resources efficiently and quickly to create added value for own customers. Considering application developers as primary customers Building blocks utilized are own APIs and open APIs provided by other organizations (free or commercial) Source: Moilanen Jarkko et al, 2018, API-talous 101, Alma Talent 1 2 3
Low level specific integrations or internal APIs No interest to let even partners access this far. Integration platform APP Tablet APP APP Tablet APP API Public Partner GET /products POST /order API Public Partner GET /products POST /order Tablet APP ERP, sales management, warehouse system, logistics system/provider Enduser applications and services developed internally or by 3rd parties Web app AR VR AI
APIs Open API Public API Partner API Yes Yes No No Yes Yes Yes No Yes Maybe Maybe No Yes Maybe No No Available for anyone to register? Public support available for adopting API? Pay for usage? Open license for data? Marjukka Niinioja & Jarkko Moilanen, API-talous 101 (2018) Let’s play API darts!
billion revenue. Operated with APIs Revenue with platform driven APIs Amazon Web Services (AWS) is a subsidiary of Amazon.com that provides on-demand cloud computing platforms to individuals, companies and governments, on a paid subscription basis.
revenue with 5+ APIs Revenue with plain APIs Twilio allows software developers to programmatically make and receive phone calls, send and receive text messages, and perform other communication functions using its web service APIs. Est. 2008
worth transactions, creates 1,5 billion revenue with 1 API Revenue with plain APIs Stripe allows individuals and businesses to receive payments over the Internet. Stripe provides the technical, fraud prevention, and banking infrastructure required to operate on-line payment systems Est. 2010
apps API development (APIOps) Automation (DevOps) IaaS/PaaS platforms Community management Marketing, API Catalogs API management, Training APIs (Results) Developer tools Sometimes free & open source with intention to lure in developers API management market size 2016 was 600 millions