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How ecommerce has transformed customer loyalty

Avatar for LoyaltyLion LoyaltyLion
October 15, 2014
Business
640
1

How ecommerce has transformed customer loyalty

How ecommerce has transformed customer loyalty & five tips

Presented by Charlie Casey at the Official London Shopify Meetup 2014-10-15

http://www.meetup.com/Shopify-London-meetup/events/208032602/

Download LoyaltyLion for Shopify: https://apps.shopify.com/loyaltylion

Find out more: https://loyaltylion.com

Avatar for LoyaltyLion

LoyaltyLion

October 15, 2014

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Transcript

  1. @LoyaltyLionHQ loyaltylion.com How ecommerce has transformed customer loyalty & five

    tips

  2. @LoyaltyLionHQ 350+ stores

  3. @LoyaltyLionHQ Ecommerce > $1 Trillion
 Grows 20% a year Huge

    potential < 10%

  4. @LoyaltyLionHQ IMPACT OF ECOMMERCE ecommerce is transforming customer loyalty

  5. @LoyaltyLionHQ FRIENDLY AND FAMILIAR

  6. @LoyaltyLionHQ INVISIBLE NOT PERSONAL

  7. @LoyaltyLionHQ IMPACT ON LOYALTY No emotional attachment Increased competition No

    lazy loyalty

  8. @LoyaltyLionHQ GOOD NEWS

  9. @LoyaltyLionHQ Customer loyalty is the result of great customer experience

  10. @LoyaltyLionHQ LOYALTYLION HELPS Showing customers they’re valued Personalisation

  11. @LoyaltyLionHQ VALUED CUSTOMERS

  12. @LoyaltyLionHQ PERSONALISATION

  13. @LoyaltyLionHQ 5 TIPS TO INCREASE CUSTOMER LOYALTY

  14. @LoyaltyLionHQ 1. BE FRONT OF MIND

  15. @LoyaltyLionHQ 2. REASON TO RETURN

  16. @LoyaltyLionHQ 3. FEEL SPECIAL

  17. @LoyaltyLionHQ 4. MEASURE AND IMPROVE

  18. @LoyaltyLionHQ 5. SEASONAL CAMPAIGNS

  19. @LoyaltyLionHQ BE FRONT OF MIND REASON TO RETURN FEEL SPECIAL

    MEASURE AND IMPROVE SEASONAL CAMPAIGNS

  20. @LoyaltyLionHQ FUTURE OF ECOMMERCE Increasingly social Higher emotional attachment Loyalty

    through communities

  21. @LoyaltyLionHQ Guide to newsletters http://www.shopify.com/blog/4858312-email-marketing-a-guide-to-ecommerce-newsletters ! Sticky loyalty program https://www.helpscout.net/blog/customer-loyalty-programs/

    ! Net promoter score http://www.netpromoter.com/why-net-promoter/know/= ! Contact us: [email protected] ! Download LoyaltyLion: https://apps.shopify.com/loyaltylion RESOURCES