Feed.fm - Dallas Cowboys

Transcript

1. !"#$"%&"'()*+,(( Confidential!
2. 2! M--S (Music As A Service) ./$"0'-$"(#1#23-'(%2456($1(7'58"( "/0-0"%"/$9('"$"/:1/( -/7('"8"/2"4( Confidential! ./$"'/"$(;-751(<1'(=245/"44(
3. 3! Meet our team >5?-(!-3%5( @A"62:8"(BC-5'%-/( ( ( D'"457"/$(>EF( G"$H1'?4IF5-61%9( B@J(-/7(K12/7"'( L$1%(K53%4(M4137($1( F5-61%N( Confidential! O"P(Q-427-( B@J(MK12/7"'N( ( ( B@J(-/7(K12/7"'( =35#R<%9(;"7H117( F"/$2'"49(S"C%-/( ='1$C"'49(L'$C2'( L/7"'4"/9(S5T3"(U574( ;16?( @'56(S-%&'"6C$( BEJ(MK12/7"'N( ( ( !FV(E"6C/1310W9( K12/7"'(VX=L9(( B1YK12/7"'( !C-'"Q12'Z1'37( U"85/(U5/0( [5'"6$1'(1<(=245/"44( ["8"31#%"/$( ( >2456\W#"9(=35#R<%9( ]!^2-'"(S-&49( ;11_1#(B1%"7W9( [505$-3(>2456(V'12#9( !1/W(=>V9(@>.9( Z-'/"'(>2456(
4. 4! Confidential! Music increases consumer spending by up to 78%! SOURCE: Journal of Retailing and Consumer Services, Nov 2012 ! Music increases session times on websites! SOURCE: Lai et al., 2011 ! Research Says Use Music Customers view music as a key cue to a brand`s position, image and quality! SOURCE: Beverland et al., 2006 ! $$$!
5. 5! Our Solution for Music Confidential! High licensing costs ! Affordable, a la carte pricing! Legal and reporting headaches! DMCA compliance logic and reporting ! built into the Feed rules engine and API! Monetization restrictions! Publishers are free to monetize ! their apps as they see fit! Legacy APIs and/or ! non-existent web services! Modern, coherent API with native ! sample code and value-added tools! Need for data and licenses ! from disparate sources! Fully integrated, turn-key solution! The Problem! The Feed Solution! $$$!
6. 6! Feed.fm Player Confidential! ` EC"(K""7R<%(#3-W"'(54(<233W(624$1%5a-&3"b(24"(12'(#'"Y&253$(#3-W"'4(1'(W12'(1H/( ` L331H(4?5##5/09(8132%"(61/$'139(4165-3(#14:/09(35?"49(-/7("8"/(&2W(35/?4(
7. 7! Feed.fm MOBILE Player •  Use Cowboys mobile app to increase engagement using radio throughout the week.! •  Player and coach curated radio.! •  Top Fan curated radio.! ! •  Holiday radio throughout December. ! !
8. 8! Feed.fm Web Player •  Increase session times while fans shop.! •  Referral traffic via social shares in the context of popular music. ! !
9. 7! Using Our API Confidential! ` JP"'(-(45%#3"(;@!E(5/$"'<-6"( ` !"$(2#($C"(#3-W"'(5/(%5/2$"4( ` 5J!9(O-8-46'5#$9(X/5$W(![U49(-/7( Z1'7D'"44(#320Y5/4(-8-53-&3"( ` Q12(#-W(c+Rd*(<1'(+9***(%5/2$"4( 1<(%2456( ` Z"($-?"(6-'"(1<(61%#35-/6"(-/7( '"#1':/0($1(-/7(#-W5/0(61#W'50C$( C137"'4( LD.( !$'"-%5/0( >"$-7-$-( B1/$"/$( >-/-0"%"/$( ;"#1':/0(e(L/-3W:64( B1/$"/$( B1%#35-/6"( K2aaR61%( =35#R<%( D-'$/"'4( Customers!
