Business Model Canvas - Part 1 - Creating Value

This is the presentation I gave at Columbia University as part of their Launchpad initiative to boost the university entrepreneurship ecosystem.

Transcript

1. Business Model Canvas Creating Value made  by  Kevin  Yien
2. Housekeeping ENGAGE ASK LAUGH made  by  Kevin  Yien
3. 3 made  by  Kevin  Yien
4. 4 made  by  Kevin  Yien
5. 5 $254,107,618.03 made  by  Kevin  Yien
6. 6 made  by  Kevin  Yien
7. 7 there’s a better way… made  by  Kevin  Yien
8. made  by  Kevin  Yien
9. made  by  Kevin  Yien
10. made  by  Kevin  Yien
11. 9 made  by  Kevin  Yien
12. 9 nine boxes! made  by  Kevin  Yien
13. 9 nine boxes! …nine boxes? made  by  Kevin  Yien
14. 9 YES! made  by  Kevin  Yien
15. 9 made  by  Kevin  Yien
16. made  by  Kevin  Yien
17. create made  by  Kevin  Yien
18. create deliver made  by  Kevin  Yien
19. create deliver capture made  by  Kevin  Yien
20. who uses this? made  by  Kevin  Yien
21. made  by  Kevin  Yien
22. Lifestyle Entrepreneurs & Small Businesses made  by  Kevin  Yien
23. Lifestyle Entrepreneurs & Small Businesses Early Stage Startups made  by  Kevin  Yien
24. Lifestyle Entrepreneurs & Small Businesses Early Stage Startups Late Stage Startups made  by  Kevin  Yien
25. Lifestyle Entrepreneurs & Small Businesses Early Stage Startups Late Stage Startups Universities made  by  Kevin  Yien
26. Lifestyle Entrepreneurs & Small Businesses Early Stage Startups Late Stage Startups Government Agencies Universities made  by  Kevin  Yien
27. Lifestyle Entrepreneurs & Small Businesses Early Stage Startups Late Stage Startups Large Corporations Government Agencies Universities made  by  Kevin  Yien
28. create made  by  Kevin  Yien
29. CUSTOMER SEGMENTS made  by  Kevin  Yien
30. To  build  an  effective  business  model,  a  company  must  identify  which  customers  it   tries  to  serve.  Various  sets  of  customers  can  be  segmented  based  on  the  different   needs  and  attributes  to  ensure  appropriate  implementation  of  corporate  strategy   meets  the  characteristics  of  selected  group  of  clients. Formal  Definition http://en.wikipedia.org/wiki/Business_Model_Canvas made  by  Kevin  Yien
31. http://en.wikipedia.org/wiki/Business_Model_Canvas guesses…? made  by  Kevin  Yien
32. 20 USERS! made  by  Kevin  Yien
33. 21 USERS! made  by  Kevin  Yien
34. 22 John Doe, 37 Enjoys concerts Wears red shirts Drinks bourbon made  by  Kevin  Yien
35. 23 John Doe, 37 Enjoys concerts Wears red shirts Drinks bourbon that’s a persona made  by  Kevin  Yien
36. 24 Succinct Group Titles made  by  Kevin  Yien
37. 25 Goal is to refine made  by  Kevin  Yien
38. TYPES (market) made  by  Kevin  Yien
39. Mass Market * made  by  Kevin  Yien
40. Niche Market Mass Market * made  by  Kevin  Yien
41. Niche Market Segmented Mass Market * made  by  Kevin  Yien
42. Niche Market Segmented Diversified Mass Market * made  by  Kevin  Yien
43. Multi-Sided Niche Market Segmented Diversified Mass Market * made  by  Kevin  Yien
44. break it down made  by  Kevin  Yien
45. 29 jobs to be done made  by  Kevin  Yien
46. 30 pains made  by  Kevin  Yien
47. 31 gains made  by  Kevin  Yien
48. made  by  Kevin  Yien
49. “Shop directly from people around the world.” www.etsy.com made  by  Kevin  Yien
50. Market Type? made  by  Kevin  Yien
51. Who is shopping? made  by  Kevin  Yien
52. People Interested in Handcrafted Goods made  by  Kevin  Yien
53. Who are they buying from? made  by  Kevin  Yien
