API tuo lisää rahaa, myyntiä ja tehokkuutta

Esitetty CrazyTown Tampere aamukahvitilaisuudessa

Transcript

1. Jarkko Moilanen (PhD), Author of API Economy book
   Jarkko@vimo.fi @kyyberi
   +358 40 535 9066
   tuo lisää rahaa,
   myyntiä ja
   tehokkuutta
   API
   

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2. Jarkko Moilanen, APItalisti.fi @kyyberi
   “What API Economy?
   Sounds like total
   Hardcore API developer and app
   wizard Viljami Kuosmanen
   “
   

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3. Jarkko Moilanen, APItalisti.fi @kyyberi
   We tend to
   overestimate the
   effect of a
   technology in the
   short run and
   underestimate the
   effect in the long run.
   Roy Amara
   Developers first - business follows
   Developers
   Most business
   people
   

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4. Jarkko Moilanen, APItalisti.fi @kyyberi
   2000
   Roy Fielding,
   (dissertation)
   Architectural Styles
   and the Design of
   Network-based
   Software Architectures
   

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5. Jarkko Moilanen, APItalisti.fi @kyyberi
   2002
   Jeff Bezos,
   “API Mandate”
   “All teams will henceforth
   expose their data and
   functionality through
   service interfaces.
   Anyone who doesn’t do this will
   be fired.”
   

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6. Jarkko Moilanen, APItalisti.fi @kyyberi
   but what the heck is API Economy Forbes writes about?
   

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7. Jarkko Moilanen, APItalisti.fi @kyyberi
   API Economy definition
   Company utilizes
   digital resources
   efficiently and
   quickly to create
   added value for
   own customers.
   Considering application
   developers as primary customers
   Building blocks utilized are own
   APIs and open APIs provided by
   other organizations (free or
   commercial)
   Source: Moilanen Jarkko et al, 2018, API-talous
   101, Alma Talent
   1
   2
   3
   

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8. Jarkko Moilanen, APItalisti.fi @kyyberi
   Business drivers
   56%
   use APIs to drive
   more business
   with partners
   39%
   to offer better
   customer
   experience -
   multichannel
   

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9. Jarkko Moilanen, APItalisti.fi @kyyberi
   App - API - integration
   INTEGRATION
   Low level specific
   integrations or
   internal APIs
   No interest to let
   even partners
   access this far.
   Integration platform
   APP
   Tablet
   APP
   APP
   Tablet
   APP
   API
   Public
   Partner
   GET
   /products
   POST
   /order
   API
   Public
   Partner
   GET
   /products
   POST
   /order
   Tablet
   APP
   ERP, sales management,
   warehouse system,
   logistics
   system/provider
   Enduser applications
   and services developed
   internally or by 3rd
   parties
   Web
   app
   AR
   VR
   AI
   

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10. Jarkko Moilanen, APItalisti.fi @kyyberi
    Open data
    interface
    Internal and
    private APIs
    Open API
    Public
    API
    Partner
    API
    Yes
    Yes
    No
    No
    Yes
    Yes
    Yes
    No
    Yes
    Maybe
    Maybe
    No
    Yes
    Maybe
    No
    No
    Available for
    anyone to
    register?
    Public support
    available for
    adopting API?
    Pay for usage? Open license
    for data?
    Marjukka Niinioja & Jarkko Moilanen, API-talous 101 (2018)
    Let’s play API
    darts!
    

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11. Jarkko Moilanen, APItalisti.fi @kyyberi
    Hidden under the surface
    Public APIs (30 000)
    Partner APIs (“300 000”)
    Private APIs (millions)
    As API provider,
    treat them all alike
    - security
    - documentation
    - onboarding
    - support
    - tools
    Programmable
    Web 24.10.2018
    20360 APIs
    

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12. Jarkko Moilanen, APItalisti.fi @kyyberi
    Is API Economy big?
    Can you make money
    with it?
    

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13. Jarkko Moilanen, APItalisti.fi @kyyberi
    Pacman index - Revenue through APIs
    Revenue with platform driven APIs
    80% 60% 90%
    Mostly partner API driven
    

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14. Jarkko Moilanen, APItalisti.fi @kyyberi
    1 million+
    customers who
    create 5.1 billion
    revenue.
    Operated with
    APIs
    Revenue with platform driven APIs
    Amazon Web Services (AWS) is a
    subsidiary of Amazon.com that
    provides on-demand cloud
    computing platforms to
    individuals, companies and
    governments, on a paid
    subscription basis.
    

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15. Jarkko Moilanen, APItalisti.fi @kyyberi
    40 000+ customers
    create 400 million
    revenue with
    5+ APIs
    Revenue with plain APIs
    Twilio allows software developers
    to programmatically make and
    receive phone calls, send and
    receive text messages, and
    perform other communication
    functions using its web service
    APIs.
    Est. 2008
    

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16. Jarkko Moilanen, APItalisti.fi @kyyberi
    100 000 customers,
    handles 100 billion
    worth transactions,
    creates 1,5 billion
    revenue with 1 API
    Revenue with plain APIs
    Stripe allows individuals and
    businesses to receive payments
    over the Internet. Stripe provides
    the technical, fraud prevention,
    and banking infrastructure
    required to operate on-line
    payment systems
    Est. 2010
    

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17. Jarkko Moilanen, APItalisti.fi @kyyberi
    Business around APIs
    Components, APIs, CLI apps
    API development (APIOps)
    Automation (DevOps)
    IaaS/PaaS platforms
    Community management
    Marketing, API Catalogs
    API management, Training
    APIs
    (Results)
    Developer tools
    Sometimes free & open source with intention to
    lure in developers
    API management
    market size 2016 was
    600 millions
    

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18. Jarkko Moilanen, APItalisti.fi @kyyberi
    How to make consumers
    love your APIs?
    

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19. Jarkko Moilanen, APItalisti.fi @kyyberi
    API consumer market
    chasm
    Revenue
    PoC MVP
    

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20. Jarkko Moilanen, APItalisti.fi @kyyberi
    Developers are lazy bastards.
    Developers love tools.
    There’s never enough tools.
    Continual peer 2 peer learning is a
    way of life
    About developers...
    

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21. Jarkko Moilanen, APItalisti.fi @kyyberi
    Firstly, build your API
    What problem it solves?
    Use Design-First approach, test,
    documentation, simple
    Cope with developers...
    

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22. Jarkko Moilanen, APItalisti.fi @kyyberi
    Secondly, use cases
    How is your API most used?
    Through SDKs? As is? How do we
    make it easy and enjoyable?
    Cope with developers...
    

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23. Jarkko Moilanen, APItalisti.fi @kyyberi
    Thirdly, developers love tools.
    Provide them tools!
    SDKs, command-line tools, components,
    scripts, code examples...
    Cope with developers...
    

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24. Trends
    Jarkko Moilanen, APItalisti.fi @kyyberi
    Design-First
    approach &
    Business driven
    Event-Driven APIs -
    subscribe patterns
    Demand based
    APIs - GraphQL
    Developer
    eXperience &
    relations rising
    

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26. bit.ly/apisurvey2018
    Jarkko Moilanen, APItalisti.fi @kyyberi
    

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