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Principles and tools of the social web

Principles and tools of the social web

EBI, Hinxton, UK

E00d7a8d27c399a1a688c3ab2c0e5b62?s=128

Konrad Förstner

February 19, 2010
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  1. Preface Principles and terms Important technologies/services Applications Problems Sources Principles

    and tools of the social web An introductory seminar Dr. Konrad U. F¨ orstner February 19th, 2010 @ EBI, Hinxton, UK
  2. Preface Principles and terms Important technologies/services Applications Problems Sources Table

    of content 1 Preface 2 Principles and terms 3 Important technologies/services 4 Applications 5 Problems
  3. Preface Principles and terms Important technologies/services Applications Problems Sources Table

    of content 1 Preface 2 Principles and terms 3 Important technologies/services 4 Applications 5 Problems
  4. Preface Principles and terms Important technologies/services Applications Problems Sources Preface

    You get no handouts as ... we want to save trees ... you will get these slides as a PDF file ... links work pretty bad on paper
  5. Preface Principles and terms Important technologies/services Applications Problems Sources Preface

    Terms “Social web”, “Web 2.0” (strongly promoted by O’Reilly), “Collaborative web” Very fuzzy definition No big difference to Tim Berners-Lees basic idea of a read-and-write web
  6. Preface Principles and terms Important technologies/services Applications Problems Sources Table

    of content 1 Preface 2 Principles and terms 3 Important technologies/services 4 Applications 5 Problems
  7. Preface Principles and terms Important technologies/services Applications Problems Sources Everybody

    can be a sender Improved usability Low technical and financial barriers Easy to use rich desktop-like applications (e.g. due to AJAX)
  8. Preface Principles and terms Important technologies/services Applications Problems Sources User

    generated content Collaborative creation “Wisdom of crowds” “Crowd-sourcing”
  9. Preface Principles and terms Important technologies/services Applications Problems Sources Network

    effect More participants = more value per participant
  10. Preface Principles and terms Important technologies/services Applications Problems Sources Reusability

    / Mash-ups Open standards + APIs The web as platform E.g. RSS “Really Simple Syndication” Content + meta data Makes following and sharing of content easy
  11. Preface Principles and terms Important technologies/services Applications Problems Sources The

    importance of data ... increases
  12. Preface Principles and terms Important technologies/services Applications Problems Sources Open

    licenses Classic copyright limits the sharing and extension of cultural goods Creative commons licenses (a.o.) free content ⇒ “Share, Remix, Reuse - Legally”
  13. Preface Principles and terms Important technologies/services Applications Problems Sources Functions/user

    groups change Many web services / tools are used in a different way and by different people than planned in the beginning
  14. Preface Principles and terms Important technologies/services Applications Problems Sources The

    long tail Critical mass easier reachable Solutions for niche target groups become feasible
  15. Preface Principles and terms Important technologies/services Applications Problems Sources Folksonomy

    Social classification and tagging of items
  16. Preface Principles and terms Important technologies/services Applications Problems Sources Social

    graph Abstraction of human relationships Node - individuals or groups Edges - social relationships like friendships
  17. Preface Principles and terms Important technologies/services Applications Problems Sources Some

    business models Advertisement Freemium - basic service for free, extras for a fee Trend spotting None - waiting to be bought by big player (e.g. Google)
  18. Preface Principles and terms Important technologies/services Applications Problems Sources Some

    more recent developments The real-time web Location based services Add-on: combined with augmented reality Semantic markup Data portability / distributed networks
  19. Preface Principles and terms Important technologies/services Applications Problems Sources Table

    of content 1 Preface 2 Principles and terms 3 Important technologies/services 4 Applications 5 Problems
  20. Preface Principles and terms Important technologies/services Applications Problems Sources Blogs

    Web log Structure of a blog post Title Author(s) Content Comments Tags/Categories Permalink
  21. Preface Principles and terms Important technologies/services Applications Problems Sources Blogs

    Blogroll Linkback (Refback/Trackback/Pingback) Example types of blogs Edublog Travelblog Artblog Open lab journal Corporateblog
  22. Preface Principles and terms Important technologies/services Applications Problems Sources Blogs

    Self-hosted software like Wordpress, Habari Blog services like Blogger.com, Livejournal
  23. Preface Principles and terms Important technologies/services Applications Problems Sources Podcasts

    Blogs/Feeds that mainly/only link audio or video files
  24. Preface Principles and terms Important technologies/services Applications Problems Sources Wikis

    Collaborative content generation and management Examples: Wikipedia, Wikitravel
  25. Preface Principles and terms Important technologies/services Applications Problems Sources Social

    network services Some examples Managing your social graph General: Facebook, Friendster Business: LinkedIn, Xing Science: Nature network, BiomedExperts Hospitality: Couchsurfing, Be Welcome Mobile: Foursquare, brightkite Create your own one: Ning
  26. Preface Principles and terms Important technologies/services Applications Problems Sources Media

    sharing platforms Images: Flickr, Picasa Videos: YouTube, Vimeo Slides (and publications): e.g. Slideshare, Nature preceedings
  27. Preface Principles and terms Important technologies/services Applications Problems Sources Social

    tagging URLs: delicious, simpy News: digg, reddit Publications: CiteULike, Connotea
  28. Preface Principles and terms Important technologies/services Applications Problems Sources Microblogging

    Usually limited number of characters per messages Real-time updates and searches
  29. Preface Principles and terms Important technologies/services Applications Problems Sources Microblogging