54. Artisan Craftsmen People Interested in Handcrafted Goods made  by  Kevin  Yien
55. nice job http://i.ytimg.com/vi/2hngBzDDyFE/maxresdefault.jpg made  by  Kevin  Yien
56. VALUE PROPOSITION made  by  Kevin  Yien
57. The  collection  of  products  and  services  a  business  offers  to  meet  the  needs  of  its   customers.  According  to  Osterwalder,  (2004),  a  company's  value  proposition  is   what  distinguishes  itself  from  its  competitors.  The  value  proposition  provides  value   through  various  elements  such  as  newness,  performance,  customization,  "getting   the  job  done",  design,  brand/status,  price,  cost  reduction,  risk  reduction,   accessibility,  and  convenience/usability. Formal  Definition http://en.wikipedia.org/wiki/Business_Model_Canvas made  by  Kevin  Yien
58. 42 guesses…? made  by  Kevin  Yien
59. 43 (not) features made  by  Kevin  Yien
60. 44 (not) features made  by  Kevin  Yien
61. 45 pain relievers http://sarasota-dentistry.org/wp-content/uploads/2013/12/pain-medication.jpg gain creators http://www.safeprenatalvitamins.com/wp-content/uploads/2013/10/Gummy-Prenatal-Vitamins.jpg made  by  Kevin  Yien
62. how would your customer articulate it? made  by  Kevin  Yien
63. made  by  Kevin  Yien
64. Artisan Craftsmen People Interested in Handcrafted Goods made  by  Kevin  Yien
65. “Shop directly from people around the world.” www.etsy.com made  by  Kevin  Yien
66. What do buyers need help doing? made  by  Kevin  Yien
67. What do they want instead? made  by  Kevin  Yien
68. Artisan Craftsmen People Interested in Handcrafted Goods Finding unique, high quality goods made  by  Kevin  Yien
69. What do sellers need help with? made  by  Kevin  Yien
70. Artisan Craftsmen People Interested in Handcrafted Goods Finding unique, high quality goods Finding a niche audience Building a reputation made  by  Kevin  Yien
71. Product-Market Fit! http://www.goumbrella.co.uk/wp-content/uploads/2014/05/1010634-Monopoly-.jpg made  by  Kevin  Yien
72. CHANNELS made  by  Kevin  Yien
73. A  company  can  deliver  its  value  proposition  to  its  targeted  customers  through   different  channels.  Effective  channels  will  distribute  a  company’s  value  proposition   in  ways  that  are  fast,  efficient  and  cost  effective.  An  organization  can  reach  its   clients  either  through  its  own  channels  (store  front),  partner  channels  (major   distributors),  or  a  combination  of  both. Formal  Definition http://en.wikipedia.org/wiki/Business_Model_Canvas made  by  Kevin  Yien
74. http://en.wikipedia.org/wiki/Business_Model_Canvas made  by  Kevin  Yien
75. 59 guesses…? made  by  Kevin  Yien
76. TYPES made  by  Kevin  Yien
77. http://www.zenefits.com/static/img/logo.png http://files.gamebanana.com/img/ico/sprays/529128dc78927.png http://static.squarespace.com/static/527f6ee5e4b096cf32d4d981/t/5281285de4b0bfa86bc3c2eb/1384196207457/box%20logo%20cyan.png https://tosdr.org/logo/amazon.png http://www.online.tm/sites/default/files/Apple(1).png http://www.hdicon.com/wp-content/uploads/2010/07/Oracle.png made  by  Kevin  Yien
78. http://www.zenefits.com/static/img/logo.png http://files.gamebanana.com/img/ico/sprays/529128dc78927.png http://static.squarespace.com/static/527f6ee5e4b096cf32d4d981/t/5281285de4b0bfa86bc3c2eb/1384196207457/box%20logo%20cyan.png https://tosdr.org/logo/amazon.png http://www.online.tm/sites/default/files/Apple(1).png Digital Physical Product http://www.hdicon.com/wp-content/uploads/2010/07/Oracle.png made  by  Kevin  Yien
