E C T I O N 2
  6. 6.

    G R O W T H A M O N

    G S E N I O R S
  7. 7.

    W H O U S E S S O C

    I A L M E D I A ? Reaching Today’s Boomers & Seniors Online
  8. 8.

    T O P 4 O N L I N E

    A C T I V I T I E S F O R S E N I O R S : G O O G L E , FA C E B O O K , YA H O O & Y O U T U B E
  9. 9.

    Y E A H , B U T T H

    E S A M E T H I N G S W E ’ V E B E E N D O I N G A L L A L O N G A R E W O R K I N G J U S T F I N E , T H A N K S . Objection 3
  10. 10.
  11. 11.

    Decline in the number of reporters at traditional media =

    Fewer reporters to write about your community
  12. 12.

    We’re bombarded. The average person living in a city sees

    5,000 ads a day. Ads printed on eggs Ads on airline trays Ads at the Drs. Office
  13. 14.

    A L R I G H T, W E G

    E T I T. B U T S O C I A L M E D I A TA K E S T O O M U C H T I M E & E X P E R T I S E
  14. 15.
  15. 16.

    C O M M I T. F I N D

    WAY S T O M A N A G E .
  16. 17.

    B U I L D A P L A N

    ( A L L Y O U N E E D I S A S I M P L E O N E )
  17. 18.

    W H AT D O Y O U WA N

    T T O A C C O M P L I S H ? W H O A R E Y O U T RY I N G T O R E A C H ? S TA R T W I T H T W O K E Y T H I N G S :
  18. 19.

    W H AT D O Y O U H AV

    E T O S AY ? T H E N …
  19. 20.

    W H AT G O E S W H E

    R E ? F I N A L LY …
  20. 21.

    Platform Best Kind Of Content Q U A L I

    T Y V I D E O S A N D I M A G E S ( S Q U A R E - I S H ) , N E W S L I N K S ( W I T H I M A G E S ) N E W S / I N F O L I N K S , I M A G E S W I T H H O R I Z O N TA L O R I E N TAT I O N , V I D E O S , H A S H TA G S I M A G E S W / V E RT I C A L O R I E N TAT I O N , H A S H TA G S , C L E A R C A P T I O N S Q U A L I T Y I M A G E S , H A S H TA G S V I D E O S , C L E A R D E S C R I P T I O N S A N D T I T L E S
  21. 23.
  22. 26.

    M O N T U E S W E D

    T H U R S F R I Weekend Activities “Curated” News Resident Profile Staff Profile Photo Friday Weekend Activities “Curated” News Community News & Info Staff Profile Photo Friday B A S I C C O N T E N T C A L E N D A R Focus on stories, not promotion. Always include a photo (or two. or three.) Post 3 - 5 times per week.
  23. 27.

    T O G E T H E R W E

    C A N E N D “ H A I R O N F I R E ” S O C I A L M E D I A • Get good input • Have a plan • Work your content calendar OMG, it’s Thursday! What are we posting about today?
  24. 28.

    T H A N K Y O U . K

    E L L I M A T T H E W S University of Oregon Verve Northwest Communications Tweet: @kmatthews Email: kmatthew@uoregon.edu