10. 8! DMCA Radio Confidential! ` B2''"/$3W(-8-53-&3"(1/3W(5/($C"(X!( ` D'1#"'(%"$-7-$-(M5R"R($'-6?9(-':4$9( -/7(-3&2%(/-%"N(754#3-W"7( ` !$-:1/(#3-W&-6?(61%#35-/$( 5/$"'/"$('-751('23"4(
11. 9! How It works Confidential! ` =2537(4$-:1/4(<'1%( W12'(1H/(%2456( 6133"6:1/(245/0(12'( 4$-:1/(6'"-:1/("75$1'( ` J'9(H"(6-/(71(5$(85-( $C124-/74(1<(62'-$"7( 4$-:1/4(1/(K2aaR61%( ` BC"6?(12$($C"(LD.(-$( CT#fII<""7R<%I 7162%"/$-:1/(
12. 10! Tracking Plays Confidential! ` D3-6"%"/$4(C137( 4$-:1/4(4"3"6$"7(1'(&253$( &W(7"8"31#"'(( ` L331H4(<1'(LI=($"4:/0( ` g256?3W(6C-/0"(%2456( -_"'(7"#31W%"/$(
13. $$$!Increase Spending: 20% Increase Time: 20-400% Early Customer Results Confidential!
14. 12! APPENDIX Confidential!
15. 15! Confidential! •  B'14&W(;1-%-//( Z5/"4( •  ]*h(5/6'"-4"(5/( !"4451/(E5%"4( •  d*h(5/6'"-4"(5/( -8"'-0"(7-53W('"8"/2"( •  Z1'?5/0($1(C"3#(&2537( "/0-0"%"/$( l!5/6"(H"(4$-'$"7(#3-W5/0(%2456(1/(12'(45$"(H5$C(K""7R<%9(H"i8"(01T"/(0'"-$(<""7&-6?( <'1%(12'(624$1%"'4(-/7(4""/(-/(5/6'"-4"(5/(4"4451/(:%"4R(Z"(318"($C"(#3-W"'jz( ( Y(O235-/-(>6='57"9(JH/"'(1<(B'14&W(;1-%-//(Z5/"4( Selected Customer Trials
16. 16! Confidential! •  L33(>W(;1H7W(!C5'$4( •  ,*h(5/6'"-4"(5/( !"4451/(E5%"4( •  B'"-$"(-(<2/( "/85'1/%"/$(<1'( 624$1%"'4(85-(612/$'W( %2456( •  ./$"0'-$"7(H5$C( !C1#5<W(#3-k1'%( lX45/0($C"(K""7R<%('-751(#3-W"'(C-4(&""/(-(0'"-$(-775:1/($1(L33(>W(;1H7W(!C5'$4R(.(H-4(-&3"($1(624$1%5a"($C"( #3-W354$($1(-350/(H5$C(%W(#'1726$4(-/7(%W($-'0"$(-275"/6"R(L4(-('"423$9(H"(C-8"(4""/(-(,*h(5/6'"-4"(5/(12'(-8"'-0"( 4"4451/(:%"4R(EC"(K""7R<%($"-%(C-4(&""/(5/6'"75&3W(C"3#<23(-/7(C50C3W('"4#1/458"R(EC"W(H-3?"7(%"($C'120C($C"( 5/4$-33-:1/(4$"#(&W(4$"#(-/7(61/454$"/$3W(6C"6?(5/($1(%-?"(42'"($C"(#3-W"'(54(4:33(%"":/0(%W(/""74R(EC"(#3-W"'(C-4( -331H"7(%"($1(61//"6$(H5$C(%W(624$1%"'4(5/(-(H-W($C-$("P"6:8"3W(42##1'$4(12'(#'1726$4R(.(H1237(C50C3W( '"61%%"/7($C"(#3-W"'($1(1$C"'(1/35/"(4$1'"<'1/$4jz( ( Y(U-:"(Z14$&'16?9(1H/"'(1<(L33(>W(;1H7W(!C5'$4( Selected Customer Trials
