SEO and Digital PR: How to Connect Your Teams to Maximise Success

This talk was first delivered at the Digitaloft Digital PR Summit in Manchester on 11th April 2024. In this talk, I discussed the inextricable link between SEO and digital PR, and why changes to the search landscape mean that digital PR is becoming more important than ever to SEO. I also talk through the things that SEO teams can learn from digital PRs (and vice versa), along with a five-step plan for helping these teams collaborate more efficiently and effectively.

Transcript