    Best known - Twitter 140 characters per message Tweet, retweets Hashtags Connection not necessarily bidirectional followers and following URL shorteners like bit.ly or is.gd gained popularity
  30. Preface Principles and terms Important technologies/services Applications Problems Sources Aggregators

    Bundling and sharing of users’ online activities E.g. FriendFeed, Cliqset
  31. Preface Principles and terms Important technologies/services Applications Problems Sources Table

    of content 1 Preface 2 Principles and terms 3 Important technologies/services 4 Applications 5 Problems
  32. Preface Principles and terms Important technologies/services Applications Problems Sources Source

    of news Easy individual selection of info streams Social filtering Serendipitous discovery
  33. Preface Principles and terms Important technologies/services Applications Problems Sources Getting

    solutions Asking question at general or specialized platforms “Dear lazyweb ...” E.g. Aarkvard, Sciencestack
  34. Preface Principles and terms Important technologies/services Applications Problems Sources Knowledge

    exchange and management E.g. a wiki in an institute E.g. shared link and publication collections in a group
  35. Preface Principles and terms Important technologies/services Applications Problems Sources Building

    and maintaining communities Spreading news Harvesting feedback and proposals
  36. Preface Principles and terms Important technologies/services Applications Problems Sources Identity

    building and reputation management For individuals or organisations
  37. Preface Principles and terms Important technologies/services Applications Problems Sources Open

    Science Publishing raw results Open lab journals
  38. Preface Principles and terms Important technologies/services Applications Problems Sources Table

    of content 1 Preface 2 Principles and terms 3 Important technologies/services 4 Applications 5 Problems
  39. Preface Principles and terms Important technologies/services Applications Problems Sources Walled

    gardens and data lock-in Missing data portability Users give rights to the site owner
  40. Preface Principles and terms Important technologies/services Applications Problems Sources Private

    data, privacy, identity Once in the web - hard to get out again Identity theft
  41. Preface Principles and terms Important technologies/services Applications Problems Sources Community

    management is tough Critical mass, rules, permissions, work flow, complaints, consensus, vandalism, conflicts, attribution, discussion ...
  42. Preface Principles and terms Important technologies/services Applications Problems Sources Interruptions

    Frequent notifications = perfect productivity killer Solution: Have fixed times for checking news
  43. Preface Principles and terms Important technologies/services Applications Problems Sources Image

    sources/attribution http://www.flickr.com/photos/library_of_congress/2179910918/ http://www.flickr.com/photos/calliope/72949751 http://commons.wikimedia.org/wiki/File:Wikinews_Broadcast_Studio.jpg http://commons.wikimedia.org/wiki/File:Criminal_brains.jpg http://www.flickr.com/photos/truthdevelopment/2249491026/ http://www.flickr.com/photosm/stylianosm/3989939286/ http://www.flickr.com/photos/86399392@N00/109404222 http://wiki.creativecommons.org/images/6/62/Creativecommons-informational-flyer_eng.pdf http://www.flickr.com/photos/96302395@N00/2514147406 http://en.wikipedia.org/wiki/File:Long_tail.svg http://www.flickr.com/photos/marksurman/3604105727/ http://www.flickr.com/photos/library_of_congress/2162922839/ http://www.flickr.com/photos/marksurman/3604105727/ http://www.flickr.com/photos/tinfoilraccoon/197640807 http://commons.wikimedia.org/wiki/File:Future73nb.jpg http://www.flickr.com/photos/30360780@N02/3420795034/
  44. Preface Principles and terms Important technologies/services Applications Problems Sources Image

    sources/attribution http://commons.wikimedia.org/wiki/File:His_Master’s_Voice.jpg http://commons.wikimedia.org/wiki/File:Chiodini_wiki.jpg http://www.flickr.com/photos/library_of_congress/2163151837/ http://commons.wikimedia.org/wiki/File:Burmese_music_casette_tapes,_Yangon,_Myanmar.jpg http://flickr.com/photos/marksurman/3604105727/ http://commons.wikimedia.org/wiki/File:Neunt\protect{\grmnU@D1ex{\setbox\z@ \hbox{\char127}\dimen@-.45ex\advance\dimen@\ht\z@\fontdimen5\font\dimen@}\accent127\ fontdimen5\font\grmnU@Do}\penalty\@M\hskip\z@skipter_gr.jpg http://www.flickr.com/photos/library_of_congress/2179931690/ http://www.flickr.com/photos/bravenewtraveler/2278115499/ http://www.flickr.com/photos/ccacnorthlib/3554628032/ http://commons.wikimedia.org/wiki/File:Team_touching_hands.jpg http://www.flickr.com/photos/fazen/3778408/ http://www.flickr.com/photos/cambodia4kidsorg/3807807369/ http://www.flickr.com/photos/jurvetson/128239619/ http://www.flickr.com/photos/russellbernice/261188642/
  45. Preface Principles and terms Important technologies/services Applications Problems Sources About

    this document Created in L ATEX using the beamer class, TeX Live, Emacs and gimp. All these programs run on OpenBSD. http://www.latex-project.org http://latex-beamer.sourceforge.net http://www.tug.org/texlive/ http://www.gnu.org/software/emacs http://www.gimp.org/ http://www.openbsd.org Published under the Creative Commons Attribution 3.0 License (*) http://creativecommons.org/licenses/by/3.0/ by Konrad F¨ orstner http://konrad.foerstner.org (*) Excepting the EMBL Logo Document version 1.0 2010/02/19