17. 17! Confidential! ` =-6?W-'7(='11?3W/( ` S58"($"4$(2/7"'H-W( ` Z1'?5/0($1(C"3#(&2537( "/0-0"%"/$( ` E'W5/0($1(5/$"0'-$"( %2456(%1'"(5/$1($C"5'( 18"'-33(624$1%"'( "A#"'5"/6"( lZC-$(-(4"'856"(W12(#'1857"j((Z"(-'"(-(4%-339(<-%53W(1H/"7(-/7(1#"'-$"7(&245/"44(316-$"7(5/(D-'?(!31#"9(='11?3W/( GQR(EC"'"(54(-(31$(1<(61%#"::1/(5/($C54(-'"-(-/7(4$-W5/0(-C"-7(1<(2#61%5/0($'"/74(54("44"/:-3($1(12'(4266"44R(L4(W12( -3'"-7W(?/1H9(-(&245/"44i4('"#2$-:1/($C'120C(4165-3(%"75-(-/7(1/35/"(2/58"'4"(54(6'265-3(-/7(C-85/0($C"(<""7R<%(1/( 12'(H"&45$"('"-33W(C-4(4"$(24(-C"-7(1<($C"(#-6?R(K1'(12'(l'4$(61/$-6$(H5$C(#1$"/:-3(635"/$4(-/7(02"4$4($C'120C($C"( H"&45$"(W12'(4"'856"(C-4(&""/(H"33('"6"58"7(-/7(.(C-8"(-6$2-33W(C-7(#"1#3"($"33(%"($C54(l'4$(C-/7R(V'"-$(m1&( <""7R<%jjjz( ( Y(O"P(Z-'/"'9(1H/"'(1<(=-6?W-'7(;"4$-2'-/$(e(=-'( Selected Customer Trials
18. 16! Confidential! ` D"$"'(K'-%#$1/`4( V25$-'(B5'624(E12'( ` ]*h(5/6'"-4"(5/( !"4451/(E5%"4( ` S11?5/0(<1'(-(%2456( 4132:1/( ` D'1857"(-7(l4#1$4z(5/( '-751(#'10'-%($1( #2'6C-4"(:6?"$4( lZ"(-'"(-3H-W4(311?5/0(<1'(H-W4($1(?""#(12'(<-/4("/0-0"7(-/7(<1624"7(1/(HC-$(H"(-'"(%-'?":/0(-$($C-$(:%"R( K""7R<%(C"3#4(24(058"(12'(<-/4(HC-$($C"W(H-/$n>X!.BR((K""7R<%(-331H4(24($1(058"($C"(<-/4(-(3"0-3(4$'"-%5/0( 6C-//"39(62'-$"7(&W($C"(-':4$R((ZC-$(H"(C-8"(4""/(54($C-$(K""7R<%(C"3#(?""#($C"(<-/4(1/(12'(45$"(-/7(5/$"'-6:/0( H5$C(12'(#-0"Rz( ( Y(O1/(;1%"'19(F"6$1'(>-/-0"%"/$( Selected Customer Trials
19. 15! Confidential! ` ="33"(-/7(="-/a"'( ` ,*h(5/6'"-4"(5/( !"4451/(E5%"4(( ` S58"($"4$(2/7"'H-W( ` Z1'?5/0($1(5/6'"-4"( 4"4451/(:%"4( Selected Customer Trials oZ"i8"('"6"/$3W(01T"/($C"(EC"(K""7R<%(#3-W"'(2#(-/7('2//5/0(1/($C"(&"33"e&"-/a"'(1/35/"(4$1'"9(-/7(5$i4(H1'?5/0(0'"-$j(.i8"( #"'41/-33W("/m1W"7(&25375/0(-/7(62'-:/0(#3-W354$($C-$(42##1'$4(-/7(<2'$C"'(-':623-$"4(12'(&'-/79(5/(-(KXG(H-WR(!5/6"(5/4$-335/0( $C"(#3-W"'(H"(C-8"(4""/(-(,*h(5/6'"-4"(5/(12'(-8"'-0"(4"4451/(:%"4(5/(24"'4(HC1($2/"(5/$1(&"33"e&"-/a"'(;-751R(EC"(K""7R<%( $"-%(54('"-33W("-4W(-/7(<2/($1(H1'?(H5$C(p(.(C50C3W('"61%%"/7(5$($1(1$C"'(!C1#5<W('"$-53"'4(311?5/0($1(5/6'"-4"("/0-0"%"/$(1/( $C"5'(45$"jq( ( Y(;"&"66-(S-a-'1P9(JH/"'(1<(="33"(e(="-/a"'(
20. 18! Selected Customer Trials Confidential! ` [""'5/0(Z5/"4( ` E"4$(2/7"'H-W( ` Z1'?5/0($1(C"3#(&2537( "/0-0"%"/$( ` \"3#(#'1%1$"($C"( %1T1(1<(l!"'5124(Z5/"( <1'(K2/(D"1#3"z( Reference: Todd Maus, Owner!
21. 19! Confidential! ` Z"4k5"37(>-33( ` ./61'#1'-:1/(5/$1( Z"4k5"37(#'"%52%( 1P"'5/0(<1'(61/42%"'4( ` S11?5/0(<1'(%2456( 4132:1/(1/(H"&(-/7( #CW456-3('"$-53(316-:1/4( 5/(X!( Westfield lPremiumz! Reference: Kevin McKenzie, Global Chief Digital Officer! Selected Customer Trials