Boomer/Senior Focused Social Media Presentation

Presented to a conference of active living community directors.

Transcript

1. S O C I A L M E D I A M A K I N G T H E B U S I N E S S C A S E F O R #FrontierSM
2. O B J E C T I O N 1 : S O C I A L M E D I A I S J U S T A FA D
4. S H A R E E X P E R I E N C E S . M A K E C O N N E C T I O N S . B U I L D R E L A T I O N S H I P S . M A K E P U R C H A S E D E C I S I O N S . D O R E S E A R C H . S TA Y I N F O R M E D .
5. T H AT ’ S G R E AT I F Y O U R ’ E T RY I N G T O R E A C H A “ Y O U N G E R A U D I E N C E , ” B U T O U R A U D I E N C E D O E S N ’ T U S E S O C I A L M E D I A . O B J E C T I O N 2
6. G R O W T H A M O N G S E N I O R S
7. W H O U S E S S O C I A L M E D I A ? Reaching Today’s Boomers & Seniors Online
8. T O P 4 O N L I N E A C T I V I T I E S F O R S E N I O R S : G O O G L E , FA C E B O O K , YA H O O & Y O U T U B E
9. Y E A H , B U T T H E S A M E T H I N G S W E ’ V E B E E N D O I N G A L L A L O N G A R E W O R K I N G J U S T F I N E , T H A N K S . Objection 3
11. Decline in the number of reporters at traditional media = Fewer reporters to write about your community
12. We’re bombarded. The average person living in a city sees 5,000 ads a day. Ads printed on eggs Ads on airline trays Ads at the Drs. Office
13. The Marketing Funnel
14. A L R I G H T, W E G E T I T. B U T S O C I A L M E D I A TA K E S T O O M U C H T I M E & E X P E R T I S E
16. C O M M I T. F I N D WAY S T O M A N A G E .
17. B U I L D A P L A N ( A L L Y O U N E E D I S A S I M P L E O N E )
18. W H AT D O Y O U WA N T T O A C C O M P L I S H ? W H O A R E Y O U T RY I N G T O R E A C H ? S TA R T W I T H T W O K E Y T H I N G S :
19. W H AT D O Y O U H AV E T O S AY ? T H E N …
20. W H AT G O E S W H E R E ? F I N A L LY …
21. Platform Best Kind Of Content Q U A L I T Y V I D E O S A N D I M A G E S ( S Q U A R E - I S H ) , N E W S L I N K S ( W I T H I M A G E S ) N E W S / I N F O L I N K S , I M A G E S W I T H H O R I Z O N TA L O R I E N TAT I O N , V I D E O S , H A S H TA G S I M A G E S W / V E RT I C A L O R I E N TAT I O N , H A S H TA G S , C L E A R C A P T I O N S Q U A L I T Y I M A G E S , H A S H TA G S V I D E O S , C L E A R D E S C R I P T I O N S A N D T I T L E S
22. Take Inventory • What “assets” do you have? • What do you need?
23. C R E AT E A C A L E N D A R
24. Events Seasonal Topics/Themes Local News Global News FAQs Projects Behind the Scenes Experiences Values Quirk
25. Photos Quotes Activities Video History News Trends Stories Good Input = Good Output
26. M O N T U E S W E D T H U R S F R I Weekend Activities “Curated” News Resident Profile Staff Profile Photo Friday Weekend Activities “Curated” News Community News & Info Staff Profile Photo Friday B A S I C C O N T E N T C A L E N D A R Focus on stories, not promotion. Always include a photo (or two. or three.) Post 3 - 5 times per week.
27. T O G E T H E R W E C A N E N D “ H A I R O N F I R E ” S O C I A L M E D I A • Get good input • Have a plan • Work your content calendar OMG, it’s Thursday! What are we posting about today?
28. T H A N K Y O U . K E L L I M A T T H E W S University of Oregon Verve Northwest Communications Tweet: @kmatthews Email: kmatthew@uoregon.edu