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API tuo lisää rahaa, myyntiä ja tehokkuutta

API tuo lisää rahaa, myyntiä ja tehokkuutta

Esitetty CrazyTown Tampere aamukahvitilaisuudessa

Jarkko Moilanen, PhD

November 02, 2018
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  1. Jarkko Moilanen (PhD), Author of API Economy book
    [email protected] @kyyberi
    +358 40 535 9066
    tuo lisää rahaa,
    myyntiä ja
    tehokkuutta
    API

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  2. Jarkko Moilanen, APItalisti.fi @kyyberi
    “What API Economy?
    Sounds like total
    Hardcore API developer and app
    wizard Viljami Kuosmanen

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  3. Jarkko Moilanen, APItalisti.fi @kyyberi
    We tend to
    overestimate the
    effect of a
    technology in the
    short run and
    underestimate the
    effect in the long run.
    Roy Amara
    Developers first - business follows
    Developers
    Most business
    people

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  4. Jarkko Moilanen, APItalisti.fi @kyyberi
    2000
    Roy Fielding,
    (dissertation)
    Architectural Styles
    and the Design of
    Network-based
    Software Architectures

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  5. Jarkko Moilanen, APItalisti.fi @kyyberi
    2002
    Jeff Bezos,
    “API Mandate”
    “All teams will henceforth
    expose their data and
    functionality through
    service interfaces.
    Anyone who doesn’t do this will
    be fired.”

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  6. Jarkko Moilanen, APItalisti.fi @kyyberi
    but what the heck is API Economy Forbes writes about?

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  7. Jarkko Moilanen, APItalisti.fi @kyyberi
    API Economy definition
    Company utilizes
    digital resources
    efficiently and
    quickly to create
    added value for
    own customers.
    Considering application
    developers as primary customers
    Building blocks utilized are own
    APIs and open APIs provided by
    other organizations (free or
    commercial)
    Source: Moilanen Jarkko et al, 2018, API-talous
    101, Alma Talent
    1
    2
    3

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  8. Jarkko Moilanen, APItalisti.fi @kyyberi
    Business drivers
    56%
    use APIs to drive
    more business
    with partners
    39%
    to offer better
    customer
    experience -
    multichannel

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  9. Jarkko Moilanen, APItalisti.fi @kyyberi
    App - API - integration
    INTEGRATION
    Low level specific
    integrations or
    internal APIs
    No interest to let
    even partners
    access this far.
    Integration platform
    APP
    Tablet
    APP
    APP
    Tablet
    APP
    API
    Public
    Partner
    GET
    /products
    POST
    /order
    API
    Public
    Partner
    GET
    /products
    POST
    /order
    Tablet
    APP
    ERP, sales management,
    warehouse system,
    logistics
    system/provider
    Enduser applications
    and services developed
    internally or by 3rd
    parties
    Web
    app
    AR
    VR
    AI

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  10. Jarkko Moilanen, APItalisti.fi @kyyberi
    Open data
    interface
    Internal and
    private APIs
    Open API
    Public
    API
    Partner
    API
    Yes
    Yes
    No
    No
    Yes
    Yes
    Yes
    No
    Yes
    Maybe
    Maybe
    No
    Yes
    Maybe
    No
    No
    Available for
    anyone to
    register?
    Public support
    available for
    adopting API?
    Pay for usage? Open license
    for data?
    Marjukka Niinioja & Jarkko Moilanen, API-talous 101 (2018)
    Let’s play API
    darts!

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  11. Jarkko Moilanen, APItalisti.fi @kyyberi
    Hidden under the surface
    Public APIs (30 000)
    Partner APIs (“300 000”)
    Private APIs (millions)
    As API provider,
    treat them all alike
    - security
    - documentation
    - onboarding
    - support
    - tools
    Programmable
    Web 24.10.2018
    20360 APIs

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  12. Jarkko Moilanen, APItalisti.fi @kyyberi
    Is API Economy big?
    Can you make money
    with it?

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  13. Jarkko Moilanen, APItalisti.fi @kyyberi
    Pacman index - Revenue through APIs
    Revenue with platform driven APIs
    80% 60% 90%
    Mostly partner API driven

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  14. Jarkko Moilanen, APItalisti.fi @kyyberi
    1 million+
    customers who
    create 5.1 billion
    revenue.
    Operated with
    APIs
    Revenue with platform driven APIs
    Amazon Web Services (AWS) is a
    subsidiary of Amazon.com that
    provides on-demand cloud
    computing platforms to
    individuals, companies and
    governments, on a paid
    subscription basis.

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  15. Jarkko Moilanen, APItalisti.fi @kyyberi
    40 000+ customers
    create 400 million
    revenue with
    5+ APIs
    Revenue with plain APIs
    Twilio allows software developers
    to programmatically make and
    receive phone calls, send and
    receive text messages, and
    perform other communication
    functions using its web service
    APIs.
    Est. 2008

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  16. Jarkko Moilanen, APItalisti.fi @kyyberi
    100 000 customers,
    handles 100 billion
    worth transactions,
    creates 1,5 billion
    revenue with 1 API
    Revenue with plain APIs
    Stripe allows individuals and
    businesses to receive payments
    over the Internet. Stripe provides
    the technical, fraud prevention,
    and banking infrastructure
    required to operate on-line
    payment systems
    Est. 2010

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  17. Jarkko Moilanen, APItalisti.fi @kyyberi
    Business around APIs
    Components, APIs, CLI apps
    API development (APIOps)
    Automation (DevOps)
    IaaS/PaaS platforms
    Community management
    Marketing, API Catalogs
    API management, Training
    APIs
    (Results)
    Developer tools
    Sometimes free & open source with intention to
    lure in developers
    API management
    market size 2016 was
    600 millions

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  18. Jarkko Moilanen, APItalisti.fi @kyyberi
    How to make consumers
    love your APIs?

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  19. Jarkko Moilanen, APItalisti.fi @kyyberi
    API consumer market
    chasm
    Revenue
    PoC MVP

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  20. Jarkko Moilanen, APItalisti.fi @kyyberi
    Developers are lazy bastards.
    Developers love tools.
    There’s never enough tools.
    Continual peer 2 peer learning is a
    way of life
    About developers...

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  21. Jarkko Moilanen, APItalisti.fi @kyyberi
    Firstly, build your API
    What problem it solves?
    Use Design-First approach, test,
    documentation, simple
    Cope with developers...

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  22. Jarkko Moilanen, APItalisti.fi @kyyberi
    Secondly, use cases
    How is your API most used?
    Through SDKs? As is? How do we
    make it easy and enjoyable?
    Cope with developers...

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  23. Jarkko Moilanen, APItalisti.fi @kyyberi
    Thirdly, developers love tools.
    Provide them tools!
    SDKs, command-line tools, components,
    scripts, code examples...
    Cope with developers...

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  24. Trends
    Jarkko Moilanen, APItalisti.fi @kyyberi
    Design-First
    approach &
    Business driven
    Event-Driven APIs -
    subscribe patterns
    Demand based
    APIs - GraphQL
    Developer
    eXperience &
    relations rising

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  25. View Slide

  26. bit.ly/apisurvey2018
    Jarkko Moilanen, APItalisti.fi @kyyberi

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