79. http://www.zenefits.com/static/img/logo.png http://files.gamebanana.com/img/ico/sprays/529128dc78927.png http://static.squarespace.com/static/527f6ee5e4b096cf32d4d981/t/5281285de4b0bfa86bc3c2eb/1384196207457/box%20logo%20cyan.png https://tosdr.org/logo/amazon.png http://www.online.tm/sites/default/files/Apple(1).png Digital Physical Product Digital Physical Channel http://www.hdicon.com/wp-content/uploads/2010/07/Oracle.png made  by  Kevin  Yien
80. http://www.zenefits.com/static/img/logo.png http://files.gamebanana.com/img/ico/sprays/529128dc78927.png http://static.squarespace.com/static/527f6ee5e4b096cf32d4d981/t/5281285de4b0bfa86bc3c2eb/1384196207457/box%20logo%20cyan.png https://tosdr.org/logo/amazon.png http://www.online.tm/sites/default/files/Apple(1).png Digital Physical Product Digital Physical Channel http://www.hdicon.com/wp-content/uploads/2010/07/Oracle.png made  by  Kevin  Yien
81. http://www.zenefits.com/static/img/logo.png http://files.gamebanana.com/img/ico/sprays/529128dc78927.png http://static.squarespace.com/static/527f6ee5e4b096cf32d4d981/t/5281285de4b0bfa86bc3c2eb/1384196207457/box%20logo%20cyan.png https://tosdr.org/logo/amazon.png http://www.online.tm/sites/default/files/Apple(1).png Digital Physical Product Digital Physical Channel http://www.hdicon.com/wp-content/uploads/2010/07/Oracle.png made  by  Kevin  Yien
82. http://www.zenefits.com/static/img/logo.png http://files.gamebanana.com/img/ico/sprays/529128dc78927.png http://static.squarespace.com/static/527f6ee5e4b096cf32d4d981/t/5281285de4b0bfa86bc3c2eb/1384196207457/box%20logo%20cyan.png https://tosdr.org/logo/amazon.png http://www.online.tm/sites/default/files/Apple(1).png Digital Physical Product Digital Physical Channel http://www.hdicon.com/wp-content/uploads/2010/07/Oracle.png made  by  Kevin  Yien
83. http://www.zenefits.com/static/img/logo.png http://files.gamebanana.com/img/ico/sprays/529128dc78927.png http://static.squarespace.com/static/527f6ee5e4b096cf32d4d981/t/5281285de4b0bfa86bc3c2eb/1384196207457/box%20logo%20cyan.png https://tosdr.org/logo/amazon.png http://www.online.tm/sites/default/files/Apple(1).png Digital Physical Product Digital Physical Channel http://www.hdicon.com/wp-content/uploads/2010/07/Oracle.png made  by  Kevin  Yien
84. TYPES PHYSICAL made  by  Kevin  Yien
85. OEM http://gambargadget.info/intel-logo-png-transparentv/ http://inwallspeakers1.com/android-logo-transparent-background/ http://ingenius.com/wp-content/uploads/2014/01/cisco-systems-inc-logo.jpg http://1.bp.blogspot.com/-NH72YnmeZRA/UiDdu_HEByI/AAAAAAAAOW8/kx_o3VUYtJo/s1600/KIND+Logo.jpg http://blog.pixellogo.com/wp-content/uploads/2014/03/burberry-logo-1.jpg made  by  Kevin  Yien
86. OEM http://gambargadget.info/intel-logo-png-transparentv/ http://inwallspeakers1.com/android-logo-transparent-background/ System Integrator http://ingenius.com/wp-content/uploads/2014/01/cisco-systems-inc-logo.jpg http://1.bp.blogspot.com/-NH72YnmeZRA/UiDdu_HEByI/AAAAAAAAOW8/kx_o3VUYtJo/s1600/KIND+Logo.jpg http://blog.pixellogo.com/wp-content/uploads/2014/03/burberry-logo-1.jpg made  by  Kevin  Yien
87. OEM http://gambargadget.info/intel-logo-png-transparentv/ Value-Added Reseller http://inwallspeakers1.com/android-logo-transparent-background/ System Integrator http://ingenius.com/wp-content/uploads/2014/01/cisco-systems-inc-logo.jpg http://1.bp.blogspot.com/-NH72YnmeZRA/UiDdu_HEByI/AAAAAAAAOW8/kx_o3VUYtJo/s1600/KIND+Logo.jpg http://blog.pixellogo.com/wp-content/uploads/2014/03/burberry-logo-1.jpg made  by  Kevin  Yien
88. OEM http://gambargadget.info/intel-logo-png-transparentv/ Value-Added Reseller http://inwallspeakers1.com/android-logo-transparent-background/ System Integrator http://ingenius.com/wp-content/uploads/2014/01/cisco-systems-inc-logo.jpg http://1.bp.blogspot.com/-NH72YnmeZRA/UiDdu_HEByI/AAAAAAAAOW8/kx_o3VUYtJo/s1600/KIND+Logo.jpg Direct Sales Force http://blog.pixellogo.com/wp-content/uploads/2014/03/burberry-logo-1.jpg made  by  Kevin  Yien
89. OEM http://gambargadget.info/intel-logo-png-transparentv/ Value-Added Reseller http://inwallspeakers1.com/android-logo-transparent-background/ System Integrator http://ingenius.com/wp-content/uploads/2014/01/cisco-systems-inc-logo.jpg http://1.bp.blogspot.com/-NH72YnmeZRA/UiDdu_HEByI/AAAAAAAAOW8/kx_o3VUYtJo/s1600/KIND+Logo.jpg Direct Sales Force http://blog.pixellogo.com/wp-content/uploads/2014/03/burberry-logo-1.jpg Web / Online made  by  Kevin  Yien
90. OEM http://gambargadget.info/intel-logo-png-transparentv/ Value-Added Reseller http://inwallspeakers1.com/android-logo-transparent-background/ System Integrator http://ingenius.com/wp-content/uploads/2014/01/cisco-systems-inc-logo.jpg http://1.bp.blogspot.com/-NH72YnmeZRA/UiDdu_HEByI/AAAAAAAAOW8/kx_o3VUYtJo/s1600/KIND+Logo.jpg Distributors Dealers Retailers Direct Sales Force http://blog.pixellogo.com/wp-content/uploads/2014/03/burberry-logo-1.jpg Web / Online made  by  Kevin  Yien
91. TYPES DIGITAL made  by  Kevin  Yien
92. http://pikichat.com/img/mixpanel.png Dedicated / E-Commerce http://www.arichteacher.com/wp-content/uploads/2014/09/acorns-app-review.png https://evbdn.eventbrite.com/s3-s3/eventlogos/1126372/yeswarelogo2200x900trans.png http://cdn.techinasia.com/wp-content/uploads/2011/07/Zynga-Logo.png?17bc4c http://www.adoptahighway.com/Blog/image.axd?picture=2013%2F2%2Flogo.jpg made  by  Kevin  Yien
93. http://pikichat.com/img/mixpanel.png Dedicated / E-Commerce Platform http://www.arichteacher.com/wp-content/uploads/2014/09/acorns-app-review.png https://evbdn.eventbrite.com/s3-s3/eventlogos/1126372/yeswarelogo2200x900trans.png http://cdn.techinasia.com/wp-content/uploads/2011/07/Zynga-Logo.png?17bc4c http://www.adoptahighway.com/Blog/image.axd?picture=2013%2F2%2Flogo.jpg made  by  Kevin  Yien
94. http://pikichat.com/img/mixpanel.png Dedicated / E-Commerce Platform http://www.arichteacher.com/wp-content/uploads/2014/09/acorns-app-review.png 2-Step Distribution https://evbdn.eventbrite.com/s3-s3/eventlogos/1126372/yeswarelogo2200x900trans.png http://cdn.techinasia.com/wp-content/uploads/2011/07/Zynga-Logo.png?17bc4c http://www.adoptahighway.com/Blog/image.axd?picture=2013%2F2%2Flogo.jpg made  by  Kevin  Yien
95. http://pikichat.com/img/mixpanel.png Dedicated / E-Commerce Platform http://www.arichteacher.com/wp-content/uploads/2014/09/acorns-app-review.png 2-Step Distribution https://evbdn.eventbrite.com/s3-s3/eventlogos/1126372/yeswarelogo2200x900trans.png http://cdn.techinasia.com/wp-content/uploads/2011/07/Zynga-Logo.png?17bc4c Aggregator http://www.adoptahighway.com/Blog/image.axd?picture=2013%2F2%2Flogo.jpg made  by  Kevin  Yien
96. http://pikichat.com/img/mixpanel.png Dedicated / E-Commerce Platform http://www.arichteacher.com/wp-content/uploads/2014/09/acorns-app-review.png 2-Step Distribution https://evbdn.eventbrite.com/s3-s3/eventlogos/1126372/yeswarelogo2200x900trans.png Social Commerce http://cdn.techinasia.com/wp-content/uploads/2011/07/Zynga-Logo.png?17bc4c Aggregator http://www.adoptahighway.com/Blog/image.axd?picture=2013%2F2%2Flogo.jpg made  by  Kevin  Yien
97. http://pikichat.com/img/mixpanel.png Dedicated / E-Commerce Flash Sales Platform http://www.arichteacher.com/wp-content/uploads/2014/09/acorns-app-review.png 2-Step Distribution https://evbdn.eventbrite.com/s3-s3/eventlogos/1126372/yeswarelogo2200x900trans.png Social Commerce http://cdn.techinasia.com/wp-content/uploads/2011/07/Zynga-Logo.png?17bc4c Aggregator http://www.adoptahighway.com/Blog/image.axd?picture=2013%2F2%2Flogo.jpg made  by  Kevin  Yien
98. made  by  Kevin  Yien
99. How do buyers find goods? made  by  Kevin  Yien
100. How do sellers find an audience? made  by  Kevin  Yien
101. Artisan Craftsmen People Interested in Handcrafted Goods Finding unique, high quality goods Finding a niche audience Building a reputation etsy.com portal made  by  Kevin  Yien
102. CUSTOMER RELATIONSHIPS made  by  Kevin  Yien
103. To  ensure  the  survival  and  success  of  any  businesses,  companies  must  identify  the   type  of  relationship  they  want  to  create  with  their  customer  segments. Formal  Definition http://en.wikipedia.org/wiki/Business_Model_Canvas made  by  Kevin  Yien
104. To  ensure  the  survival  and  success  of  any  businesses,  companies  must  identify  the   type  of  relationship  they  want  to  create  with  their  customer  segments. Formal  Definition http://en.wikipedia.org/wiki/Business_Model_Canvas made  by  Kevin  Yien
105. guesses…? made  by  Kevin  Yien
106. (not) loving http://www.imgion.com/images/01/Bear-Hug-.j made  by  Kevin  Yien
107. GET KEEP GROW made  by  Kevin  Yien
108. do not reinvent the wheel http://www.bet.com/news/music/2011/08/12/mc-hammer-steals-the-show-at-juggalos/_jcr_content/featuredMedia/newsitemimage.newsimage.dimg/072811-Music-Popular-Hip-Hop-Dances-Mc-Hammer.PNG made  by  Kevin  Yien
109. Funnels vs Pirates made  by  Kevin  Yien
110. Funnels vs Pirates similar in the end made  by  Kevin  Yien
111. break it down made  by  Kevin  Yien
112. made  by  Kevin  Yien
113. made  by  Kevin  Yien
114. made  by  Kevin  Yien
115. http://www.forentrepreneurs.com/customer-success/ made  by  Kevin  Yien
116. CLTV = $$$$ http://www.quizzle.com/blog/wp-content/uploads/2012/02/old-man-with-money.jpg made  by  Kevin  Yien
117. made  by  Kevin  Yien
118. How do people discover Etsy? made  by  Kevin  Yien
119. Artisan Craftsmen People Interested in Handcrafted Goods Finding unique, high quality goods Finding a niche audience Building a reputation etsy.com portal Facebook GET made  by  Kevin  Yien
120. Why do they stay? made  by  Kevin  Yien
121. Artisan Craftsmen People Interested in Handcrafted Goods Finding unique, high quality goods Finding a niche audience Building a reputation etsy.com portal Facebook GET Newsletter KEEP made  by  Kevin  Yien
122. How do they spend more? made  by  Kevin  Yien
123. Artisan Craftsmen People Interested in Handcrafted Goods Finding unique, high quality goods Finding a niche audience Building a reputation etsy.com portal Facebook GET Newsletter KEEP Collections GROW made  by  Kevin  Yien
124. made  by  Kevin  Yien
125. deliver made  by  Kevin  Yien
126. Go Create Value yien.kevin@gmail.com @kevinyien made  by  Kevin  Yien